About

Rare exists because a group of journalists set out to present news and editorial content in a way that is consistent with the values of real people. We value truthfulness and independence — a plainspoken approach to delivering the news of the day.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Mobile Display, Social, Desktop Video, Email
  • CPM
  • Web Publisher
  • Headline:
    Web Publisher: America's News Feed
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics
  • Key Differentiator
    Rare is one of the fastest-growing sites in the United States. Boasting 40 million monthly visits and dubbed “America’s News Feed,” Rare leverages social media to cover national news, politics, culture, and more, driving conversation by delivering the buzzworthy content Americans like to share.
Site Traffic
  • 195515 Global Rank
  • 46120
    United States
  • 931 K Estimated Visits
Traffic Sources
  • Search
    78.99%
  • Direct
    7.41%
  • Social
    7.21%
  • Referrals
    5.40%
  • Mail
    0.99%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 62,833
2,729
United States Rank 14,833
161
United States Page Views 82.1%
7.4%
Top Countries
Top Search Keywords
  • Auto Racing
  • Fan Merchandise
Ad Intelligence
  • Native
    54.68%
  • Standard
    45.23%
  • Direct
    0.09%
Ads Seen Recently
9,098
Longest Running Ad
Rare.us
Device
Desktop
Dimensions
other
Rare.us
Device
Mobile
Dimensions
320x50
Rare.us
Device
Mobile
Dimensions
300x250
Rare.us
Device
Mobile
Dimensions
300x250
Rare.us
Device
Mobile
Dimensions
300x250
Rare.us
Device
Mobile
Dimensions
300x250
Rare.us
Device
Mobile
Dimensions
other
Rare.us
Device
Desktop
Dimensions
other
Rare.us
Device
Mobile
Dimensions
other
Rare.us
Device
Mobile
Dimensions
other
Rare.us
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
video.unrulymedia.com
reseller
4116102010
rhythmone.com
reseller
4116102010
a670c89d4a324e47
pubmatic.com
direct
157192
5d62403b186f2ace
rubiconproject.com
direct
18286
0bfd66d529a55807
openx.com
direct
539014229
6a698e2ec38604c6
indexexchange.com
direct
185066
50b1c356f2c5c8fc
video.unrulymedia.com
direct
2099793420
rhythmone.com
direct
2099793420
a670c89d4a324e47
lijit.com
direct
331077-eb
fafdf38b16bf6b2b
rubiconproject.com
reseller
17960
0bfd66d529a55807
pubmatic.com
reseller
137711
5d62403b186f2ace
Rare.us advertising reaches 931k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Germany, Australia, Philippines. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video, Email Advertising on Rare.us will allow you to reach consumers in industries or verticals such as Government & Politics.

They are headquartered at Washington, DC, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Rare.us inventory partners include: video.unrulymedia.com, rhythmone.com, pubmatic.com, rubiconproject.com, openx.com, indexexchange.com, lijit.com, sovrn.com, appnexus.com, amxrtb.com, tremorhub.com, distroscale.com, sonobi.com, smartadserver.com, aol.com, google.com, adtech.com, emxdgt.com, districtm.io, hashtag-labs.com, coxmt.com, synacor.com, 33across.com, contextweb.com, bidtellect.com, gumgum.com, taboola.com, beachfront.com, springserve.com, undertone.com, yldbt.com, aps.amazon.com, aolcloud.net, advertising.com, liqwid.com, nextmillennium.io, teads.tv, telaria.com, consumable.com, spotxchange.com, spotx.tv, lkqd.net, behave.com, freewheel.tv, facebook.com, amazon-adsystem.com, adform.com, improvedigital.com, conversantmedia.com, chocolateplatform.com, sharethrough.com, yieldmo.com, vdopia.com.

Rare.us works with Advertising technology companies such as SiteScout, Google Remarketing, PointRoll, Chango, Outbrain, Advertising.com, Atlas, DoubleVerify, BlueKai, Google Adsense, Google Publisher Tag, DoubleClick.Net, AdMeld, AudienceScience, AppNexus, Yield Manager, Yahoo Genome, Aggregate Knowledge, Turn, Simpli.fi, Videology, VigLink, eXelate, RadiumOne, Brilig, The Trade Desk, Neustar AdAdvisor, Pubmatic, Rocket Fuel, Tapad, AOL-Time Warner Online Advertising, DemDex, Zenovia, Bizo, Zedo, Drawbridge, Media Innovation Group, Brandscreen, adInterax, Adify, Yahoo Small Business, Evidon, Index Exchange, Dstillery, Rubicon Project, Criteo, IponWeb BidSwitch, Digilant, Openads/OpenX, AcuityAds, Eq Ads, MyBuys, Proclivity, Twitter Ads, Facebook Exchange FBX, Collective Media, AdGear, AppNexus Segment Pixel, AppNexus Ad Tag, Resonate Insights, Adap.TV, iCrossing, Accuen, Perfect Market, CPX Interactive, RealVu, Experian, Datonics, IntentIQ, Undertone, Upfront Digital Media, Google AdSense Custom Search Ads, eyeReturn, ContextWeb, Lanista Concepts, BlueKai DMP, Crosswise, Forensiq, Engage BDR, RhythmOne, Centro, BrightRoll, LiveRail, MyBuys MyAds, DoubleClick Bid Manager, GumGum, Ohana, Magnetic, Polymorph, AdPredictive, SpotXchange, Taboola, cXense, Flashtalking, Google Adsense Asynchronous, DistrictM, YieldBot, Prebid, Facebook Custom Audiences, Sonobi, BounceX, ADTECH, Synacor Reseller, DistrictM Reseller, 33 Across Reseller, Sovrn Direct, Nativo Reseller, Teads Reseller, Fyber Reseller, AOL Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Carambola Direct, OpenX Reseller, Lijit Direct, ContextWeb Reseller, AppNexus Reseller, Ads.txt, LKQD Reseller, Adform Reseller, Nativo Direct, RubiconProject Direct, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Sovrn Reseller, SpotXChange Direct, Tremor Video Reseller, OpenX Direct, Sonobi Reseller, YieldBot Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, AdYouLike Reseller, AppNexus Direct, AOL Reseller, Lijit Reseller, Sharethrough, Nativo, Comet Cox Media Direct, LiveIntent Direct, Taboola Direct, Taboola Reseller, DistrictM Direct, ShareThrough Direct, Teads Direct, Facebook Direct, Facebook Reseller, Improve Digital Reseller, Exponential Direct, LKQD Direct, IndexExchange Reseller, IndexExchange Direct, Amazon Direct, Tremor Video Direct, Adobe Audience Manager Sync, Amazon Ad System, JustPremium, Improve Digital, Research Now, Adform, Integral Ad Science, Google AdSense Integrator, Undertone Direct, DistroScale Direct, YieldBot Reseller, Comet Cox Media Reseller, Chocolate Reseller, PubMatic Direct, CogoCast, Eyeota, OneTag, Yieldmo Direct, ORC International Direct, SmartAdServer Direct, Sonobi Direct, GumGum Direct, Bidtellect Reseller, ORC International Reseller, Converstand Media Direct, Consumable Direct, Outbrain Direct, Beachfront Direct, Telaria Reseller, Next Millenium Direct, SpringServe Direct, RhythmOne Direct, ContextWeb Direct, Beeswax, Telaria Direct, Amazon Native Shopping Ads, Amazon Transparent Ad Marketplace, comScore Activation, The MediaGrid Direct, Taboola Sponsored Links, FreeWheel Direct, Media.net Reseller, Media.net Direct, Aniview Reseller, ShareThrough Reseller, Smaato Reseller, Triple Lift Reseller, Yahoo Reseller, Yieldmo Reseller, Kargo Direct, AdMan Reseller, OneTag Reseller, The MediaGrid Reseller, Teads, SkimLinks, 33 Across Direct, Aniview Direct, E-Planning Direct, Triple Lift Direct, Yahoo Direct, MaxPoint Interactive, OneTag Direct.