87936.10445 websnapshot
36 Roku Contacts
Roku
Streaming TV & Media Player
Desktop Display, Desktop Video, Mobile Display, Social, Email, Connected TV

Roku pioneered streaming for the TV, and we aspire to power every TV in the world. Roku has 15 million monthly active accounts which streamed nearly 7 billion hours on the Roku platform in the first half of 2017.

We developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is our proprietary operating system, the Roku OS, which we built from the ground up. We believe that all television will be streamed, and that all TVs and set-top-boxes will be powered by software-based operating systems that provide a dramatically better user experience than has existed historically for the TV.

We generate revenue from selling Roku® streaming players in retail, licensing to TV OEMs and service TV operators, and enabling content consumption, promotion, and advertising on the platform.

Roku employs top talent with advertising, billing, data, mobile, marketing, TV and software expertise.
The company is headquartered in Los Gatos, CA and was founded by Anthony Wood, inventor of the DVR. We have R&D offices in Silicon Valley, Austin and Cambridge, England; and media and advertising teams, and operations in New York, Los Angeles and Shanghai.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Connected TV
  • Desktop Display, Desktop Video, Mobile Display, Social, Email, Connected TV
  • CPM
  • Web Publisher
  • Headline:
    Streaming TV & Media Player
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Retail, Sports, Mobile App Installs
  • Key Differentiator
    Our advertising products enable advertisers to serve relevant ads to our users and measure return on investment. We serve advertisers across multiple industry verticals and in 2016, we worked with seven of the ten largest advertisers in the United States as ranked by Ad Age. • We offer the large format sight, sound and motion of traditional TV advertising and the relevance, interactivity and measurability of digital advertising—all within the context of what the user is watching. Our advertising capabilities offer many relevance and measurement advantages when compared to traditional TV advertising, because ads are delivered in real-time based on user insights. • Our platform offers advertisers access to the most engaged OTT audience, as measured by average hours streamed, and we believe it connects to the largest number of ad-supported TV streaming channels. Advertisers benefit because they can reach a large audience across a variety of video genres and audience attributes.
  • Owned / Operated Properties
    roku.com, rokulabs.com
  • Data Partners
    Acxiom, LiveRamp
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Freewheel, Liverail, Doubleclick
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Stephen Kay
Los Gatos, CA
Senior Vice President & General Counsel
Site Traffic
  • 2954 Global Rank
  • 577
    United States
  • 20.8M Estimated Visits
Traffic Sources
  • Direct
    40.51%
  • Search
    38.65%
  • Referrals
    12.96%
  • Mail
    5.19%
  • Social
    2.39%
  • Display
    0.29%
Geography Breakdown
  • United States
    84.12%
  • Canada
    3.19%
  • Mexico
    3.12%
  • United Kingdom
    1.69%
  • Puerto Rico
    0.53%
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Network Data
Email / Social Data
  • 584k
    Facebook fans
  • 89k
    Twitter followers
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
Files
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Creatives