Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Desktop Display, Social, Mobile Display, Email
  • CPM
  • Web Publisher
  • Headline:
    Local news, information, advertising
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Sports
  • Key Differentiator
    The Santa Ynez Valley News has become a community institution after serving its readers and advertisers for nearly 90 years. Our staff members remain dedicated to publishing the best possible community newspapers each week. Owner, editor and publisher Oscar "O.L." Powell introduced the Valley News to the Santa Ynez Valley on Dec. 11, 1925, although it wasn't the Valley's first newspaper. The Santa Ynez Argus, published by a Mr. King and a Mr. Merrill, was the Valley's first newspaper in 1895. Others also came and went, including the Santa Ynez Valley Sentinel and the Santa Ynez Valley Press. At first, the Valley News was printed on the Lompoc Record's press. With the help of Marcus Nielsen, the Feb. 19, 1926, issue was the first printed in Solvang. The Babcock drum cylinder press was six times faster than the previous "Diamond" model. In Nov. 1927, Walter L. Hanson and his wife, Mella, bought the Valley News. Hanson had owned newspapers in North Dakota, South Dakota and Minnesota, his home state, before coming to the Valley. Powell, the newspaper's first owner, was killed in Los Angeles by a streetcar in February 1943, two weeks after his 47th birthday. In an article published on Oct. 25, 1973, his widow Della M. Powell recalled the early days of the newspaper. Della Powell, 75 at the time, continued to ride motorcycles and fly aerobatic planes in Lancaster. The Hansons worked 16- to 18-hour days in production of the Valley News. Mella served as chief bookkeeper, Linotype operator and news writer. At the time, Solvang was said to be the smallest town in the country with a Model 14 Linotype. In early November 1945, the Hansons sold the newspaper to a pair of Army veterans returning home from the South Pacific theater. Richard Kintzel and Karl R. Jorgensen were both graduates of Santa Ynez Valley Union High School. The Hansons retired to their ranch "just north of town." Jorgensen had worked as an apprentice in the Valley News print shop as a youth. Kintzel, a Kansas native, had moved to the Valley in 1929. In 1958, Jorgensen bought Kintzel's share of the Valley News, and Kintzel went on to become Solvang's fourth postmaster in 1965. He served as postmaster until his retirement in 1977. He died in June 1982 at 67 years old. On Jan. 24, 1947, Kintzel and Jorgensen named King Merrill the newspaper's first news editor. Merrill served as editor for nearly 30 years, until his resignation in May 1974, and then returned in the early 1980s. With Merrill as editor, the Valley News won a number of honors, including a 1973 California Newspaper Publishers Association first place award for general excellence for weeklies under 3,500 circulation. Dana Merrill, King's son, said his father was a "born newspaper man." King's father, grandfather and great-grandfather were also in the newspaper business. King and wife Elenita, the daughter of Samuel de la Cuesta and one of the founding members of the Santa Barbara County Farm Bureau, met at a Solvang Veterans Memorial Hall dance in October 1945, while King was stationed with the 20th Armored Division at Camp Cooke, now Vandenberg Air Force Base. They married on Feb. 23, 1946, at Mission Santa Ines. Although King was a native of New Jersey, he became "interwoven" into the fabric of the Valley. When he wasn't working at the Valley News, King Merrill dedicated his time to the Salvation Army, the March of Dimes, the Solvang Business Association, the Ballard School District board of education, the Ballard Improvement and Protective Association, and the Solvang Theaterfest committee. He also founded King Merrill Associates, a public relations firm that produced Santa Ynez Valley travel brochures. King Merrill was Danish Days chairman in 1958, and he and Elenita were the parade grand marshals in 1983. King Merrill died at 76 years old on Sept. 7, 1998, in Clovis. Elenita Merrill died at 87 on April 16, 2011, in Paso Robles. On March 27, 1969, the Valley News moved from 1682 Copenhagen Drive, now the site of the Danish Mill Bakery, to its current home at 423 Second St., a former American Legion clubhouse. In April 1974, Jorgensen incorporated the Valley News with a group of local businessmen. Also that year, computerized typesetting equipment was introduced to the production room. A year later, Ken and Peg Johnson purchased the Valley News from the Valley News Corp. Peg Johnson assumed ownership of the Valley News in November 1981. She also took the title of editor and publisher. Johnson's travelogue "And the beat goes on..." chronicled her journeys around the globe as "a traveler and never a tourist." Her daughter, La Cinda Johnson, was publisher from 1997 to 1998, when she died. La Cinda joined the staff as sports editor in 1982 and served as general manager from 1987 to 1997. On Sept. 20, 1994, the newspaper began publishing the Santa Ynez Valley News Extra Edition on Tuesdays to supplement the Valley News on Thursdays. In July 2004, Peg Johnson sold Ynez Corp., parent company of the Santa Ynez Valley News and the Extra Edition, to Pulitzer Inc. The Santa Ynez Valley News website, www.syvnews.com, went online in January 2005. A year later, Lee Enterprises of Davenport, Iowa, completed its purchase of the Pulitzer chain, including the Valley News and the rest of Pulitzer Central Coast Newspapers.
Site Traffic
  • 1288673 Global Rank
  • 280174
    United States
  • 33.8 K Estimated Visits
Traffic Sources
  • Search
    72.15%
  • Social
    13.04%
  • Direct
    12.29%
  • Referrals
    2.51%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 425,917
26,063
United States Rank 98,850
37,074
United States Page Views 100.0%
0.6%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.syvnews.android
  • App Support: https://syvnews.com/
  • Genre: news_and_magazines
  • Bundle ID: com.syvnews.android
  • App Size: 9.35 M
  • Release Date: October 16th, 2018
  • Update Date: January 21st, 2020

Description:

Get the latest local news in Santa Ynez Valley, CA through the Santa Ynez Valley News app. This app provides continually updating local and breaking news, weather, sports and more from around Santa Ynez Valley.
Read and view the latest news, photo galleries, and video on local topics including politics, sports, entertainment, obituaries and more. Get local weather forecasts and current conditions.

Features:
•Share stories with your friends via social media, email or messaging
•Save stories to a favorites list for later review
•Receive notifications of breaking news
•Search the app for specific articles or topics
Easily access the very latest news from Santa Ynez Valley with this fast, easy-to-use mobile app built especially for your device.

AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
taboola.com
direct
1118965
c228e6794e811952
taboola.com
direct
1118963
c228e6794e811952
taboola.com
direct
1118961
c228e6794e811952
taboola.com
direct
1118959
c228e6794e811952
taboola.com
direct
1118955
c228e6794e811952
taboola.com
direct
1118952
c228e6794e811952
taboola.com
direct
1118951
c228e6794e811952
taboola.com
direct
1118949
c228e6794e811952
taboola.com
direct
1118947
c228e6794e811952
taboola.com
direct
1118946
c228e6794e811952
taboola.com
direct
1118944
c228e6794e811952
Santa Ynez Valley News advertising reaches 33.8k visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display, Social, Mobile, Email Advertising on Santa Ynez Valley News will allow you to reach consumers in industries or verticals such as Entertainment, Healthcare, Health & Beauty, Sports, Education, Gaming, Government & Politics, Food & Beverage.

They are headquartered at Solvang, CA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Santa Ynez Valley News inventory partners include: taboola.com, video.unrulymedia.com, improvedigital.com, emxdgt.com, advertising.com, beachfront.com, smartadserver.com, rubiconproject.com, openx.com, contextweb.com, indexexchange.com, appnexus.com, spotxchange.com, spotx.tv, adingo.jp, sovrn.com, lijit.com, amxrtb.com, mediago.io, ssp.ynxs.io, adiiix.com, aralego.com, ucfunnel.com, districtm.io, pubmatic.com, rhythmone.com, e-planning.net, google.com, yahoo.com, conversantmedia.com, gumgum.com, aps.amazon.com, 33across.com, insticator.com, undertone.com, onetag.com, synacor.com, lkqd.net, telaria.com, tremorhub.com, connatix.com, revcontent.com, nobid.io, ace, liveintent.com, aerserv.com, aol.com, advangelists.com, anyclip.com, coxmt.com, freewheel.tv, anyclip-media.com, springserve.com, sonobi.com, groundtruth.com, loopme.com, outbrain.com, bidtellect.com, triplelift.com, admanmedia.com, axonix.com, mediabong.com, across.com, 33, lkqd.com, adtech.com, infolinks.com, vindicosuite.com, brightcom.com, adyoulike.com, admixer.net, zedo.com, nativo.com, rockyou.net, smartyads.com, lbdp.us, onepath.ai, turf.digital, sabio.us, exponential.com, adform.com, bizzclick.com, fyber.com, pilotx.tv, quantcast.com, omnijay.com, criteo.com, trustx.org, ad-generation.jp, wowyow.com, tribalfusion.com, supply.colossusssp.com, media.net, mobileadtrading.com, somoaudience.com, aolcloud.net, t.brand-server.com, my6sense.com, vertamedia.com, streamrail.net, rtbhouse.com, criteo.net, ads.kiosked.com, kargo.com, facebook.com, yldbt.com, amazon-adsystem.com, smaato.com, netseer.com, subdomain=horoscopes.kingdigital.com, subdomain=puzzles.kingdigital.com, subdomain=games.santamariatimes.com, subdomain=games.azdailysun.com, subdomain=games.ravallirepublic.com, subdomain=games.siouxcityjournal.com, subdomain=games.herald-review.com, subdomain=games.magicvalley.com, subdomain=games.lompocrecord.com, subdomain=games.rapidcityjournal.com, subdomain=games.helenair.com, subdomain=games.wiscnews.com, subdomain=games.columbustelegram.com, subdomain=games.hanfordsentinel.com, subdomain=games.fremonttribune.com, subdomain=games.jg-tc.com, subdomain=games.billingsgazette.com, subdomain=games.chippewa.com, subdomain=games.wcfcourier.com, subdomain=games.napavalleyregister.com, subdomain=games.journaltimes.com, subdomain=games.cumberlink.com, subdomain=games.trib.com, subdomain=games.auburnpub.com, subdomain=games.poststar.com, subdomain=games.qctimes.com, subdomain=games.bismarcktribune.com, subdomain=games.nwitimes.com, subdomain=puzzles.tucson.com, subdomain=games.journalstar.com, subdomain=games.winonadailynews.com, subdomain=games.missoulian.com, subdomain=games.madison.com, subdomain=games.stltoday.com, subdomain=v5.comicskingdom.net, adtelligent.com, spotim.market, openweb.market, saambaa.com, chocolateplatform.com, vdopia.com, pubnative.net, xad.com, amazon.com, nativeads.com, yieldlab.net, sharethrough.com, consumable.com, bidfluence.com, trioninteractive.com, badiversitynetwork.com, tritondigital.com, teads.tv, c.amazon-adsystem.com, contact=inventory@lee.digital.

Santa Ynez Valley News works with Advertising technology companies such as Digilant, LiveRail, RadiumOne, Collective Media, Evidon, SiteScout, DemDex, Adap.TV, Media Innovation Group, MyBuys, Eq Ads, The Trade Desk, Facebook Exchange FBX, X Plus One, Rocket Fuel, Connexity, Atlas, DoubleVerify, Chango, ContextWeb, AudienceScience, AOL-Time Warner Online Advertising, Rubicon Project, Openads/OpenX, Google Adsense, Advertising.com, Centro, Aggregate Knowledge, Neustar AdAdvisor, Bizo, Optimax Media Delivery, Accuen, Criteo, Experian, Dstillery, Brandscreen, Yahoo Publisher Network, Pubmatic, Adify, BlueKai, eXelate, AppNexus, Turn, Index Exchange, DoubleClick.Net, Yield Manager, Yahoo Small Business, 247 Media, Real Media Group, Open AdStream, Mediaplex, SpotXchange, Videology, Integral Ad Science, Undertone, AdGear, LucidMedia, Simpli.fi, Spongecell, Quigo, AdSonar, Korrelate, 161Media, IponWeb BidSwitch, Proclivity, Clickbooth, Upfront Digital Media, Tapad, Drawbridge, Twitter Ads, AcuityAds, Adform, Zenovia, Switch Ads, Burst Media, RealVu, VINDICO, Flashtalking, ADTECH, Technorati Media, eyeReturn, Conversant, Commission Junction, Zodiak Active, Mixpo, Ezakus, Jumptap, MyBuys MyAds, Magnetic, Adconion, BlueKai DMP, MLN Advertising, Crosswise, DoubleClick Bid Manager, Specific Media, BrightRoll, RhythmOne, Google Adsense Asynchronous, TripleLift, Prebid, Facebook Custom Audiences, Google Publisher Tag, SkimLinks, Ads.txt, Google Direct, OpenX Direct, Triple Lift Direct, AppNexus Direct, RubiconProject Direct, Teads Direct, 33 Across Direct, RhythmOne Direct, Google Reseller, AppNexus Reseller, SpotXChange Reseller, OpenX Reseller, Amazon Reseller, LKQD Reseller, AOL Reseller, RubiconProject Reseller, Criteo Reseller, Bidfluence Reseller, ContextWeb Reseller, ORC International Reseller, Lijit Reseller, PubMatic Reseller, Sonobi Reseller, Sovrn Reseller, ShareThrough Reseller, Tremor Video Reseller, GumGum Reseller, AdYouLike Direct, AdYouLike Reseller, DistrictM Direct, ORC International Direct, RhythmOne Reseller, Brightcom Direct, Synacor Reseller, 33 Across Reseller, Synacor Direct, SmartAdServer Reseller, Comet Cox Media Reseller, Fyber Reseller, SpringServe Reseller, FreeWheel Reseller, BrightRoll Reseller, Smaato Reseller, Facebook Reseller, YieldBot Reseller, Kargo Reseller, Technorati Reseller, Taboola Reseller, Adform Reseller, Converstand Media Reseller, DistrictM Reseller, Spoutable Direct, FreeWheel Direct, Beachfront Reseller, Sovrn Direct, Lijit Direct, Smaato Direct, GumGum Direct, Amazon Direct, Outbrain Direct, Outbrain Reseller, IndexExchange Direct, IndexExchange Reseller, Connatix Reseller, Taboola Direct, Walmart, Improve Digital Reseller, Carambola Direct, ContextWeb Direct, Connatix Direct, Google Consumer Surveys, Amazon Ad System, Amazon Associates, Media.net, PubMatic Direct, Sojern, StreamRail Direct, LKQD Direct, Sonobi Direct, LiveIntent Direct, Yahoo Ad Sync, Adobe Audience Manager Sync, AOL Direct, Beeswax, StreamRail Reseller, Innovid, Converstand Media Direct, Google AdSense Integrator, Sonobi, GumGum, Insticator, StackAdapt, Bidtellect, Smart Adserver, Yieldmo, BannerFlow, Sociomantic, GetIntent, Adhigh, Consumable Direct, Yieldlab Reseller, Native Ads Reseller, Undertone Direct, Netseer Direct, Insticator Direct, Primis Direct, Somoaudience Direct, Mobile Ad Trading Direct, Media.net Direct, ucfunnel Direct, PilotX Reseller, Rock You Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, ucfunnel Reseller, Criteo Direct, RTB House Direct, Revcontent Direct, adtelligent Reseller, adiply Direct, Nexstar Digital Direct, BlockAdBlock, Ad Lightning, DynAdmic, StickyAds TV, Infectious Media, Bidtellect Reseller, Undertone Reseller, AdRiver, Infolinks Direct, Zedo Direct, SpringServe Direct, Quantcast Direct, GroundTruth Reseller, LoopMe Reseller, AdMan Reseller, Exponential Direct, DistrictM, bRealtime, Eyeota, Google Inteactive Media Ads, Freebit Admind, So-net Media, Loopme, RUN Ads, Blis, Narrative, Telaria Reseller, Beachfront Direct, E-Planning Direct, Improve Digital Direct, SmartAdServer Direct, Brightcom Reseller, Spoutable Reseller, Epsilon Reseller, Consumable Reseller, saambaa Reseller, AerServ Direct, AerServ Reseller, Truvid Direct, Gamma SSP Direct, Lockerdome Direct, Sortable Direct, Primis Reseller, Cedato Reseller, MemeVideo Reseller, DistroScale Reseller, MaxPoint Interactive, ZypMedia, JustPremium, Adelphic, Teads, my6sense Reseller, Nativo Reseller, Yahoo Direct, Admixer Direct, Cinarra, MicroAd, Advangelists, Chocolate Direct, Yahoo Reseller, TrustX Direct, Tremor Video Direct, Vuble Reseller, AnyClip Direct, Nativo Direct, AdMan Direct, Admixer Reseller, OneTag Reseller, SmartyAds Reseller, SpotXChange Direct, Aniview Reseller, AvantisVideo Reseller, Cedato Direct, DistroScale Direct, Telaria Direct, saambaa Direct, BidSwitch, Yieldmo Reseller, comScore Activation, SpotX, FLoC, Amazon Transparent Ad Marketplace, fluct Direct, Rich Audience Direct, ShareThrough Direct, TargetSpot Direct, Triton Digital Direct, App-Ads.txt, SmartyAds Direct, WideOrbit Direct, Genesis Media Reseller, Media.net Reseller, The MediaGrid Reseller, Smartclip Reseller, Triple Lift Reseller, ID5.