Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.

For more information, visit www.nielsen.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    What People Watch, Listen To and Buy
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Financial Services, Government & Politics
  • Key Differentiator
    ADVERTISING EFFECTIVENESSAdvertising isn’t rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans. WHAT’S WORKING, WHAT’S NOT? That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal. WHAT WE MEASURE Our solutions measure the total effectiveness of your advertising: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens. These measurements provide you with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in progress, and understand your audience’s relationship with your advertising. Whether it’s TV, online, tablet or mobile, we provide you the information you need.
  • Owned / Operated Properties
    nielsen.com, neurofocus.com
Site Traffic
  • 18135 Global Rank
  • 5416
    United States
  • 3.47M Estimated Visits
Traffic Sources
  • Direct
    42.29%
  • Search
    30.49%
  • Referrals
    16.56%
  • Mail
    5.60%
  • Social
    2.94%
  • Display
    2.13%
Geography Breakdown
  • United States
    49.34%
  • India
    4.23%
  • United Kingdom
    3.84%
  • Germany
    3.66%
  • Canada
    2.59%
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Network Data
Country Breakdown
  • United States
Email / Social Data
  • 88k
    Facebook fans
  • 175k
    Twitter followers
Reviews
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Nielsen, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Germany, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Nielsen, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Germany, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Nielsen, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, United Kingdom, Germany, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Nielsen advertising reaches 3.47M visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Germany, Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Nielsen will allow you to reach consumers in industries or verticals such as Government & Politics, Financial Services, Education.

They are headquartered at 85 Broad St New York, NY 10004, and have 2 advertising & marketing contacts listed on Thalamus.