Mobile video ad spend is forecasted at $2.62B in 2015 and growing to $6.86B by 2019. Mobile video advertising will grow almost five-times faster than desktop (Ugh, banners). Video is already the biggest opportunity in digital advertising and the single most valuable channel for engaging consumers at scale. Add to this a full-screen, data rich and immersive environment (your smartphone or tablet) and suddenly advertising has an opportunity to move from the dreaded pop-up, to a true story-telling medium.

Snack believes mobile video will quickly become the preferred method for marketers (brand and agencies) to connect with their desired audience. We also believe that mobile video will be consumers preferred method for receiving said messages. Mobile video, especially in-stream, allows for a fair value exchange as the consumer has intent to consume or "snack" on content, games and apps and is much more receptive to a message.

Snack has designed technology from the ground-up to address the unique challenges and enormous opportunity presented by mobile video. We hope through technology, customer service and thought leadership that we can fulfill our mission.