PRIMP-Advertising-Reviews-Pricing

About us: Pretty in my Pocket is a mobile beauty shopping tool. We are based in Atlanta, GA. PRIMP provides a solution for customer frustration and purchase abandonment while allowing brands and retailers to retarget consumers based on purchase analytics and product discovery behavior. We do a few things differently: 1. PRIMP is a refuge from the illusion of perfection as it's depicted in advertising. No, you are not going to look like a super model if you buy this lipstick. Of course, we as consumers, are "not buying" that message any more.
2. PRIMP, along with existing members and beauty experts, cut through the clutter and facilitate an authentic community to reference for help as it relates to what to buy.
3. We do not show ads that distract from the user experience. Instead, we enable the brands to connect with our community by providing a tip, a perk, a how-to video - anything that enhances the shopping experience, instead of interrupting it.

The founder of PRIMP worked in advertising for several years before starting PRIMP. The ethos of PRIMP is to enable a pipeline between the consumer and the brand that's diametrically opposed to the existing ad model. Today, ads are unwelcome nuisances to our digital shopping, watching, reading engagement. However, there's got to be a way to pay for "free" tools, content, programming, etc. in a way that is welcomed and helpful.

Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Perks
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPA
  • Mobile App Publisher, Other
  • Headline:
    Pretty in my pocket
  • Key Differentiator
    Connect branded, user generated and expert content with specific product UPC codes and single use mobile coupon codes that integrate directly with the point of sale.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Caroline Van Sickle
Greater Atlanta Area
Founder & CEO, Pretty in My Pocket, Inc., The PRIMP Network
Site Traffic
  • 12593172 Global Rank
  • 2453567
    United States
  • 671 Estimated Visits
Traffic Sources
  • Search
    54.13%
  • Referrals
    23.68%
  • Direct
    17.13%
  • Social
    5.06%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    100.00%
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Network Data
Reviews
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PRIMP, they have a Rate Card Cost and Pricing Models of CPA with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Other.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PRIMP, they have a Rate Card Cost and Pricing Models of CPA with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Other.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on PRIMP, they have a Rate Card Cost and Pricing Models of CPA with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Other.
Files
Creatives
PRIMP advertising reaches 671 visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on PRIMP will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus.