ownerIQ is focused on leading the data market’s evolution towards transparency, relevancy and choice. ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Voted Best Data Management Platform by Digiday, ownerIQ directly ingests data on consumer engagement with a brand’s website, e-commerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within platform according to the brand’s preferences regarding security and usage. Over 1,500 partners are active in ownerIQ’s second-party platform and 700 of these partners share their data with other brands. Additionally, over a thousand of these partners are buyers of second-party data using it to activate media and drive marketing outcomes. In 2017 ownerIQ was named to the the Inc. 5000, received Digiday’s Signal Award for Best Data Management Platform and was recognized by The Boston Business Journal as one of the 50 Fastest Growing Private Companies. ownerIQ was founded in 2007 and is headquartered in Boston, MA and has offices in NYC, Chicago, San Francisco, Los Angeles, and Seattle.

  • Company Name:
    OwnerIQ
  • Headquarters:
    27-43 Wormwood Street 4th fl Boston, MA 02210 United States of America
  • Office Locations:
    HQ: Boston. Also: New York, Chicago, San Francisco, Los Angeles
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Demand Side Platform
  • Headline:
    Second-Party Data Solutions
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    eCommerce, Retail, Technology
  • Key Differentiator
    Whether developing custom creative or resizing existing assets, let ownerIQ’s Creative Services maximize your ad banner rotation with our custom solutions and optimized creative suite to achieve programmatic excellence across all devices.
  • Owned / Operated Properties
    manualsonline.com, owneriq.com, owneriq.net
  • Targeting

    Ownership Targeting. Branded Audiences: Yankee Candle, TigerDirect.com, Wayfair, Rakuten, Rent-A-Center, BabiesRUs, Staples. PeaPod, The Land of Nod, FreshDirect, ToysRUs, AutoAnything

  • Data Partners
    600+ Members of our 2nd Party Data Cloud
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Steven Ustaris
SVP of Marketing at OwnerIQ, Inc.
Steve Tschosik
SVP of Sales at OwnerIQ, Inc.
Charlie Guevara
Vice President, CPG Sales at OwnerIQ
Site Traffic
  • 20027 Global Rank
  • 5829
    United States
  • 3.95M Estimated Visits
Traffic Sources
  • Search
    87.78%
  • Direct
    10.51%
  • Referrals
    1.24%
  • Social
    0.29%
  • Mail
    0.17%
  • Display
    0.01%
Geography Breakdown
  • United States
    45.88%
  • United Kingdom
    7.61%
  • Canada
    6.44%
  • Australia
    3.57%
  • Mexico
    1.66%
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Network Data
Country Breakdown
  • United States
Reviews
0 out of 5 stars
Online Marketing Manager
Apr 26, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on OwnerIQ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on OwnerIQ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Online Marketing Manager
Apr 26, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on OwnerIQ, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Files
Creatives
Creative Service
Whether developing custom creative or resizing existing assets, let ownerIQ’s Creative Services maximize your ad banner rotation with our custom solutions and optimized creative suite to achieve pr...
OwnerIQ advertising reaches 3.95M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Mexico. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on OwnerIQ will allow you to reach consumers in industries or verticals such as Retail, Technology, eCommerce; you can target them with parameters such as: Ownership Targeting. Branded Audiences: Yankee Candle, TigerDirect.com, Wayfair, Rakuten, Rent-A-Center, BabiesRUs, Staples. PeaPod, The Land of Nod, FreshDirect, ToysRUs, AutoAnything.

They are headquartered at 27-43 Wormwood Street 4th fl Boston, MA 02210 United States of America, and have 151 advertising & marketing contacts listed on Thalamus.