About

Authoritative content that informs and inspires an educated audience of influential readers. Observer engages an influential, affluent and highly-educated audience by creating premium content on the topics they care about most: style & design, arts & entertainment, tech & innovation and news & politics. Our elite team of writers, editors and exclusive contributors are some of the most credible and authoritative voices in the media today. We create a premium content environment for global thinkers, business leaders and luxury consumers to stay informed, inspired and challenged. Observer is the world observed.

Observer properties include: observer.com, politickernj.com and commercialobserver.com; print editions: New York Observer and Commercial Observer

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Observer Media is a collection of premium lifestyle and business titles reaching audiences in the areas of innovation, commerce and luxury. Recognized for original content and premier experiences, Observer Media's digital, print, social media and event platforms reach over 9.5 million of the nation's most affluent and educated individuals. Notable properties include: Observer, New York Observer, and Commercial Observer.
  • Owned / Operated Properties
    observer.com
Site Traffic
  • 2883463 Global Rank
  • 732995
    United States
  • 2.02 K Estimated Visits
Traffic Sources
  • Direct
    65.30%
  • Social
    21.27%
  • Search
    13.43%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 357,407
47,591
United States Rank 174,865
5,571
United States Page Views 61.0%
8.4%
Top Countries
Top Search Keywords
  • Rutland
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 5.0 Avg. Rating
  • App Url: https://itunes.apple.com/app/observer-media-1/id1208908168
  • App Support: http://www.mazdigital.com/support/
  • Genre: News
  • Bundle ID: com.core.maz.242
  • App Size: 73.6 M
  • Version: 9.5
  • Release Date: March 14th, 2017
  • Update Date: May 7th, 2017

Description:

Observer covers the people and trends transforming our world. Authoritative and opinionated coverage of politics, entertainment, lifestyle, health, arts and business.

Ad Intelligence
  • Native
    42.08%
  • Standard
    57.91%
  • Direct
    0.01%
Ads Seen Recently
18,524
Longest Running Ad
Observer Media
Device
Desktop
Dimensions
other
Observer Media
Device
Desktop
Dimensions
300x250
Observer Media
Device
Desktop
Dimensions
300x250
Observer Media
Device
Desktop
Dimensions
300x250
Observer Media
Device
Desktop
Dimensions
300x250
Observer Media
Device
Desktop
Dimensions
other
Observer Media
Device
Mobile
Dimensions
none
Observer Media
Device
Mobile
Dimensions
other
Observer Media
Device
Mobile
Dimensions
other
Observer Media
Device
Mobile
Dimensions
other
Observer Media
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
540431846
6a698e2ec38604c6
indexexchange.com
reseller
189872
google.com
reseller
pub-8172268348509349
f08c47fec0942fa0
freewheel.tv
reseller
33601
freewheel.tv
reseller
33081
adform.com
reseller
183
spotxchange.com
reseller
108706
7842df1d2fe2db34
spotx.tv
reseller
108706
7842df1d2fe2db34
indexexchange.com
reseller
185192
google.com
reseller
pub-5717092533913515
f08c47fec0942fa0
openx.com
reseller
537153564
6a698e2ec38604c6
Observer Media advertising reaches 3.23M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, India, Germany. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Observer Media will allow you to reach consumers in industries or verticals such as Education, Government & Politics, Food & Beverage, Dating, Travel & Leisure, Non-Profit, Healthcare, Financial Services, Health & Beauty, eCommerce, Technology, Clothing & Fashion, Energy and Utilities, Entertainment, Retail, Sports, Telecommunications, Consumer Packaged Goods, Automotive.

They are headquartered at New York, NY, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Observer Media inventory partners include: openx.com, indexexchange.com, google.com, freewheel.tv, adform.com, spotxchange.com, spotx.tv, improvedigital.com, undertone.com, yieldmo.com, chocolateplatform.com, vdopia.com, tremorhub.com, telaria.com, lijit.com, sovrn.com, sonobi.com, media.net, pubmatic.com, triplelift.com, advertising.com, video.unrulymedia.com, rhythmone.com, appnexus.com, contextweb.com, smartadserver.com, beachfront.com, teads.tv, rubiconproject.com, conversantmedia.com, springserve.com, coxmt.com, yldbt.com, aps.amazon.com, districtm.io, gumgum.com, aolcloud.net, outbrain.com, consumable.com, emxdgt.com, adtech.com, sharethrough.com, behave.com, yahoo.com, onetag.com, admanmedia.com, aniview.com, lkqd.net, vidazoo.com, 33across.com, nativo.com, nextmillennium.io, ad-generation.jp, smaato.com, mobfox.com, liqwid.com.