Pandora-Advertising-Reviews-Pricing

At Pandora, we're a unique collection of engineers, musicians, designers, marketers, and world-class sellers with a common goal: to enrich lives by delivering effortless personalized music enjoyment and discovery. People—the listeners, the music makers, and our employees—are at the center of our purpose and everything we do. Actually, employees at Pandora are a lot like the service itself: bright, eclectic, and innovative. Collaboration is the foundation of our workforce, and we’re looking for smart individuals who are self-motivated and passionate to join us. Be a part of the engine that creates the soundtrack to life.

  • Company Name:
    Pandora
  • Headquarters:
    2101 Webster St. Suite 1650 Oakland, CA 94612 United States
  • Office Locations:
    HQ: Oakland.
  • 1001-5000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Tap-to-Register
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email, Connected TV, Digital Audio
  • CPA, CPC, CPI, CPL, CPM
  • Ad Network, Mobile App Publisher, Web Publisher
  • Headline:
    Listen to Free Music You'll Love.
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Mobile App Installs
  • Key Differentiator
    We collect over a billion listener data points every day through millions of our persistently logged-in listeners, allowing us to help brands find just the right audience in our premium, personalized environment. That is why our attention-winning solutions resonate and effectively engage audiences no matter what your marketing objective may be: engagement rates, lift in brand metrics, in-store traffic or more.
  • Owned / Operated Properties
    Pandora.com
  • Data Partners
    Placed
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    Supports major 3rd party tracking vendors, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Arriana Marion
Account Executive
Gina Finelli
Account Executive
Julie Matiasic
Account Executive
Site Traffic
  • 601 Global Rank
  • 104
    United States
  • 90.6M Estimated Visits
Traffic Sources
  • Direct
    91.98%
  • Search
    6.97%
  • Referrals
    0.44%
  • Mail
    0.37%
  • Social
    0.23%
  • Display
    0.00%
Geography Breakdown
  • United States
    96.96%
  • Brazil
    0.30%
  • Poland
    0.22%
  • Puerto Rico
    0.22%
  • Germany
    0.19%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 6.9M
    Facebook fans
  • 21k
    Twitter followers
Desktop Display
  • 76M display total monthly uniques
Reviews
3 out of 5 stars
Agency Media Planner
Aug 15, 2017
United States,
Digital Media Planning and Buying
$14 - $20 + Depending on Targeting
Pandora always performs fairly well if you know how to buy it. -Run Audio Everywhere but don't overdo it, and use your own metric to determine reach. They push using SOV which can be slightly irritating. In the digital audio space they have the most listeners not subscribers of all other platforms and usually Pandora is the #1 station in any market compared with Traditional. I have worked with them for years and still use them.
Agency Media Planner
Aug 01, 2016
Digital Audio
$6-8 cpm
One of the more difficult media vendor partners to work with in terms of flexibility, clarity of products, focus on customer service needs much improvement. Master of the old school, hard sell. Level of professionalism could also use a boost.
Agency Media Planner
Oct 17, 2014
Demo targeting, mobile display, music genre targeting
$12 CPM
Pandora has a ton of mobile inventory and they can do some cool targeting like targeting by music genra or demographic targeting based on their registration data. I've never ran audio ads with them, just tablet and mobile display. Their performance is usually above average and they have good pricing. Their targeting is a little basic (e.g. they don't offer geofencing or 3rd party data targeting), but they have a lot of solid 300x250 inventory, which is good for clients who don't like small mobile banners. They have a ton of reach and are definitely worth testing for branding or direct response campaigns.
Files
Creatives
Audio Everywhere
TriHonda Dealers | Honda® Accord | Local
Welcome Interstitial
Nike® | Free Your Run | National
Animated Overlay
Showtime® Shameless | Season Premier | National
Branded Radio- National
Gatorade® G Series | Warm-Up, Workout, Cool Down | National
TriHonda
Jeep Wrangler Unlimited
Pandora Presents
TriHonda Dealers
Audio Everywhere
Nike
Welcome Interstitial
Gatorade G Series
Branded Radio
Motel 6
Audio + Tap to App Banner
Pandora advertising reaches 90.6M visitors across desktop and mobile web, in countries such as United States, Poland, Puerto Rico, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Pandora will allow you to reach consumers in industries or verticals such as Mobile App Installs, Entertainment.

They are headquartered at 2101 Webster St. Suite 1650 Oakland, CA 94612 United States, and have 1009 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Pandora inventory partners include: google.com, adswizz.com.