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RealVu, the industry leader in viewable impression technology, is a privately held company formed in 2002. RealVu is a fast growing business that was the first to bring the Viewable Impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions, the baseline measurement for advertising in all mediums.

The RealVu Viewable Impression platform, is the first to be accredited by the Media Rating Council (MRC) for the Viewable Impression in April of 2010. A Viewable Impression is measured when the ad content is loaded, rendered and 50% of the ad surface area is within the visible area of a viewer’s browser window web page for one continuous second.

Powered by the highly disruptive Content Rendering Control technology, RealVu’s proprietary architecture determines if and an ad space is viewable before delivering an ad is delivered, helping advertisers, publishers and programmatic platforms eliminate waste, prevent fraud, optimize inventory yield and performance.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Demand Side Platform
  • Headline:
    vRTB/DSP: Vieawable Programmatic Exchange
  • Key Differentiator
    With RealVu’s patented Pre-Bid CRC technology, advertisers can now buy RealVu certified in view ad impressions programmatically through the OpenX ad exchange, and publishers can benefit from getting the true value for in-view ad impressions with the first viewable only programmatic exchange.
  • Owned / Operated Properties
    realvu.com
Contacts
Site Traffic
  • 12327162 Global Rank
  • 1418595
    Brazil
  • 809 Estimated Visits
Traffic Sources
  • Search
    57.00%
  • Referrals
    36.43%
  • Direct
    6.57%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Brazil
    36.43%
  • China
    32.86%
  • Mexico
    24.14%
  • Bangladesh
    6.57%
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