Placecast-Advertising-Reviews-Pricing

Placecast’s Data Management Platform (DMP) unlocks location data to create mobile advertising audiences for better targeting and effectiveness.

Placecast was founded on the principle that location and time are powerful signals for understanding interest and intent on mobile. Placecast is an enterprise mobile DMP with deep expertise in location that delivers robust mobile audience segments for ad targeting. The platform aggregates location data with over a hundred other data sources, to build data-rich audience segments that can be targeted on mobile through Placecast’s demand side platform.

The mobile DMP can be used as a stand alone service to build data rich audiences, or combined with our mobile Demand Side Platform (DSP) to execute mobile ad campaigns. We leverage a combination of first, second and third-party data sources to derive high-performing mobile ad segments, and provide analytics and insights about consumer behavior in the real world.

  • Company Name:
    Placecast
  • CEO Name:
    Alistair Goodman
  • Headquarters:
    165 Page Street, San Francisco, CA 94102
  • Office Locations:
    San Francisco, New York, Atlanta, Philadelphia, London
  • 11-50 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Store locator, Weather, Games, Social Media, Carousel, Event, Grand Openings, Shop Now, Video, Dynamic Distance, Nearest Location, Time-Based Messaging
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPM
  • Ad Network, Ad Technology Provider, Demand Side Platform, Other
  • Headline:
    Mobile Ad Network: Leading enterprise platform for monetizing location & user data on mobile
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Placecast is the only end-to-end, enterprise solution that monetizes unique location and user data assets for brands, agencies, telcos and financial institutions. Placecast has over six years of experience running thousands of location-based mobile ad campaigns with millions of geofences, for over 300 brands. For enterprises, Placecast offers a secure, privacy-first solution for monetizing user data through mobile advertising. Our customers recognize the value of their data and have unique requirements for privacy, security and scalabilty. Placecast is the trusted data processor for several of the world's largest telco and financial services enterprises.
  • Owned / Operated Properties
    placecast.net
  • Programmatic Integrations & Publisher / Inventory Partners
    Placecast works with most of the major mobile ad exchanges with access to PMPs as well.
  • Targeting

    Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting

  • Data Partners
    LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    IAS, MOAT, Nielsen, DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, Celtra, Aarki, Medialets, Flashtalking
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Chris Grell, PMP
San Francisco Bay Area
Project Manager
Timaj Siraj
San Francisco Bay Area
Business Analyst
Caleb Kaplowitz
San Francisco Bay Area
Senior Campaign Manager
Site Traffic
  • 2460541 Global Rank
  • 371848
    United Kingdom
  • 22.5k Estimated Visits
Traffic Sources
  • Direct
    68.24%
  • Referrals
    19.37%
  • Search
    12.38%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United Kingdom
    74.37%
  • United States
    11.72%
  • Mexico
    5.77%
  • France
    2.79%
  • Bolivia
    1.31%
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Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Georgia
Reviews
Online Marketing Manager
Feb 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Placecast, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Mexico, France, Georgia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Other.
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Placecast, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Mexico, France, Georgia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Other.
Online Marketing Manager
Feb 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Placecast, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, United States, Mexico, France, Georgia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Other.
Files
Creatives
Placecast advertising reaches 22.5k visitors across desktop and mobile web, in countries such as United Kingdom, United States, Mexico, France, Georgia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Placecast will allow you to reach consumers in industries or verticals such as Financial Services, Automotive, Entertainment, Sports, Food & Beverage, Consumer Packaged Goods, Technology, Retail, Telecommunications, Clothing & Fashion, Travel & Leisure, Health & Beauty; you can target them with parameters such as: Past purchase, location behavior, digital behavior, demographic, geofencing, CRM retargeting.

They are headquartered at 165 Page Street, San Francisco, CA 94102, and have 23 advertising & marketing contacts listed on Thalamus.