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POWDER Magazine - The Skier's Magazine
Desktop Display, Email, Mobile Display, Social

Jake and Dave Moe founded POWDER in 1972 as an alternative to the other, uptight skiing magazines. "To us, powder skiing means freedom, with an emphasis, not on how you do it, but just on doing it more," they said. That's what we're still trying to do. Powder to the People.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    POWDER Magazine - The Skier's Magazine
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    Powder provides innovative marketing and advertising solutions to support an advertiser's specific campaign objectives.
  • Owned / Operated Properties
    powder.com
Site Traffic
  • 201370 Global Rank
  • 54837
    United States
  • 410k Estimated Visits
Traffic Sources
  • Search
    39.47%
  • Social
    28.91%
  • Direct
    26.54%
  • Referrals
    4.10%
  • Mail
    0.93%
  • Display
    0.05%
Geography Breakdown
  • United States
    65.81%
  • Canada
    7.65%
  • United Kingdom
    2.86%
  • Poland
    1.80%
  • Germany
    1.61%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
  • United Kingdom
  • France
  • Germany
Email / Social Data
  • 255k
    Facebook fans
  • 57.6k
    Twitter followers
  • 194k
    Instagram followers
Desktop Display
  • 104k display total monthly uniques
  • 281k display total monthly impressions
Mobile Display
  • 146k mobile total monthly uniques
  • 331k mobile monthly overall impressions
75%
iOS
25%
Android
78%
Phone
22%
Tablet
Audience Demographics
81% male
19% female
Age
18
10%
18-24
10%
25-34
25%
35-44
25%
45-54
20%
55-64
5%
65+
5%
Income
$0k-$50k
35%
$50k-$100k
35%
$100k-$150k
20%
$150k+
10%
Education
No College
25%
College
50%
Grad School
25%
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Files
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