PlanetSKI
PlanetSKI is a news and information snowsports web site, updated 24/7. It is brought to you with passion, knowledge and hopefully a sense of humour too.
About

"PlanetSKI has a simple aim; to entertain and inform skiers and snowboarders about life in the mountains. Most importantly it aims to do it with passion and a love for everything to do with skiing and snowboarding.

It carries news stories, features, video reports, superb photos and a few surprises too. It's not influenced by glossy press releases and free trips, but rather the unbiased opinions of its writers.

It's about life in The Alps. Real life."

The above statement was written in November 2008 just before the site went live.

It is now November 2016, 8 years on, and we hope we have kept true to our aims.

PlanetSKI was founded by the journalist, James Cove.

He worked for 22-years at BBC News - starting in local radio and working his way up to being a TV news editor in the main BBC TV newsroom in London.

He is a BASI qualified instructor has has skied around 600 resorts across the world: from South & North America through to the Alps and the Pyrenees plus other areas in Europe including Russia and Scandinavia.

Last season (2015/16) he added another 53 resorts and was in the mountains for more than 100 days.

Back in 2008 James decided to put his two passions together - journalism and skiing.

PlanetSKI was born.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
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    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Email
  • Social
  • Desktop Video
    • In-Banner Video
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    • Pre-Roll
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    • Mid-Roll
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    • Post-Roll
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    • Video Companion Ad
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    • Outstream Video
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    • Custom Video Executions
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  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Desktop Display, Email, Social, Desktop Video, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    PlanetSKI is a news and information snowsports web site, updated 24/7. It is brought to you with passion, knowledge and hopefully a sense of humour too.
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Entertainment, Non-Profit, Sports, Technology, Travel & Leisure
  • Key Differentiator
    PlanetSKI Partners Do you want to reach a large and targeted audience of skiers/snowboarders from a trusted and authoritative snowsports web site and its social media platforms? Last winter (2015/16) we had up to 100,000 unique visitors per month and they looked at over a quarter of a million pages per month. We have 15.3K+ followers on Twitter and 3,300+ friends on Facebook. We have written more than 8,000 news stories alone since PlanetSKI started in November 2008 and they have received 17.25m views. In the summer we continued to have an engaged readership with an average of 1,500+ readers per day in August 2016. In November 2016 that rose to 3,000+. It is not all about numbers though; we have an informed and passionate snowsports readership who respect PlanetSKI and the content we produce. We update the site on a daily basis and are regularly on the front page of google searches for ski related searches. Where we differ from other web sites is that we cover your product in the editorial content of the site and we offer significant social media engagement and promotion. Our social media presence is the fastest growing area of our promotional activities. If you want to tell people in the snowsports world what you offer then PlanetSKI might be the place to do it. All stories we write though are at our discretion and we reserve the position to write what we want. Our highest-ranking stories have more than 100,000 people reading them so that could be a lot of people looking at your product. We can't guarantee they will buy it, but we can guarantee they will hear about it. Primarily though we want to strike up a relationship with you and your company. We view the people that work with PlanetSKI as partners, rather than advertisers, as we promote your product/services through our platforms. Among our main partners are Les3Vallees, Crystal Ski, Norway, The French Pyrenees, Austria National Tourist Office, the Switzerland National Tourist Office, Ellis-Brigham, Iglu Ski, Pierre et Vacances, Vail Resorts, Inghams and Tirol Tourism. We also have many other UK tour operators and agents: Ski Solutions, Zenith Holidays, Esprit Ski, Ski Total, Ski Amis, Neilson, Mark Warner, snow-wise, Ski World, Alpine Answers, Snowswappers, Direct Adventures, VIP Ski, Andorra Resorts and others. Service providers include The Warren Smith Ski Academy, Intersport, Snoworks, Ski-lifts, the International Ski Travel Market (ISTM), MPI brokers, European Snowsport, Ski Press, The British Alpine Ski & Snowboard School (BASS) and Parallel Dreams. From the well-known European resorts like Courchevel, Meribel, Val Thorens and Verbier through to Crans-Montana, Flims, Laax and the less-heard of ones like Val Cenis and Aussois in France and Jasna in Slovakia. In North America we have Sun Peaks, Banff, Kicking Horse, Lake Louise, Sunshine and Mt Norquay in Canada. In the USA we have a partnership with all the ski areas in the Vail Resorts stable - Vail, Breckenridge, Keystone, Beaver Creek, Heavenly, Northstar, Kirkwood plus Park City in Utah. We suggest you look at the site and decide if you think it is something you want to be associated with and whether PlanetSKI readers will be interested in your product. What we primarily offer is exposure and coverage through the web site and increasingly our social media platforms. We have a significant presence in social media with 15.3K+ followers on Twitter and 3,300 on Facebook. Unlike several other leading ski web sites all our social media numbers are genuine. We have not paid a penny for any Likes or Followers and we have not parted with cash to raise our google ranking - the numbers are all 100% genuine. We can utilise this presence to your advantage and is a main platform for inter-action. Our readers are loyal, interested and come back for more. We have a significant number of keen skiers/boarders who simply can't get enough of skiing and we also have a large number of people within the British ski industry and beyond looking at the site as they keep informed about the ski world. Our editorial line is trusted, authoritative and uncompromising; and that, we believe, is our strength. We have a range of advertising, promotional and marketing opportunities for you to get your message across to the broad cross-section of keen skiers and snowboarders. From advertisements to sponsored features and news items, affiliate selling, videos and opportunities to support different areas of the site. These include the PlanetSKI weekly snow report, the videos and the blogs. We have a range of different partnership packages, Bronze, Silver, Gold and Platinum. Each category has a further 'Plus' option with additional benefits. We have a growing number of clients taking packages in the summer months. Packages start from as little as £250. For further information please email us at sales@planetski.eu or call us on + 44 (0) 208 789 5222 (office) or + 44 (0) 7802 483472 (mobile). We can then send you full details and prices of all the various options. Each winter 90% of companies renew their association with PlanetSKI. Clearly something is working! Smile For the spirit of the mountains.
Site Traffic
  • 1317541 Global Rank
  • 526989
    United Kingdom
  • 278 K Estimated Visits
Traffic Sources
  • Direct
    81.88%
  • Search
    13.43%
  • Social
    4.69%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 68,519
13,399
Japan Rank 8,185
2,922
Japan Page Views 100.0%
Top Countries
Top Search Keywords
  • Greensburg
PlanetSKI advertising reaches 278k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Australia. Pricing models they offer are CPM on channels such as Display, Email, Social, Video, Mobile Advertising on PlanetSKI will allow you to reach consumers in industries or verticals such as Technology, Non-Profit, Travel & Leisure, Sports, Automotive, Entertainment.

They are headquartered at United Kingdom, and have 2 advertising & marketing contacts listed on Kochava.

PlanetSKI works with Advertising technology companies such as Conversant, DoubleClick.Net, Mediaplex, Commission Junction, Google Adsense, Aggregate Knowledge, Atlas, DoubleVerify, Flashtalking, Korrelate, Yahoo Small Business, AppNexus, adloox, Evidon, Adconion, Openads/OpenX, PointRoll, X Plus One, Integral Ad Science, Turn, Google Adsense Asynchronous, The Trade Desk, Neustar AdAdvisor, Rocket Fuel, Flxone, Videology, Yandex, AOL-Time Warner Online Advertising, BlueKai, Advertising.com, Adap.TV, DemDex, BlueKai DMP, DoubleClick Bid Manager, AcuityAds, RadiumOne, Media Innovation Group, Tapad, ADTECH, Admedo, Digilant, IponWeb BidSwitch, SpotXchange, Index Exchange, StickyAds TV, Research Now, Adobe Audience Manager Sync, eXelate, Ad4mat, Zanox, GetIntent, BrightRoll, Walmart, Eyeota, Amazon Ad System, Amazon Associates, AdBlade Embed, Adblade, Beachfront, ContextWeb, Adify, Teads, DynAdmic, adtelligent, AdRoll, Eye View Digital, Yahoo Ad Sync, VINDICO, Pubmatic, Rubicon Project, Falk Realtime, AdGear, Burst Media, Datonics, SpringServe, Drawbridge, Qiniu, Specific Media, Google AdSense Integrator, MicroAd, Innovid, Adform, Twitter Ads.