93185.15677 websnapshot

About us: Pretty in my Pocket is a mobile beauty shopping tool. We are based in Atlanta, GA. PRIMP provides a solution for customer frustration and purchase abandonment while allowing brands and retailers to retarget consumers based on purchase analytics and product discovery behavior. We do a few things differently: 1. PRIMP is a refuge from the illusion of perfection as it's depicted in advertising. No, you are not going to look like a super model if you buy this lipstick. Of course, we as consumers, are "not buying" that message any more.
2. PRIMP, along with existing members and beauty experts, cut through the clutter and facilitate an authentic community to reference for help as it relates to what to buy.
3. We do not show ads that distract from the user experience. Instead, we enable the brands to connect with our community by providing a tip, a perk, a how-to video - anything that enhances the shopping experience, instead of interrupting it.

The founder of PRIMP worked in advertising for several years before starting PRIMP. The ethos of PRIMP is to enable a pipeline between the consumer and the brand that's diametrically opposed to the existing ad model. Today, ads are unwelcome nuisances to our digital shopping, watching, reading engagement. However, there's got to be a way to pay for "free" tools, content, programming, etc. in a way that is welcomed and helpful.

Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Perks
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPA
  • Mobile App Publisher, Other
  • Headline:
    Pretty in my pocket
  • Key Differentiator
    Connect branded, user generated and expert content with specific product UPC codes and single use mobile coupon codes that integrate directly with the point of sale.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Caroline Van Sickle
Greater Atlanta Area
Founder & CEO, Pretty in My Pocket, Inc., The PRIMP Network
Site Traffic
  • 17494666 Global Rank
  • 704122
    Australia
  • 157 Estimated Visits
Traffic Sources
  • Direct
    52.35%
  • Social
    47.65%
  • Mail
    0.00%
  • Search
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Australia
    52.35%
  • United States
    47.65%
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