About

It’s hard to find anyone who disagrees with the idea that solar and storage will change the nature of the world’s energy systems, and that within a few decades, more than half our electricity needs will be met by consumers themselves.

This will come from rooftop solar and battery storage, some very smart software, and other technologies, and some new concepts.

How this plays out is going to be fascinating, and for the consumer, quite confusing.

One Step Off the Grid is a sister site to Australia’s leading renewable energy website, RenewEconomy.com.au. It is being specifically designed to provide information to consumers on new technologies, what other people are doing, and to help them through this maize of information.

The name of the website is quite deliberately chosen. For many people, in remote areas, in new housing developments, or those building a new home, the choice to be off the grid could be quite simple.

To others, it will not be so simple. We don’t advocate that homeowners and businesses should leave the grid, because we believe that the grid is a public good and should be shared. But we recognize that new technology arms people with the choice to do so, and unless the incumbent utilities change their business models, and their pricing if needs be, then people will have every right to exercise that choice.

Some people call it energy democracy, others point to the Power of the Consumer. It will be a challenge for technology developers, incumbents, policy makers, regulators, and consumers.

But it will be a fascinating course to run. Households and businesses, and even local communities, have genuine options – not just to cut emissions and lower their footprint, but also to save costs.

We hope to provide news, information, and great stories about what people are doing and why. We hope that you, the reader, can join in the discussion and tell your friends about it. Please send us your ideas, and your stories!

RenewEconomy and One Step Off The Grid are independent websites founded by Giles Parkinson, a journalist of 30 years experience, a former Business Editor and Deputy Editor of the Australian Financial Review, a former columnist for The Bulletin magazine and The Australian, and the founder and former editor of Climate Spectator

Giles is joined by Deputy Editor Sophie Vorrath, who has worked on RenewEconomy since its inception, and on One Step Off The Grid by Contributing Editor Emma Sutcliffe, who already lives off the grid, and Digital Marketing and Advertising Manager Sam Parkinson.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Solar, storage and off-grid advice for Australia
  • Self / Managed Service:
    Managed Service
  • Industries
    Energy and Utilities, Technology
  • Key Differentiator
    One Step Off The Grid will have many options for advertisers, both on the web-site and in its newsletter. One Step is a new web site, but it will tap into the considerable readership (200,000 unique visitors a month) of our sister site RenewEconomy.com.au and it will attract new readers, particularly consumers, businesses and local government people considering their options in relation to solar, battery storage and other technology options. To contact us, please email ads@reneweconomy.com.au
Site Traffic
  • 966476 Global Rank
  • 33064
  • 72.4 K Estimated Visits
Traffic Sources
  • Direct
    56.51%
  • Search
    20.13%
  • Referrals
    20.06%
  • Social
    3.30%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 469,139
27,626
Australia Rank 12,842
2,203
Australia Page Views 93.8%
6.7%
Top Countries
Top Search Keywords
  • Conservatism
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-4737885209238599
f08c47fec0942fa0
ONE STEP OFF THE GRID advertising reaches 72.4k visitors across desktop and mobile web, in countries such as Australia, United States, India, Netherlands, Mexico. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on ONE STEP OFF THE GRID will allow you to reach consumers in industries or verticals such as Energy and Utilities, Technology.

They have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, ONE STEP OFF THE GRID inventory partners include: google.com.

ONE STEP OFF THE GRID works with Advertising technology companies such as Google Adsense Asynchronous, Google Adsense, DoubleClick.Net, Ezakus, AppNexus, Rocket Fuel, AppNexus Segment Pixel, Integral Ad Science, Media Innovation Group, Evidon, DoubleClick Bid Manager, Openads/OpenX, Zedo, Flashtalking, Chango, The Trade Desk, Rubicon Project, Aggregate Knowledge, BlueKai DMP, Resonate Insights, Dstillery, BlueKai, Turn, Mediaplex, Advertising.com, Yahoo Small Business, Atlas, Crosswise, DoubleVerify, LowerMyBills, SpotXchange, Adap.TV, Specific Media, VINDICO, Choice Stream, StickyAds TV, Adconion, AdBlade Embed, Adblade, TripleLift, Index Exchange, Nativo, BrightRoll, Research Now, AOL-Time Warner Online Advertising, VideoAmp, Adform, Walmart, Google AdSense Integrator, plista, Innovid, Pubmatic, MicroAd, Ads.txt, Google Direct, Google Inteactive Media Ads, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt.