Primer Magazine is not your typical men’s magazine. We dig deep into issues guys in their 20′s face like career success and personal wellness. We strive for content that is not featured anywhere else. As men we are no longer interested in articles like “The 10 Best Spring Break Hot Spots” but are not ready for “Breakdown: 10 Spots to Escape Your Mid-Life Crisis.” At Primer, we search for new ways of bettering ourselves, as well as returning to the ideas of manhood that may have skipped our generation.

As a departure from the status quo of typical men’s journalism, we are shredding the portrait Maxim and GQ paint of us. We’re over week-long binge drinking and the post-pubescent hunt for random hookups. We want to stay in shape and dress well but don’t relate to the idea of wanting or needing a $2,500 suit.

It would be nice if we all had successful older brothers who were happily married, the life of every party, and made VP by 35. They could offer incalculable career advice, financial and investing tips, and key points to keeping your knockout girlfriend. While we all can’t be that lucky, Primer may be the next best thing. With writers contributing from all walks of life, we can learn from their experiences as if they were our own and apply them moving forward.

As a young man leaving college, one must be ready to take on the world. Armed with an education, a sense of self, and toting a diploma, the world quickly reminds you – there’s more to living as an adult than is covered in ‘Comparative Politics’ and ‘A History of the Renaissance.’

Young men rejoice, you no longer need to stumble into the gate of adulthood.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Primer | Men's Magazine | Lifestyle of the Millennial Man
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Dating, Food & Beverage, Health & Beauty, Travel & Leisure
  • Owned / Operated Properties
    primermagazine.com
Site Traffic
  • 89898 Global Rank
  • 26644
    United States
  • 1.17M Estimated Visits
Traffic Sources
  • Search
    44.09%
  • Direct
    34.48%
  • Social
    15.94%
  • Mail
    2.76%
  • Referrals
    2.67%
  • Display
    0.05%
Geography Breakdown
  • United States
    61.88%
  • Canada
    5.38%
  • United Kingdom
    5.00%
  • Australia
    2.24%
  • India
    1.88%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • India
  • Australia
Email / Social Data
  • 21k
    Facebook fans
  • 17k
    Twitter followers
Desktop Display
  • 179k display total monthly uniques
  • 388k display total monthly impressions
Mobile Display
  • 305k mobile total monthly uniques
  • 532k mobile monthly overall impressions
61%
iOS
39%
Android
79%
Phone
21%
Tablet
Audience Demographics
71% male
29% female
Age
18
15%
18-24
20%
25-34
30%
35-44
20%
45-54
10%
55-64
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
15%
$150k+
5%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
May 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Primer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 27, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Primer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Primer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Primer advertising reaches 1.17M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Primer will allow you to reach consumers in industries or verticals such as Food & Beverage, Automotive, Health & Beauty, Dating, Travel & Leisure, Clothing & Fashion.

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Primer inventory partners include: google.com.