96186.19186 websnapshot

Paper is a New York City-based independent magazine focusing on fashion, pop-culture, nightlife, music, art and film. Past cover models include Kim Kardashian, Katy Perry, Prince, Fergie, Mariah Carey, Paz de la Huerta (featured right) and The Scissor Sisters. In 2009 for its 25th anniversary, Paper had five different covers featuring 25 25-year-olds such as Taylor Hanson and Kid Cudi. It also held an anniversary party at the New York Public Library with performances by artists Liza Minnelli, Queen Latifah, and The Virgins.

Paper was founded and launched in 1984 by editors Kim Hastreiter and David Hershkovits (with Lucy Sisman and Richard Weigand) as a black and white 16-page fold-out (production was done in the offices of The New York Times) focusing on pop-culture. The magazine evolved into an 8-inch by 10-inch format and eventually into a glossy magazine. Along with the magazine there is also a website with articles, photos, blogs, and interviews. The website also features PaperTV which showcases musicians, behind the scenes footage and party clips.

Paper Publishing Inc. also owns ExtraExtra, a marketing, event planning, and production company.

Capabilities
  • Desktop Display
  • Desktop Display
  • Web Publisher
  • Headline:
    Publisher: PAPERMAG
  • Owned / Operated Properties
    papermag.com
Site Traffic
  • 41365 Global Rank
  • 14582
    United States
  • 2.47M Estimated Visits
Traffic Sources
  • Search
    56.55%
  • Social
    19.85%
  • Direct
    16.30%
  • Referrals
    6.21%
  • Display
    0.90%
  • Mail
    0.20%
Geography Breakdown
  • United States
    47.31%
  • United Kingdom
    7.78%
  • Canada
    5.52%
  • Germany
    2.56%
  • Brazil
    2.40%
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