- Key DifferentiatorChrista is a fair-skinned, beauty obsessed, online shopping addict and professional makeup artist dedicated to providing honest and thorough product reviews and recommendations. Living in a rural area Christa relied on beauty blogs and forums for swatches and reviews of products to aid her in making her online shopping decisions. Frustrated by the lack of beauty websites featuring makeup on fair skin, and some of the more niche brands she loved, she decided to launch the beauty blog Perilously Pale in 2011 in hopes of helping others. Christa is passionate about providing accurate photographs as well as showing the products actually in use. From drugstore to high end, mainstream to niche, she has you covered. Christa is a member of Fashion Magazine’s Beauty Panel. She is also a member of Makeup Wars as well as the Beauty Blog Coalition. She was named one of the top 25 Beauty Blogs by Skinny Scoop in 2012.