Poynter-Advertising-Reviews-Pricing

The ONA-Poynter Leadership Academy, taking place the week of May 1, 2016, at Poynter’s campus in St. Petersburg, Florida, is a transformative, tuition-free leadership program to train digital media’s best and brightest women.

The interactive, week-long academy will focus on critical leadership skills specific to digital media for the industry’s next generation of women leaders. Sessions will explore developing effective management styles; understanding journalism business models; navigating newsroom and digital culture; building entrepreneurial collaborative teams; managing across differences; and coaching critical thinking. The program will be structured to encourage open, candid discussion and mentoring, and participants will walk away with not only strong leadership skills, but a built-in support system for the future. All participants will get one-on-one coaching, seek and analyze 360 feedback, and create a personal leadership strategy.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Poynter. | Create. Inform. Engage. | Journalism training, media news & how to's
  • Key Differentiator
    Advertising appears in the following areas of Poynter Online: as banner ads atop selected pages of the site and within the body of the columns; as banner ads atop selected e-mail newsletters and in the body of the newsletters; in tile ads at the right top of each page throughout the site; in skyscraper ads run of site, midway down the column below careers on each page of Poynter Online. In addition to these options, we offer TEXT ADS in the right rail, run of site below the job postings and above the skyscraper. Each display ad and text ad allows advertisers to connect with their site through a URL. We also publish help-wanted advertising and special “Featured Employer” ads. You’ll find details about those here. Here are a few questions and answers about advertising on Poynter Online: What are your standards for ads posted on Poynter Online? Poynter Online reserves the right to reject any advertising. Some considerations that may prompt us to reject an ad include: Offensive: Content must not be patently offensive and cannot contain attacks of personal nature. They must not be libelous, threatening, harassing or overly competitive or refer abusively to the goods and services of others. Misleading: Content must be accurate and in no way fraudulent, deceptive or misleading. Ads that describe a book or product as “best seller” must contain a citation to the relevant best seller list. Illegal: The Content cannot violate civil, municipal, provincial/state or federal laws. Conflict with Poynter Values: The content cannot conflict with the values the Poynter Institute upholds. (See our mission and standards guiding publishing.) www.poynter.org/ethicsguidelines. Why have you added advertising to Poynter Online? In order to enhance the services that Poynter provides to the journalism community — better training, a new site designs, additional scholarships — we need additional revenue. And just like the news organizations we serve, we need to develop new ways to generate that income. The help-wanted advertising included in the new Poynter Career Center is designed to serve media companies as well as individuals. We’re working hard to make sure that this and other forms of advertising on Poynter Online measure up to Poynter’s standards of integrity and transparency at the same time they help us finance the work of the Institute. What organizations do you expect will purchase ads on Poynter Online? We believe there will be a variety of advertisers: all groups that are interested in reaching the site’s targeted audience of journalists, educators, and students around the world. But we also accept advertising from non journalism vendors and retailers who want to reach our audience. Poynter reserves the right to reject any ad. What do you know about the audience? According to Google Analytics, about 410,000 unique visitors come to Poynter Online each month. More than 80,000 people receive e-mail newsletters that Poynter sends to their inboxes each week. The newsletters include such columns as MediaWire (formerly Romenesko), Regret the Error, as well as top stories and other articles. Thousands of people connect with Poynter’s content on Twitter and Facebook, as well.
  • Owned / Operated Properties
    poynter.org
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Tina Dyakon
Director of Digital Advertising at The Poynter Institute
Vicki Krueger
Tampa/St. Petersburg, Florida Area
Marketing Communications Manager at The Poynter Institute
Tim Franklin
Saint Petersburg, Florida
President at The Poynter Institute
Site Traffic
  • 143520 Global Rank
  • 49535
    United States
  • 620k Estimated Visits
Traffic Sources
  • Search
    45.78%
  • Direct
    25.73%
  • Social
    16.68%
  • Referrals
    8.93%
  • Mail
    2.72%
  • Display
    0.15%
Geography Breakdown
  • United States
    60.99%
  • United Kingdom
    4.52%
  • Canada
    3.17%
  • Germany
    1.93%
  • India
    1.86%
Powered by Similar web
Network Data
Email / Social Data
  • 80k
    Email subscribers
Desktop Display
  • 410k display total monthly uniques
Reviews
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Poynter, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Poynter, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Poynter, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Poynter advertising reaches 620k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Poynter will allow you to reach consumers in industries or verticals such as .

They have 3 advertising & marketing contacts listed on Thalamus.