Regional-Media-Advertising-Reviews-Pricing

APN Australian Regional Media (APN ARM) is a division of APN News & Media, one of Australia's largest multimedia companies listed on the ASX. In addition to being the largest regional daily newspaper publisher in Queensland, APN News & Media is also the largest radio broadcaster, and Outdoor operator in Australasia, and the leading media company in New Zealand.

APN ARM is one of Australia's most diverse and successful media companies, publishing 12 daily newspapers more than 62 community newspapers and non-daily publications over 40 regional news websites.

This extensive portfolio of market-leading print and online assets plays the critical role of informing and entertaining over 1.8 million consumers living in high-growth boomtowns across regional Queensland and Northern New South Wales. The integration of newspapers and websites allows readers to access and engage with their favourite local newspaper brands in print or online.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Home | Regional Media
  • Key Differentiator
    Regional Media talks to people at the right time and place Regional Media works in "real time" so ads can be run at just the time when people are most ready to be influenced by the message. For example, a leisure centre can advertise on a Friday night when people are planning their weekend; a car dealership can target the 'drive time' to reach people in cars; a local retail outlet can advertise on Friday and Saturday mornings to promote weekend offers. Research shows that ads are far more effective when people are thinking about a related subject. Regional Media reaches out to customer While it's easy to skip the ads on TV and in newspapers, radio ads are harder to avoid. Research shows that people just don't avoid the ads like they do in other media. This means that radio is ideal for reaching out to new customers (the lifeblood of most businesses) - they will hear the ads regardless of whether they think they are in the market or not. Regional Media is a 'local friend' for listeners Listeners typically describe their favorite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them - to keep ahead of the competition. This is especially true for branded content (sponsorships and promotions). If a Regional Media announcer says that prizes are "thanks to our friends at ABC Motors", listeners will begin to feel a warmer relationship with that company. Radio is the most flexible medium Business conditions can change fast, and radio is well set to meet those changes. Production of commercials is quick and relatively low-cost, and this allows local advertisers to put out just the right message at the right time. This flexibility works particularly well for advertisers who's business changes fast with late deals, extended sales, reaction to news/weather with late deals, extended sales, reaction to news/weather. Radio builds long term brand dominance Naturally the listeners to Regional Media stations are local consumers. But more importantly they are also the right kind of local consumer. Regional Media listeners tend to be family oriented. This means they are more likely to have families and to spend more on shopping and home purchases. Regional Media reaches the right local audiences Small businesses can become much bigger business by using radio as their primary medium. Because radio messages are repeated more often and have lower levels of avoidance, by the time a listener is ready to make a purchase, the retailer's or businesses brand name and values are strongly established in their mind.
  • Owned / Operated Properties
    regionalmedia.info, regionaldailynews.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Fletcher M. Ford
President And Ceo
Site Traffic
  • 2237132 Global Rank
  • 556460
    United States
  • 32.6k Estimated Visits
Traffic Sources
  • Search
    57.19%
  • Social
    39.58%
  • Direct
    3.23%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    100.00%
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Reviews
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Regional Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Regional Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Regional Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Regional Media advertising reaches 32.6k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Regional Media will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus.