About

Rf (Rangefinder) is the premier magazine for international wedding and portrait photographers, as well as the official publication of the annual WPPI Conference + Expo. Published 11 times a year, Rf features creative and innovative work in wedding, boudoir, maternity, newborn, high school senior and school sports portraiture, as well as in-depth information on business, marketing and emerging technology. Rangefinder prides itself on being a magazine for photographers by photographers, with a large percentage of articles written by WPPI speakers and past 30 Rising Stars of Wedding Photography honorees – an annual feature that recognizes top emerging talent based on industry nominations worldwide.

Rangefinder has enjoyed more than 60 years of uninterrupted publishing, with a total distribution of 103,000 (print: 41,000; digital: 62,000). The magazine has been consistently honored by the Western Publishing Association for its editorial excellence. Our expert writers provide detailed and accurate imaging news, photographer profiles and photography gear reviews. Rangefinder is the number one photography news source and industry magazine for professional wedding and portrait photographers.

Capabilities
  • Desktop Display
    • Brand Integrations
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    • Sponsored Posts
      Yes No
    • Native Ads
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    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
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    • Rich Media (Expandable & Non-Expandable)
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  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
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    • Tablet Traffic
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    • Native & Custom Mobile Executions
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    • Requires SDK Integration
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  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    The Latest News for Professional Wedding & Portrait Photographers
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Education, Financial Services, Sports
  • Key Differentiator
    65 YEARS OF PUBLISHING FOR THE PHOTO INDUSTRY Rangefinder is a 65-year-old professional photography magazine that has stood the test of time. As the leader in wedding and portrait photography, we deliver monthly print (and daily online) themes that include proposal and engagement shooting trends, destination wedding tips, posing tutorials, high school senior photography techniques, boudoir, glamour, fashion & beauty, post-production workflow timelines, tech innovations and much more. Not only are our articles written by photographers for photographers, every issue features the beautifully-designed galleries of our contests’ winners, and we excel in delivering in-depth how-to’s, tips & tricks and detailed step-by-steps. Whether you are just starting out or have been in the business for years, we are your go-to. OFFICIAL MAGAZINE OF WPPI As the “Official magazine of Wedding and Portrait Photographers International” (WPPI), Rangefinder reflects the superior-quality education and insight that is offered up each year at WPPI by photo leaders in the wedding and portrait industry. We deliver it all to you monthly in our print issues and digital editions, and daily at our website. We regularly feature guest writers who are more than happy to share their insights—both creative and brand-building—and help you grow your business, develop your techniques more fully and streamline your client pricing and packaging. We’ve got tax and money tips, posing techniques, travel shortcuts, self-promotion ideas and much, much more from the very people who excel in the industry. Rangefinder is the premiere source of wedding and portrait photography news and information, direct from the industry leaders.
Site Traffic
  • 523456 Global Rank
  • 119959
    United States
  • 146 K Estimated Visits
Traffic Sources
  • Direct
    43.06%
  • Search
    31.38%
  • Mail
    15.89%
  • Referrals
    4.63%
  • Social
    3.57%
  • Display
    1.47%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 167,810
12,451
United States Rank 61,841
16,042
United States Page Views 27.6%
56.8%
Top Countries
Top Search Keywords
  • Firms
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Rangefinder
Device
Desktop
Dimensions
other
Rangefinder advertising reaches 146k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Rangefinder will allow you to reach consumers in industries or verticals such as Financial Services, Education, Sports, Clothing & Fashion.

They are headquartered at Los Angeles, CA, United States, and have 13 advertising & marketing contacts listed on Kochava.

Rangefinder works with Advertising technology companies such as Google Adsense, Atlas, PointRoll, DoubleClick.Net, Bizo, Evidon, Google Publisher Tag, Twitter Ads, Facebook Exchange FBX, AppNexus, AdRoll, Openads/OpenX, Yahoo Small Business, SiteScout, AppNexus Segment Pixel, IponWeb BidSwitch, AudienceScience, Rocket Fuel, Facebook Custom Audiences, DoubleClick Bid Manager, The Trade Desk, Spongecell, Yield Manager, DoubleVerify, Aggregate Knowledge, ShareASale, Mediaplex, SpotXchange, Advertising.com, Adap.TV, Jivox, Integral Ad Science, Specific Media, VINDICO, Media Innovation Group, Flashtalking, StickyAds TV, Index Exchange, Rubicon Project, BlueKai DMP, BlueKai, Adobe Audience Manager Sync, DemDex, Trueffect, Google AdSense Integrator, FLoC, Google Remarketing, Taboola.