94971.17926 websnapshot
3 News Tribune Contacts
News Tribune
Publisher: LaSalle News Tribune - LaSalle, IL
Desktop Display, Mobile Display, Social

Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspaper throughout its history. The paper grew up with the community, has been and is relied on to reflect community values and to be vigilant on behalf of community interests. The signature distinction of The News Tribune is how thoroughly it dominates the local news market of Pierce County, virtually unchallenged by the larger Seattle newspapers. No Seattle newspapers or television stations come close to The News Tribune's status as the most authoritative source of local news. The News Tribune excels in its coverage of local and breaking news, major league and prep sports, and Washington's statehouse. The paper is particularly noted for its strong sports coverage, which was a deliberate strategy of the first editors that took over under McClatchy. Its photography staff is among the best in the region. And to tell the unique story of the South Puget Sound, The News Tribune also provides strong coverage of the Port of Tacoma, the military and outdoor recreation in the Northwest.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: LaSalle News Tribune - LaSalle, IL
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Education, Entertainment, Financial Services, Government & Politics, Healthcare, Non-Profit, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    In 1946 Mr. and Mrs. Peter Miller, Jr., purchased the Peru News-Herald and began their involvement with local/community media. Not long afterwards, they purchased the LaSalle Post-Tribune and merged the two newspapers into the Daily News-Tribune. LaSalle County Broadcasting Corp. was added in 1946. At that time the company operated WLPO-AM with 250-watt daytime, non-directional signal. WLPO-FM made its debut on the air in December 1974 as a 100-watt monaural FM station. In 1967 the station’s signal was upgraded to 3000 watts and in 1979 the call letters were changed to WAJK. To complete NewsTribune distribution, the NEWShopper was added as a total-market-coverage product in early 1970s. The addition of this weekly publication was to offer a means for advertisers to get their message to non-subscribers. In the mid-1970s, the NewsTribune added a farm publication as a monthly offering available to NewsTribune subscribers and local area farmers. Its success was such that it was spun off as a weekly publication and Indiana AgriNews was added. Illinois and Indiana AgriNews are now circulated weekly throughout the two states with subscribers and readers in the Midwest, the USA and international communities. In 1982, Peter (Pete) Miller III joined the operation and he changed the name of the daily print publication to the NewsTribune. WKOT was added to LaSalle County Broadcasting Corp. in 1999. The station is now known as 96.5theWOLF. Formats of the three stations: WAJK – best music from the ‘80s to current; WLPOAM&FM – Talk till 10AM, then classic hits; WLWF – current country. Pete Miller served as president of the newspaper operations, publisher of the NewsTribune and general manager of the radio stations. Joyce McCullough was named publisher of the NewsTribune in 2002 and general manager of the radio stations in 2005. Peter Miller, Jr., died in January 2004; Pete Miller in February 2011. After Pete’s death, Catherine (Cathy) Miller assumed the role of chairman of the board and named Joyce McCullough president of media operations. Joyce continues in her role as NewsTribune publisher and radio station general manager.
  • Owned / Operated Properties
    newstrib.com
Site Traffic
  • 499100 Global Rank
  • 121503
    United States
  • 146k Estimated Visits
Traffic Sources
  • Direct
    38.56%
  • Search
    24.75%
  • Social
    21.74%
  • Mail
    9.07%
  • Referrals
    5.88%
  • Display
    0.00%
Geography Breakdown
  • United States
    95.36%
  • Bermuda
    0.89%
  • Canada
    0.72%
  • Japan
    0.70%
  • Thailand
    0.43%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
  • United Kingdom
  • Mexico
  • India
Email / Social Data
  • 12k
    Facebook fans
  • 3.24k
    Twitter followers
  • 103
    Pinterest followers
Desktop Display
  • 39k display total monthly uniques
  • 502k display total monthly impressions
Mobile Display
  • 78k mobile total monthly uniques
  • 402k mobile monthly overall impressions
66%
iOS
34%
Android
76%
Phone
24%
Tablet
Audience Demographics
47% male
53% female
Age
18
15%
18-24
5%
25-34
10%
35-44
20%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
45%
College
40%
Grad School
15%
Reviews
Files
Add File
Creatives