Rakuten.com is a global e-commerce site that connects buyers and sellers in a dynamic marketplace, offering over 20 million products in 24 categories and includes a network of over 5,500 small and large business shop owners.

Rakuten.com was founded as Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Its 150 employees are headquartered in Aliso Viejo, California.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Mobile Video, Social, Email
  • CPM, Flat Rate
  • Mobile App Publisher, Web Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Retail
  • Key Differentiator
    Rakuten.com is a marketplace with a mission to deliver an outstanding shopping experience and offer a broad selection of products to discover and purchase. We empower retailers to build individual relationships and go the extra mile for their customers. We are located in California, USA and are a division of Rakuten Inc. (4755: TOKYO), one of the world's leading Internet service companies.
  • Owned / Operated Properties
    rakuten.com, Buy.com, dc-storm.com, netcomp.com, computerstore.com
  • Data Partners
    1st Party Data, LiveRamp
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Dave Carlile
Director, Media Sales & Strategic Partnerships
David Pourjahan
Director of Strategic Sales and Partnerships
David Pourjahan
Director of Strategic Sales and Partnerships at Rakuten.com
Site Traffic
  • 5977 Global Rank
  • 2774
    United States
  • 12.8M Estimated Visits
Traffic Sources
  • Search
    49.66%
  • Direct
    27.04%
  • Referrals
    10.51%
  • Display
    4.77%
  • Social
    4.66%
  • Mail
    3.36%
Geography Breakdown
  • United States
    36.46%
  • Taiwan
    14.43%
  • Japan
    9.72%
  • China
    4.60%
  • Hong Kong
    2.74%
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Network Data
Reviews
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rakuten.com, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Taiwan, Japan, China, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rakuten.com, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Taiwan, Japan, China, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Rakuten.com, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Taiwan, Japan, China, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Rakuten.com advertising reaches 12.8M visitors across desktop and mobile web, in countries such as United States, Taiwan, Japan, China, Hong Kong. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Rakuten.com will allow you to reach consumers in industries or verticals such as eCommerce, Retail.

They are headquartered at San Mateo, CA, and have 26 advertising & marketing contacts listed on Thalamus.