PopMatters is an international magazine of cultural criticism. Our scope is broadly cast on all things pop culture, and our content is updated daily, Monday through Friday. We provide intelligent reviews, engaging interviews, and in-depth essays on most cultural products and expressions in areas such as music, television, films, books, video games, sports, theatre, the visual arts, travel, and the Internet. Since 1999, PopMatters has been providing smart readers with sharp, entertaining writing on a wide range of topics in pop culture, offering a refuge from the usual hype and gossip.

PopMatters cultivates smart writers from the world-at-large. Our staff ranges from the multiple-degreed and/or well traveled, to young writers of high caliber, to ‘seasoned’ folks who punch the 9-5 clock, regardless of what type of degree, if any, they may hold. PopMatters recognizes that creative, compassionate intellectuals reside in all levels of society, in all types of societies, and we value their ability to provide intelligent, entertaining cultural criticism in the form of thoughtful, magazine-style essays. Many of our writers are called upon for their opinion by notable members of the media such as the BBC, NPR, MSNBC, Radio Australia, and VH1. Publications such as USA Today.com, Alternet.org, and Imdb.com regularly pick up links to PopMatters articles and post quotes from PopMatters writers. Our articles are also indexed by all English language Google News sites and by NewsNow in the UK.

Naturally, this value for our staff and our content extends to great respect for our readers, who also hail from many parts of the world, are inquisitive and savvy, and bring many experiences and expectations to this magazine. Our intent is to reach the broadest possible audience with intelligent and thought-provoking writing that is often not readily available within the mainstream mass media. We currently have over 1 million unique readers per month, and counting.

  • Company Name:
    PopMatters Media, Inc
  • Headquarters:
    1555 Sherman Avenue #324 Evanston, Il 60201 United States
  • Office Locations:
    Evanston, Il
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: PopMatters | Cultural Criticism from the World of Pop. Reviews, Essays, and Ideas in Culture, Music, Film TV, Books, Games, Comics
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Technology, Telecommunications, eCommerce
  • Key Differentiator
    With over 1 million unique monthly readers and a staff of editors and writers that are perpetually wired, watching, listening and thinking about all that matters in pop culture, it’s no wonder PopMatters’ readership includes key people who work in the music, film and literature industries. In its 14-year history of publishing smart and edgy cultural criticism, PopMatters has become one of the Web’s most prestigious cultural sources, especially among urban-dwelling, first adopter, educated readers aged 18 to 34 years old.
  • Owned / Operated Properties
    popmatters.com
Site Traffic
  • 83432 Global Rank
  • 35137
    United States
  • 1.27M Estimated Visits
Traffic Sources
  • Search
    74.02%
  • Direct
    16.42%
  • Social
    4.59%
  • Referrals
    4.38%
  • Mail
    0.37%
  • Display
    0.22%
Geography Breakdown
  • United States
    41.58%
  • United Kingdom
    8.34%
  • Brazil
    5.18%
  • Canada
    4.96%
  • Netherlands
    3.86%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 23.9k
    Facebook fans
  • 25.7k
    Twitter followers
  • 192
    Pinterest followers
Desktop Display
  • 1.4M display total monthly uniques
Reviews
Online Marketing Manager
May 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PopMatters Media, Inc, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PopMatters Media, Inc, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PopMatters Media, Inc, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
PopMatters Media, Inc advertising reaches 1.27M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Netherlands. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on PopMatters Media, Inc will allow you to reach consumers in industries or verticals such as Clothing & Fashion, Entertainment, Telecommunications, Technology, eCommerce.

They are headquartered at 1555 Sherman Avenue #324 Evanston, Il 60201 United States, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, PopMatters Media, Inc inventory partners include: lkqd.com, lkqd.net, adtech.com, aolcloud.net, rubiconproject.com, criteo.com, indexexchange.com, sovrn.com, lijit.com, getintent.com, appnexus.com, districtm.io, uponit.com, outbrain.com, openx.com, spotxchange.com, spotx.tv, improvedigital.com, freewheel.tv, google.com, conversantmedia.com, contextweb.com, sonobi.com, amazon.com.