Publisher: On The Water - The Angler's Guide to the Northeast

For over a decade, OnTheWater.com has been “The Angler’s Guide” online, supplying fresh daily content and trusted fishing reports to over 150,000 fishermen each month. 150,000 Unique Visitors/mo 650,000 Pageviews/mo 60,000+ Facebook Likes 25,000+ E-Mail Subscribers 30-plus new pieces of content weekly Breaking Norhtheast fishing news Feature-length articles Local captain & tackle shop reports Original online video Full episodes of On The Water TV Digital edition of On The Water Magazine Full access, without paywalls Optimized for mobile and tablet devices Using Buysell Ads Pro ad server, OnTheWater.com can rotate ads, deliver ads within specific time frames, track click-throughs and impressions, and adjust the frequency of ads served, offering a modern, flexible display advertising environment. Just one 728×90 and one 300×250 ad on each page make for a clutter-free site, improving visibility and click-through rates for your ad. One of the most active audiences in the industry Over 75,000 fans across Facebook, Twitter, Instagram and Pinterest Social posts reach over 150,000 people each week 30% + open rate (double the industry standard!) 25,000+ e-mail subscribers “Weekly Fishing Forecast” sent every Thursday features links to our weekly fishing forecast for each region, content posted that week on OTW.com and advertisements from our sponsors “Striper Cup News” sent every Tuesday throughout the Striper Cup keeps entrants up to date with leaderboards, notable catches, winners and fresh striper-related content. Using Woobox social contest platform, On The Water runs promotion contests and giveaways for our sponsors. Our substantial web presence allows us to drive traffic and awareness for the promotion, resulting in thousands of entries and collected e-mail addresses, which can be shared with both On The Water and their sponsors, giving them an opportunity to continue to market to the consumer after they’ve shown purchase intent. Over the last year, we have successfully run photo contests, video contests, giveaways and surveys in order to fit the requests of our partners. Boost your print advertising campaign by taking advantage of our highly trafficked website, expertly executed e-mail marketing program and substantial social media presence to create an impact greater than the sum of its parts. On The Water’s “Splash Package” of perfectly timed and placed ads and content is ideal for the company that wants to launch a product, drive event sign-ups, generate e-commerce revenue, or simply increase brand exposure in the Northeast and Mid-Atlantic markets. Opportunities Include: E-Mail Marketing Promotion Contests and Giveaways Partner Videos Embedded Rich Media Sponsored Content Digital Display Advertising Custom Microsites Case Study: New Product Launch A major equipment manufacturer approached us in May 2014 about partnering up for a product launch in the first week of June. We launched their blended media campaigns all at once on a Thursday afternoon to coincide with our weekly Fishing Forecast e-blast and traffic spike, notifying the entire Northeast fishing community about their product, collecting e-mails and creating a big buzz on social media, all within a few hour span. Stats after a two-week campaign: Total Reach* – 202,706 impressions E-mail addresses collected: 2,906 Social Media Activity: 1,760 likes, comments & shares

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