Sense Networks applies big science to mobile location data for predictive analytics in advertising. Sense Networks adds rich user behavior to location data to deliver actionable, predictive targeting “beyond place.”

The company’s technology platform receives streaming location data from mobile phones in real-time, processes the data in the context of billions of historical data points, and analyzes it to better understand human activity. We have built over 150 million mobile user profiles for use in mobile advertising.

Sense Networks, headquartered in New York City’s Flatiron neighborhood, was founded in 2003 and incorporated in early 2006. The founding team is composed of top computer scientists from MIT and Columbia University. The company is funded by Intel Capital, Javelin Venture Partners and investors from the hedge fund community.

  • Company Name:
    Sense Networks
  • Parent Company Name:
    YP
  • Headquarters:
    1123 Broadway, Suite 817 New York, New York 10010 United States of America
  • Office Locations:
    HQ: New York.
  • 11-50 employees
Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • CPM, CPC, CPA
  • Demand Side Platform, Retargeting
  • Headline:
    Mobile Demand Side Platform
  • Industries
    Technology
  • Key Differentiator
    Process 4B location points per day. 90M users and 10B Impressions per month. Use opt-in location data through relationships with major mobile ad exchanges, extract behavioral attributes: Shopping (top 1,000 retail brands), Demographics (age, income, ethnicity), Lifestyle Categories (Business Traveler, Golfer, Movie Viewer, Student).
  • Owned / Operated Properties
    Sensenetworks.com
  • Targeting

    Behavioral, Historical Location Data, Current Location, Contextual, Impression Characteristics. MacroSense Behavioral Profiles (Shopping Behavioral, Demographic, Lifestyle / Interests), Location Context (Real-time distance to stores, Demographics of area, Weather), Impression Context (App, Platform / Device, Category)

  • Data Partners
    N/A
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Titus Tarus
Kenya
Co-Owner
David Petersen
Chief Executive Officer
Site Traffic
  • 26968351 Global Rank
  • 2075522
    France
  • 143 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • France
    100.00%
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Network Data
Country Breakdown
  • United States
Mobile Display
  • 150M mobile total monthly uniques
  • 25B mobile monthly overall impressions
Reviews
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sense Networks, they have a Rate Card Cost and Pricing Models of CPM, CPC, CPA with ad inventory in countries such as France, United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform, Retargeting.
Online Marketing Manager
Feb 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sense Networks, they have a Rate Card Cost and Pricing Models of CPM, CPC, CPA with ad inventory in countries such as France, United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform, Retargeting.
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sense Networks, they have a Rate Card Cost and Pricing Models of CPM, CPC, CPA with ad inventory in countries such as France, United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform, Retargeting.
Files
Creatives
Sense Networks advertising reaches 143 visitors across desktop and mobile web, in countries such as France, United States. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Sense Networks will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: Behavioral, Historical Location Data, Current Location, Contextual, Impression Characteristics. MacroSense Behavioral Profiles (Shopping Behavioral, Demographic, Lifestyle / Interests), Location Context (Real-time distance to stores, Demographics of area, Weather), Impression Context (App, Platform / Device, Category).

They are headquartered at 1123 Broadway, Suite 817 New York, New York 10010 United States of America, and have 2 advertising & marketing contacts listed on Thalamus.