About

Prima Games, an imprint of Random House Inc., is your trusted source for video game strategy, news and information. We’ve been the leading publisher of officially licensed strategy guides since 1990. For over 20 years, we’ve been helping gamers not just complete their games, but completely conquer them. Through these years we have evolved with the gaming world, from the very first print guides published for the NES, to our most recent online guides with interactive maps and streaming videos. We constantly push forward to break barriers and bring you the most innovative strategy products available.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    About Prima Games Prima Games, an imprint of Random House LLC, is your trusted source for video game strategy, news and information. We’ve been the leading publisher of officially licensed strategy guides since 1990. For over 20 years, we’ve been helping gamers not just complete their games, but completely conquer them. Through these years we have evolved with the gaming world, from the very first print guides published for the NES, to our most recent online guides with interactive maps and streaming videos. We constantly push forward to break barriers and bring you the most innovative strategy products available. Our Culture Most of us came to Prima Games with dreams of playing video games for a living. We all have stories about our job interview and how it felt to discover Prima Games office within a nondescript building in the sprawling ‘burbs of Sacramento. The walls are covered with posters and E3 murals from 20+ years of guide publishing. A sea of cubicles decorated by a diverse assortment of fanboys (and girls) literally overflows with hardware: office PC’s, high-end gaming rigs, dev kits for 360’s, PS3’s, Wii’s, and handhelds, Macintoshes with huge screens, and HDTV’s everywhere. On your first day at Prima Games, we’ll decorate your cubicle for you in a fashion that we deem appropriate. Each day, you’ll be permitted to remove one item. It doesn’t take long for the rookie to realize that it’s actually a really tough job - we work with rough, pre-release game builds that freeze up frequently, and the games are constantly being tweaked and balanced. We can spend hundreds of man hours mapping out all of the collectibles in a game, only to find out that the developer completely re-arranged them at the last minute. Every project is a fight against the clock that requires 24/7 production. Many of the games we work on can only be played on-site at the publisher or the developer studios. We leave our spouses, children and pets at home for weeks at a time in order to create our products. Our team is incredibly dedicated and, despite the difficulties, the average tenure for a Prima Games employee is almost ten years. Even though it’s hard work, we don’t take ourselves too seriously. Let’s face it - teaching people how to play games doesn’t save lives in the real world, aside from the occasional freakish occurrence. People who work this hard need to play hard as well, and during the down times, we have a lot of fun. Our core values include savage but lighthearted mockery, fierce competition, a preference for area of effect damage, and a solid belief that pranks are the most sincere form of flattery. While we all share a deep love for gaming icons like Mario, Gordon Freeman, Lord British, and Commander Shepard, our real heroes are people like Shigeru Miyamoto, Gabe Newell, Richard Garriott, and Ray Muzyka. Spending our days making products based on the creations of our heroes is a dream come true. Our Products At Prima Games, we strive to bring you detailed video game strategy in the most convenient and easy-to-use formats. Our products include interactive web access strategy guides, iPhone, iPad and PlayStation Network strategy apps, Xbox Live strategy videos, Cheats and Codes database and, of course, strategy print guides. eGuide 2.0: Interactive Web Access Strategy Guides Our web access strategy guides are available directly on our web site with no download or DRM required. Many include interactive maps that allow you to toggle collectables and points of interest on and off and zoom in and out, an intuitive search capability, a complete walkthrough and 24/7 access to help you get the most out of your gaming experience. On most titles, you can view streaming video to see the strategy in action. Strategy Apps Now you can get Prima Games’ official strategy on your iPhone, iPad and Playstation Network. Each app is customized to give you strategy when, where and how you need it. With interactive maps, videos, tips and walkthroughs, you can get strategy right at your fingertips. Strategy Videos See the strategy in action with our streaming videos. Our strategy streams high quality video into our web access strategy guides, and are available for download on the iPhone, iPad, PSN and Xbox Live. We even offer live web casts. Print Guides Our print guides are known all over the world, with complete walkthroughs, detailed maps and helpful screenshots. Our collector’s editions contain exclusive extras such as pull-out maps, downloadable content, Prima Codes and Cheats This database is filled with over 65,000 cheat codes, unlocks, achievements, trophies, Easter eggs and secrets. Updated daily, all codes have been 100% verified as accurate and correct so you’ll never waste your time on codes that don’t work.
Site Traffic
  • 62382 Global Rank
  • 22642
    United States
  • 1.78 M Estimated Visits
Traffic Sources
  • Search
    88.91%
  • Direct
    9.68%
  • Social
    0.98%
  • Referrals
    0.33%
  • Mail
    0.09%
  • Display
    0.01%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 13,151
322
United States Rank 4,837
692
United States Page Views 47.8%
4.2%
Top Countries
Top Search Keywords
  • Publishing and Printing
Ad Intelligence
  • Native
    0.01%
  • Standard
    99.71%
  • Direct
    0.28%
Ads Seen Recently
11,506
Longest Running Ad
Prima games
Device
Desktop
Dimensions
other
Prima games
Device
Mobile
Dimensions
other
Prima games
Device
Desktop
Dimensions
320x50
Prima games
Device
Mobile
Dimensions
other
Prima games
Device
Mobile
Dimensions
300x250
Prima games
Device
Desktop
Dimensions
300x250
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
rubiconproject.com
reseller
23044
0bfd66d529a55807
rubiconproject.com
reseller
23042
0bfd66d529a55807
appnexus.com
direct
1356
f5ab79cb980f11d1
emxdgt.com
direct
1495
1e1d41537f7cad7f
spotxchange.com
direct
218443
7842df1d2fe2db34
openx.com
direct
540134228
6a698e2ec38604c6
indexexchange.com
direct
183921
50b1c356f2c5c8fc
freewheel.tv
direct
211129
freewheel.tv
direct
211121
appnexus.com
direct
806
f5ab79cb980f11d1
google.com
direct
pub-5781531207509232
f08c47fec0942fa0
Prima games advertising reaches 1.78M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, France. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Prima games will allow you to reach consumers in industries or verticals such as .

They are headquartered at Roseville, CA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Prima games inventory partners include: rubiconproject.com, appnexus.com, emxdgt.com, spotxchange.com, openx.com, indexexchange.com, freewheel.tv, google.com, advertising.com, lkqd.com, lkqd.net, districtm.io, contextweb.com, spotx.tv, sovrn.com, smartadserver.com, smaato.com, pubmatic.com, mobfox.com, cpmstar.com, lijit.com, aolcloud.net, aol.com, aerserv.com, adtech.com, adform.com, richaudience.com, beachfront.com, yahoo.com, sonobi.com, ssp.ynxs.io, yieldnexus.com, lockerdome.com, advangelists.com, amxrtb.com, video.unrulymedia.com, tremorhub.com, telaria.com, rhythmone.com, gumgum.com, distroscale.com, smartclip.net, improvedigital.com, justpremium.com, inmobi.com, vidoomy.com, springserve.com, admanmedia.com, 33across.com, consumable.com, conversantmedia.com, connectad.io, coxmt.com, synacor.com, aps.amazon.com, outbrain.com, revcontent.com, criteo.com, bidtellect.com, bizzclick.com, infolinks.com, sharethrough.com, onetag.com, loopme.com, themediagrid.com, adyoulike.com, apester.com, ad-generation.jp, triplelift.com, yieldmo.com, 1rx.io, chocolateplatform.com, vdopia.com, media.net, mantisadnetwork.com, proper.io, venatus_adstxt_23_07.txt, teads.tv, facebook.com, 152media.com, undertone.com, yldbt.com, nextmillennium.io, didna.io, vidazoo.com, axonix.com, pubnative.net, xad.com, startapp.com, pokkt.com, mobilefuse.com, gammassp.com, engagebdr.com, blis.com, bidmachine.io, adcolony.com, e-planning.net, lemmatechnologies.com, sekindo.com, kargo.com, nobid.io, admixer.net, webeyemob.com, adingo.jp.

Prima games works with Advertising technology companies such as DoubleVerify, Google Adsense, Flashtalking, DoubleClick.Net, Accuen, eXelate, Undertone, Neustar AdAdvisor, Evidon, PointRoll, BlueKai, Integral Ad Science, Exponential, AppNexus, Turn, Tribal Fusion, Aggregate Knowledge, Facebook Exchange FBX, The Trade Desk, RealVu, Twitter Ads, Rocket Fuel, Tapad, Mediaplex, Google Publisher Tag, MyBuys, Brandscreen, Connexity, Videology, Simpli.fi, Adap.TV, Yahoo Small Business, Prebid, Rubicon Project, ADTECH, Advertising.com, StickyAds TV, Index Exchange, CPMStar, DemDex, Walmart, Burst Media, Proper Media, Yahoo Ad Sync, SpotXchange, ContextWeb, Adify, Sonobi, IponWeb BidSwitch, RhythmOne, BrightRoll, MLN Advertising, Pubmatic, Media.net, GumGum, DynAdmic, BlueKai DMP, DistrictM, Adobe Audience Manager Sync, SiteScout, Sonobi Direct, Sovrn Direct, Amazon Direct, ContextWeb Direct, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Google Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Adform Reseller, RubiconProject Direct, Beachfront Reseller, SpotXChange Reseller, PubMatic Reseller, BrightRoll Reseller, FreeWheel Reseller, Switch Reseller, RhythmOne Direct, Tremor Video Reseller, OpenX Direct, Improve Digital Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, Videology Group Reseller, Sekindo Direct, AppNexus Direct, AOL Reseller, Google Adsense Asynchronous, Taboola, IndexExchange Direct, Google Inteactive Media Ads, GetIntent, Adhigh, AdGear, PubMatic Direct, SpringServe Direct, Beachfront Direct, AcuityAds, Beeswax, SpringServe, Vidible, Innovid, Amazon Ad System, Amazon Associates, Google AdSense Integrator, adtelligent, Openads/OpenX, Drawbridge, TripleLift, DistrictM Reseller, YieldBot Reseller, Comet Cox Media Reseller, GumGum Reseller, ORC International Direct, Tremor Video Direct, ShareThrough Direct, IndexExchange Reseller, GumGum Direct, SmartAdServer Direct, MicroAd, BannerFlow, Media Innovation Group, Improve Digital, Smart Adserver, Avocet, Primis Direct, Smartclip Reseller, Rock You Reseller, Vuble Direct, Vuble Reseller, DoubleClick Bid Manager, EMX, Jetpack Digital, Criteo, AppNexus Segment Pixel, StackAdapt, Yieldmo, JW Player Tracking, Celtra, Magnetic, Facebook Reseller, Chocolate Reseller, ORC International Reseller, Converstand Media Direct, Media.net Direct, Teads Direct, bRealtime, MaxPoint Interactive, Adelphic, RUN Ads, eyeReturn, Mobile Ad Trading, BidSwitch, So-net Media, Freebit Admind, Cinarra, AdTheorent, Blis, Facebook Custom Audiences, Admixer, Clickagy, Proclivity, Appier, AdTech Studio, RadiumOne, Technorati Media, BidTheatre, Adition, Widespace, ClickCertain, 33 Across Direct, Lockerdome Direct, Revcontent Direct, Aniview Reseller, Bidtellect Reseller, Lijit Reseller, LoopMe Reseller, my6sense Reseller, Sonobi Reseller, Sovrn Reseller, Synacor Reseller, Telaria Reseller, Yieldmo Reseller, Next Millenium Direct, Undertone Direct, Yieldmo Direct, Outbrain Direct, Triple Lift Direct, SpotXChange Direct, Telaria Direct, Chocolate Direct, Improve Digital Direct, The MediaGrid Direct, ad.plus Reseller, AdYouLike Reseller, Triple Lift Reseller, Adform Direct, AdMan Direct, AdYouLike Direct, FreeWheel Direct, Kargo Direct, LKQD Direct, LoopMe Direct, Rich Audience Direct, Smaato Direct, Vidazoo Direct, vidoomy Direct, Yahoo Direct, 33 Across Reseller, AdMan Reseller, ucfunnel Reseller, Gamma SSP Reseller, Outbrain Reseller, ShareThrough Reseller, Smaato Reseller, Yahoo Reseller, Amazon Transparent Ad Marketplace, Kargo, 4INFO, IAB Tech Lab, Infolinks Direct, OneTag Reseller, Connectad Direct, Consumable Direct, Criteo Direct, Smartclip Direct, AerServ Reseller, Mobfox Reseller, Revcontent Reseller, DistroScale Direct, E-Planning Reseller, Consent Management Platform API v 2.0, JustPremium, Teads, Omnitag, LinkedIn Ads, AdInPlay, OneTag Direct, 152 Media Direct, fluct Direct, Admixer Reseller, Converstand Media Reseller, Teads Reseller, Undertone Reseller, Header Tag by Index Exchange, Adyoulike, comScore Activation, Criteo Reseller, RTK Reseller, Audigent, RTK, Bidtellect, Outbrain, Protected Media, Consumable, FLoC, adtelligent Direct, E-Planning Direct, Nativo Direct, RTB House Direct, SmartyAds Reseller, Aniview Direct, Cedato Direct, SmartyAds Direct, Tappx Direct, Viralize Direct, GroundTruth Reseller, Media.net Reseller, Between Digital Reseller, Motionspots Reseller, The MediaGrid Reseller, Yieldlab Direct, Nativo, Narrative, Sharethrough, OnAudience, Conversant, PHP Ads, Google Adsense for Search, SkimLinks, MGID Reseller, MGID Direct, Amazon Reseller, CafeMedia, AdThrive, DeepIntent Direct, Mars Media Group Direct, TrustX Direct, Mars Media Group Reseller, vidoomy Reseller, fluct Reseller, Stroeer Reseller.