About

Primer Magazine is not your typical men’s magazine. We dig deep into issues guys in their 20′s face like career success and personal wellness. We strive for content that is not featured anywhere else. As men we are no longer interested in articles like “The 10 Best Spring Break Hot Spots” but are not ready for “Breakdown: 10 Spots to Escape Your Mid-Life Crisis.” At Primer, we search for new ways of bettering ourselves, as well as returning to the ideas of manhood that may have skipped our generation.

As a departure from the status quo of typical men’s journalism, we are shredding the portrait Maxim and GQ paint of us. We’re over week-long binge drinking and the post-pubescent hunt for random hookups. We want to stay in shape and dress well but don’t relate to the idea of wanting or needing a $2,500 suit.

It would be nice if we all had successful older brothers who were happily married, the life of every party, and made VP by 35. They could offer incalculable career advice, financial and investing tips, and key points to keeping your knockout girlfriend. While we all can’t be that lucky, Primer may be the next best thing. With writers contributing from all walks of life, we can learn from their experiences as if they were our own and apply them moving forward.

As a young man leaving college, one must be ready to take on the world. Armed with an education, a sense of self, and toting a diploma, the world quickly reminds you – there’s more to living as an adult than is covered in ‘Comparative Politics’ and ‘A History of the Renaissance.’

Young men rejoice, you no longer need to stumble into the gate of adulthood.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Primer | Men's Magazine | Lifestyle of the Millennial Man
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Dating, Food & Beverage, Health & Beauty, Travel & Leisure
Site Traffic
  • 123826 Global Rank
  • 47562
    United States
  • 700 K Estimated Visits
Traffic Sources
  • Search
    47.32%
  • Direct
    44.42%
  • Social
    5.69%
  • Referrals
    1.56%
  • Mail
    0.94%
  • Display
    0.06%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 39,255
261
United States Rank 9,359
1,264
United States Page Views 72.4%
7.1%
Top Countries
Top Search Keywords
  • University of Western Ontario
Ad Intelligence
  • Native
    0.07%
  • Standard
    99.42%
  • Direct
    0.51%
Ads Seen Recently
5,715
Longest Running Ad
Primer
Device
Desktop
Dimensions
other
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Device
Mobile
Dimensions
other
Primer
Device
Mobile
Dimensions
300x250
Primer
Device
Mobile
Dimensions
other
Primer
Device
Mobile
Dimensions
300x250
Primer
Device
Desktop
Dimensions
300x600
Primer
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
cafemedia.com
direct
56fe695f3d09456e45299799
ecc1a0488da6f87f
yahoo.com
direct
58671
yahoo.com
direct
58409
deepintent.com
direct
1221
yieldmo.com
direct
2529157218733858832
conversantmedia.com
direct
100174
03113cd04947736d
indexexchange.com
direct
192693
50b1c356f2c5c8fc
advertising.com
reseller
28650
e1a5b5b6e3255540
rubiconproject.com
reseller
22412
0bfd66d529a55807
kargo.com
direct
8482
chocolateplatform.com
direct
14360
Primer advertising reaches 700k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on Primer will allow you to reach consumers in industries or verticals such as Travel & Leisure, Food & Beverage, Dating, Health & Beauty, Clothing & Fashion, Automotive.

They have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Primer inventory partners include: cafemedia.com, yahoo.com, deepintent.com, yieldmo.com, conversantmedia.com, indexexchange.com, advertising.com, rubiconproject.com, kargo.com, chocolateplatform.com, vdopia.com, video.unrulymedia.com, rhythmone.com, sharethrough.com, lijit.com, districtm.io, tremorhub.com, telaria.com, spotx.tv, spotxchange.com, triplelift.com, sonobi.com, adtech.com, pubmatic.com, openx.com, themediagrid.com, lkqd.net, freewheel.tv, oathprebid.com, teads.tv, media.net, appnexus.com, undertone.com, sovrn.com, google.com, aps.amazon.com, improvedigital.com, sekindo.com, gumgum.com.

Primer works with Advertising technology companies such as Videology, Brandscreen, X Plus One, SiteScout, Simpli.fi, Integral Ad Science, LucidMedia, Chango, Rocket Fuel, Evidon, Turn, DoubleClick.Net, BlueKai, AppNexus, Federated Media Publishing, VigLink, Google Ad Partner Services, Google Adsense, RadiumOne, Google Publisher Tag, Rubicon Project, Aggregate Knowledge, MyBuys, Index Exchange, Pubmatic, Connexity, Yahoo Small Business, DoubleVerify, SkimLinks, Q1Media, ContextWeb, AudienceScience, 161Media, Atlas, Criteo, Openads/OpenX, Mediaplex, Adconion, AppNexus Segment Pixel, SpotXchange, YieldBot, Improve Digital, Flashtalking, Spongecell, bRealtime, Magnetic, DoubleClick Bid Manager, BlueKai DMP, BrightRoll, LiveRail, Twitter Ads, Neustar AdAdvisor, Crosswise, Dstillery, Jumptap, AOL-Time Warner Online Advertising, DemDex, Adap.TV, Drawbridge, RealVu, Experian, AdZerk, Conversant, AdGear, Facebook Custom Audiences, AdRoll, Undertone, Prebid, AdThrive, Jivox, Adomik, Burst Media, Sonobi, Media Innovation Group, RhythmOne, Research Now, Eyeota, Adobe Audience Manager Sync, GumGum, Yahoo Ad Sync, Admedo, StackAdapt, CogoCast, AdMeta, Switch Ads, Geniee, Beeswax, BDEX, Media.net, adingo, Narrative, Smartclip, Specific Media, Adhigh, GetIntent, Semasio, RUN Ads, AdMatrix, The Trade Desk, Google AdSense Custom Search Ads, Advertising.com, IponWeb BidSwitch, Avocet, Tribal Fusion, Tapad, eXelate, TripleLift, Ads.txt, Google Direct, Google Reseller, AOL Direct, Sovrn Direct, Lijit Direct, IndexExchange Direct, OpenX Direct, Sonobi Direct, AppNexus Direct, GumGum Direct, DistrictM Direct, AppNexus Reseller, ContextWeb Direct, ORC International Direct, FreeWheel Direct, SpotXChange Reseller, AOL Reseller, LKQD Reseller, SmartAdServer Reseller, PubMatic Reseller, Fyber Reseller, Tremor Video Reseller, IndexExchange Reseller, OpenX Reseller, Comet Cox Media Direct, Smaato Direct, Triple Lift Direct, BidTheatre, Criteo Publisher Marketplace, Yield Manager, Walmart, Infolinks, VINDICO, Amazon Ad System, Amazon Associates, FreeWheel Reseller, Adform Reseller, Improve Digital Reseller, RubiconProject Direct, DistrictM Reseller, Adform, eyeReturn, Proclivity, ClickCertain, Google AdSense Integrator, Taboola, AcuityAds, PubMatic Direct, Beachfront Direct, 33 Across Direct, RhythmOne Direct, Teads Direct, RubiconProject Reseller, Beachfront Reseller, ContextWeb Reseller, 33 Across Reseller, Admixer, StickyAds TV, AdTheorent, Primis Direct, Amazon Direct, Media.net Direct, Undertone Direct, AdStanding, Marketing Sciences B2C, Yieldmo Direct, Chocolate Direct, DistrictM, Datonics, Mantis, EMX, Bidtellect, Eye View Digital, Header Tag by Index Exchange, Outbrain, Adelphic, MaxPoint Interactive, PLAYGROUND XYZ, Yahoo Direct, The MediaGrid Direct, Telaria Reseller, JustPremium, DynAdmic, Blis, Teads, BidSwitch, ZypMedia, Loopme, Mobile Ad Trading, Telaria Direct, Tremor Video Direct, Adition, Technorati Media, Consumable Direct, SpotXChange Direct, Kargo Direct, Advangelists, SpringServe Direct, Amazon Native Shopping Ads, Sekindo Direct, ShareThrough Direct, Google Inteactive Media Ads, OnAudience, RhythmOne Reseller, Amazon Transparent Ad Marketplace, Converstand Media Direct, DeepIntent Direct, comScore Activation, SmartAdServer Direct, Criteo Direct, TrustX Direct, Nativo Direct, Yahoo Reseller, CafeMedia, GumGum Reseller, Smaato Reseller, The MediaGrid Reseller.