Publisher

A Targeted Approach As far as our advertisers are concerned, this means that they are guaranteed to reach a targeted market of people who have the greatest spending power. By focusing on D-H Council Tax banded houses, we believe we have pinpointed the most reliable indicator of wealth and disposable income. As well as offering a sophisticated and reliable distribution, we provide a sales service, which, although easy-going in nature, is also meticulous in its attention to detail. The members of the sales staff offer a wealth of experience spanning over 20 years and have forged long-lasting relationships with our clients, many of whom have been advertising since the inception of the magazine in 1992. We also have a professionally-trained photographer who has a keen eye for images that bring adverts to life, a journalist with over 40 years’ experience and a design service which is both creative and precise. Above all, we provide an unrivalled personal service. By discussing a client’s needs in depth, a bespoke marketing strategy is created. The ethos is based on ensuring that each individual advert is carefully designed to offer the client the best possible opportunity for significant response. We also believe that our readers have become deeply engaged with our magazine and, as a result, a strong relationship has developed. In short, our readers give us their commitment. The time spent reading is substantial, and the copies are read thoroughly. Copies tend to be read repeatedly and often passed on to friends and family. This relationship between the reader and our magazine clearly benefits advertisers. The strong and positive brand values of our magazine transfer onto the advertisements. Relevant advertising is valued by readers, and is consumed with interest. Readers screen advertisements in much the same way as they screen the editorial – looking for items that interest, intrigue, catch the eye, entertain and inform.