The Right Message. The Right Person. The Right Time.
In many ways, our early years developing expertise in video production
serves our most commanding focus today—the new world of media.
The creative assets we build, particularly in video, feed the consumer
thirst for video online. Our in-house trading desk gives us the
programmatic media buying depth to serve the exact “right” message
to the exact “right” person at the exact “right” time and do it on all their
devices. Programmatic and video together build the foundation for what Seventh Point offers today: the most sophisticated programmatic buying available; heavily negotiated traditional media; integrated strategy; and the creative assets needed to support them all.
Knowing how to strike a balance between traditional media and today’s new world media means we truly understand and have the tools to deliver integrated media. Integrated—a buzz word for some, it’s the tip of the sword for what we deliver—online presence management.
What sets Seventh Point apart isn’t just our proven success in programmatic buying—
it’s also the fact that we use the same data management providers and the same
demand side platforms the world’s biggest marketers and advertisers are using today.
Audience Optimization, our in-house trading operation, is built on a partnership with
The Trade Desk, a top-rated Demand Side Platform in the Advertising Technology industry, and connects us with the world’s most prominent ad exchanges. Additionally,
our Data Management Platform (DMP) gives us access to the top audience data, contextual data, brand safety data and custom data segmentation partners, allowing
our trade desk operators to optimize audience personas and profiles in real time. Our 30-years of traditional media experience in over 150+ DMAs researching planning and buying for brands like Anthem, Popeyes, etc. feeds today's programmatic that needs strategic focus and integration with all media.
- Company Name:Seventh Point
- CEO Name:Chris Calcagno
Headquarters:Virginia Beach, VA
Connected TV, Linear TV, Digital Audio, Desktop Display, Email, Mobile Display, Search, Social, Desktop Video
% of Media Spend, CPC, CPCV, CPM, Flat Rate
Ad Agency, Ad Technology Provider
- Self / Managed Service:Managed Service & Self-Service
- IndustriesAutomotive, Clothing & Fashion, Consumer Packaged Goods, Education, Energy and Utilities, Financial Services, Food & Beverage, Government & Politics, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
- Key DifferentiatorWe’re fluent in the most sophisticated software, tools, training, and have the personnel to meet the demands of today’s new world of media and marketing. Seventh Point’s new media buying model blends art with science, and 30+ years of traditional buying skill with today’s most sophisticated digital buying platforms. We’ve built on our experience as true media negotiators and marketers and combined that with the intelligent automation of programmatic media. Today’s consumer shifts seamlessly from one screen, platform or channel to another. Smartphone to tablet, TV to laptop—and sometimes, several at once. Integrated marketing strategy gets you part of the way there. But to truly meet the consumer where they are, you need a media placement strategy that can track, follow and reach the ever-mobile, ever-changing consumer. That’s programmatic media buying. Our team is all Trade Academy and Google AdWords certified. Transparency of pricing and not playing both sides of the fence. We use our media weight for the clients that trust us with their money.
- Data PartnersWe will share all this information by request - we have a downloadable whitepaper that we update as much as possible: http://www.seventhpoint.com/data-partners/ We have more than 70+ 3rd party data partners. We create first party data from tracking pixels and on-boarding offline data. Finally, Look-alike modeling is availalble
- Ad Verification / Brand Safety / Measurement / Viewability PartnersMOAT Peer39 DoubleVerify Integral AdScience Grapeshot Nielsen
- Approved 3rd Party Ad Serving / Rich Media VendorsAdCentric / Cossette AdConductor (Burst Media) Adform AdGenie ADITION AdJug adMarketplace Adobe Flash AdOcean (Gemius) Adrime Adroit Interactive AdRoll (Semantic Sugar, Inc.) ADTECH / AOL Advolution Aggregate Knowledge ARAnet (Adfusion) Atlas Audience Science Avazu BlueKai Bluestreak Brand.net BridgeTrack / Sapient Canal+ Chitika Constant Contact CPM Advisors, Inc Criteo Dapper Inc. Dedicated Marketing Solutions (Dedicated Media) DKK DoubleClick (DFA) Dynamic Logic/Safecount Dynamic Video e-Planning EchoSearch Efficient Frontier Emediate Eulerian Technologies Evidon (formerly Better Advertising) Eyeblaster eyeReturn EyeWonder Facilitate Digital Factor TG Fetchback Inc Flashtalking Fusebox Goodway Group -- BUYER Google GroovinAds Hamilton Beach (TruEffect DirectServe) HURRA Communications iCrossing Impact Engine Insight Express InterCLICK Intergi Intermundo Media (TruEffect DirectServe) Interpolls Kwanzoo Linkstorm Lotame MaxPoint Interactive Media 6 Degrees MediaMind Mediaplex Mercado Livre Mixpo NetAffiliation Netmining (buyer proprietary - Innovation Interactive) NetSeer Inc. (buyer proprietary) Newtention Nextag Nielsen Nielsen IAG Research Nurago (Pixel tracking only) Oggifinogi OpenX OpinMind Pointroll Predicta Pulse 360 Qoof Quantcast QuinStreet Quisma Tracker Red Aril Reddion/NOAH (Pixel Tracking Only) RichRelevance SMART AdServer Spartoo Spongecell Steel House Media Struq TagMan TellApart Teracent Corporation TradeDoubler Traffic Marketplace TruEffect Tubemogul TumriUltimate Feed Underdog Media Undertone Unicast United Virtualities ValueClick Media Visible Measures Wall Street On Demand (Adhesion) Weborama Yieldivision Zedo
- 9917015 Global Rank
- 2051574 United States
- 1.39k Estimated Visits
Advertising on Seventh Point will allow you to reach consumers in industries or verticals such as Food & Beverage, Telecommunications, eCommerce, Financial Services, Government & Politics, Retail, Energy and Utilities, Automotive, Sports, Healthcare, Non-Profit, Technology, Travel & Leisure, Consumer Packaged Goods, Clothing & Fashion, Education.
They are headquartered at Virginia Beach, VA, and have 18 advertising & marketing contacts listed on Thalamus.