94020.16943 websnapshot
4 Santa Barbara Independent Contacts
Santa Barbara Independent
Publisher: News | Living | Arts | Entertainment
Desktop Display, Mobile Display, Social

Since 1986, The Independent has been required reading for the South Coast's active & sophisticated population. The Independent reaches more than 135,000 readers in Santa Barbara County each Thursday with in-depth news reporting, the most extensive calendar of local events, and the best arts and entertainment coverage in the region.

Although we have had a website since 1998, it wasn't until April, 2007 that we began our community news, arts, and entertainment portal, independent.com. Providing a thorough and up to date site for all things Santa Barbara, independent.com immediately became the area's most visited community website. Santa Barbara has a daily news site, and a place for the community to connect.

In 2008 we were recognized as the Best Weekly Newspaper website in the United States, in a national contest sponsored by Editor & Publisher magazine. In the meantime, our online audience has grown to be the largest in Santa Barbara county, twice as large as our nearest news competitor. But don't take our word for it -- here's a link to current online traffic rating services.

Our newspaper also was singled out in 2008 as one of "10 That Do It Right," of newspapers leading in innovation and adaptation, in another Editor & Publisher recognition.

The Independent was created from the merger of the Santa Barbara News & Review, a weekly paper consisting of politics and commentary founded in 1973, and The Weekly, an arts and entertainment publication with extensive listings. The merger created a unique voice for independent writers, critics, and involved citizens, and Santa Barbara go-to community resource for what-to-do.

The Santa Barbara Independent is a true community newspaper with a market penetration higher than almost every other "alternative" weekly in the country. Our audited circulation of 40,000 copies exceeds the daily paper and any other publication in Santa Barbara County.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: News | Living | Arts | Entertainment
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Health & Beauty, Sports
  • Key Differentiator
    THE Local Daily News Source www.independent.com is Santa Barbara’s leading source for daily and breaking news. We are the most trafficked site in Santa Barbara County per Comscore, Quantcast and Alexa ratings. Statistics:* Consistent Traffic Month to Month… 350,000+ Visits per month 195,000+Absolute unique visitors 675,000+ Pageviews per month Get your business in front of thousands of area customers.
  • Owned / Operated Properties
    independent.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Sarah Sinclair
Advertising Director / General Advertising
Alex Melton
Advertising Designers
Site Traffic
  • 130368 Global Rank
  • 27493
    United States
  • 661k Estimated Visits
Traffic Sources
  • Search
    41.83%
  • Direct
    26.36%
  • Social
    18.88%
  • Referrals
    10.67%
  • Mail
    2.22%
  • Display
    0.03%
Geography Breakdown
  • United States
    88.50%
  • United Kingdom
    1.66%
  • Canada
    1.24%
  • France
    0.88%
  • Germany
    0.84%
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Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
Email / Social Data
  • 26.1k
    Facebook fans
  • 11.7k
    Twitter followers
Desktop Display
  • 96.1k display total monthly uniques
  • 322k display total monthly impressions
Mobile Display
  • 32.7k mobile total monthly uniques
  • 79.3k mobile monthly overall impressions
80%
iOS
20%
Android
22%
Phone
78%
Tablet
Audience Demographics
52% male
48% female
Age
18
10%
18-24
10%
25-34
20%
35-44
15%
45-54
20%
55-64
15%
65+
10%
Income
$0k-$50k
35%
$50k-$100k
30%
$100k-$150k
20%
$150k+
15%
Education
No College
20%
College
50%
Grad School
30%
Reviews
Files
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