94987.17943 websnapshot
2 Reductress Contacts
Publisher: Reductress » Women's News. Feminized.
Desktop Display, Mobile Display, Social, Desktop Video
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Reductress » Women's News. Feminized.
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment
  • Key Differentiator
    Reductress tells the stories of real women, written by real women, for other real women who like to read about women. The premier women’s news magazine is the creation of professional blogueurs Beth Newell and Sarah Pappalardo. Their groundbreaking idea was hatched one day while co-meditating on their life purpose in Sarah’s sparsely decorated SoHo loft. After several hours of silence they asked themselves, “Why isn’t there a web magazine that helps other women become the unique, irreverent individuals they are meant to be, and we already are?” And so, in searching for themselves, they found Reductress. These two powerful women were inspired to create a magazine that honors the great women’s media that came before it: media that empowered women with feminine ideas, feminine emotions, and feminine products. “We have a very specific idea of the Reductress woman,” says Newell. “She’s smart, sassy, and deep. Just like us.” Pappalardo agrees. “She’s an everyday woman but also incredibly unique. She follows fashion trends, yet forges her own path.” Pappalardo and Newell have been on the same page since they met while fighting over the last spot in a yoga class several years ago. Their irrepressible love for their gender and themselves has led them to their true calling – to found Reductress.
  • Owned / Operated Properties
Site Traffic
  • 62090 Global Rank
  • 16799
    United States
  • 1.62M Estimated Visits
Traffic Sources
  • Social
  • Direct
  • Search
  • Referrals
  • Display
  • Mail
Geography Breakdown
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
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Network Data
Country Breakdown
  • Australia
  • Canada
  • Israel
  • United States
  • United Kingdom
Email / Social Data
  • 85k
    Facebook fans
  • 60k
    Twitter followers
  • 5k
    Instagram followers
  • 1.6k
    Pinterest followers
Desktop Display
  • 111k display total monthly uniques
  • 270k display total monthly impressions
Mobile Display
  • 212k mobile total monthly uniques
  • 367k mobile monthly overall impressions
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