Peoria-Journal-Star-/-JournalStar-Media-Advertising-Reviews-Pricing

Central Illinois' largest news source, providing news in print, online and mobile 24 hours per day. The Journal Star is owned by Peoria Journal Star Inc. which is owned by GateHouse Media, a publicly-traded company based in New York outside Rochester.

The newspaper marked its 150th anniversary in 2005.

The major city in Central Illinois is Peoria. Peoria is a medium-size city in the middle of Illinois on the west bank of the Illinois River, an important tributary that links Chicago and St. Louis, Missouri.

Charles Kuralt of CBS-TV once said Peoria is in the “middle of Illinois which is in the middle of the country which is in the middle of the world. More than one-fifth of the United States lives within 250 miles of Peoria.”

Long known as a blue-collar town (Caterpillar Inc.’s World Headquarters is located downtown), Peoria has become a majority white-collar city due in a large part to a growing information technology industry. Bradley University and Illinois Central College also reside in the area.

In the Tri-County area (Peoria, Tazewell and Woodford Counties) live 350,958 people, according to the 2000 Census, with 182,495 people in Peoria County alone. The City of Peoria had 112,936 people in 2000.

The city is surrounded by some of the richest farmland on earth. Agribusiness is a major player in the central Illinois economy. Corn and soybeans are the two main products as well as the raising of farm stock. The U.S. Department of Agriculture’s National Center for Agricultural Utilization Research is located in Peoria.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Search
  • Desktop Display, Desktop Video, Mobile Display, Social, Email, Search
  • CPM, Flat Rate
  • Ad Network, Affiliate Network, Mobile App Publisher, Retargeting, Web Publisher
  • Headline:
    Local & World News, Sports & Entertainment in Peoria, IL
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    The Journal Star is owned by Peoria Journal Star Inc. which is owned by GateHouse Media, a publicly-traded company based in New York outside Rochester.The newspaper marked its 150th anniversary in 2005. The bulk of those first 150 years were covered by Bill Adams, Peoria's "Mr. History," whose column from 1991 is reprinted below.Picking up where his column leaves off, the newspaper's employee-owners voted in July 1996 to dissolve the stock ownership plan and sell all the stock of Peoria Journal Star Inc. to The Copley Press Inc., of LaJolla, Calif.At the time, the stock ownership plan was so successful that employees were retiring years ahead of actuarial projections. Each time, the company had to borrow money to buy back the stock of the departing employees, putting a greater debt load onto the company. The only way out was to sell the company.Copley was a family-owned group launched from Aurora, Ill., in the 1920s. The Peoria-Galesburg purchase took it to eight daily newspapers in Illinois. But a few years later, Copley sold the so-called Fox Valley group of dailies in suburban Chicago - Joliet, Aurora, Elgin and Waukegan - leaving just its downstate dailies in Peoria, Galesburg, Springfield and Lincoln.In November of 2006, Copley Press CEO David Copley announced he was selling the entire group of Copley newspapers except for the flagship, the San Diego Union-Tribune. He already had consolidated and sold the dailies in suburban Los Angeles. Corporate officials said the principal cause for the sale was a burdensome inheritance tax facing David Copley. His mother, Helen Copley, had died in 2004 and left an estate worth about $1 billion, according to estimates by Fortune magazine.The following March, GateHouse Media announced that it had submitted the winning bid of $380 million for the six dailies in Illinois and Ohio.
  • Owned / Operated Properties
    PJStar.com
  • Targeting

    Audience Base Targeting

Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Ken Mauser
President/Publisher/General Manager
Phil Jordan
Peoria, Illinois Area
Manager Marketing/Public Affairs
gretchen piper
Peoria, Illinois Area
Multimedia Advertising Manager
Site Traffic
  • 118418 Global Rank
  • 23497
    United States
  • 618k Estimated Visits
Traffic Sources
  • Direct
    51.15%
  • Search
    30.22%
  • Social
    10.76%
  • Referrals
    6.82%
  • Mail
    1.00%
  • Display
    0.05%
Geography Breakdown
  • United States
    95.12%
  • Canada
    0.72%
  • United Kingdom
    0.61%
  • Poland
    0.44%
  • Brazil
    0.30%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 44k
    Facebook fans
  • 26k
    Twitter followers
Desktop Display
  • 770k display total monthly uniques
  • 5M display total monthly impressions
Mobile Display
  • 219k mobile total monthly uniques
  • 1M mobile monthly overall impressions
Reviews
0 out of 5 stars
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Peoria Journal Star / JournalStar Media, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Affiliate Network, Mobile App Publisher, Retargeting, Web Publisher.
Online Marketing Manager
May 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Peoria Journal Star / JournalStar Media, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Affiliate Network, Mobile App Publisher, Retargeting, Web Publisher.
Online Marketing Manager
May 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Peoria Journal Star / JournalStar Media, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Affiliate Network, Mobile App Publisher, Retargeting, Web Publisher.
Files
Creatives
Peoria Journal Star / JournalStar Media advertising reaches 618k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Poland. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Peoria Journal Star / JournalStar Media will allow you to reach consumers in industries or verticals such as Automotive, Entertainment, Government & Politics, Health & Beauty, Education, Sports, Food & Beverage; you can target them with parameters such as: Audience Base Targeting.

They are headquartered at 1 News Plaza Peoria, IL 61643 United States, and have 15 advertising & marketing contacts listed on Thalamus.