The snopes.com website was founded by David Mikkelson, who lives and works in the Los Angeles area. What he began in 1995 as an expression of his interest in researching urban legends has since grown into what is widely regarded by folklorists, journalists, and laypersons alike as one of the World Wide Web's essential resources. Snopes.com is routinely included in annual "Best of the Web" lists and has been the recipient of two Webby awards. The Mikkelsons have made multiple appearances as guests on national news programs such as 20/20, ABC World News, CNN Sunday Morning, and NPR's All Things Considered, and they and their work have been profiled in numerous major news publications, including The New York Times, the Los Angeles Times, The Washington Post, The Wall Street Journal, and an April 2009 Reader's Digest feature ("The Rumor Detectives") published as part of that magazine's "Your America: Inspiring People and Stories" series.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: snopes.com: Urban Legends Reference Pages
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Government & Politics, Sports, Technology
  • Key Differentiator
    The snopes.com web site is (and always has been) a completely independent, self-sufficient entity wholly owned by its operators and funded through advertising revenues. Neither the site nor its operators has ever received monies from (or been engaged in any business or editorial relationship with), any sponsor, investor, partner, political party, religious group, business organization, government agency, or any other outside group or organization.
  • Owned / Operated Properties
    snopes.com
Site Traffic
  • 2836 Global Rank
  • 616
    United States
  • 36.5M Estimated Visits
Traffic Sources
  • Search
    63.42%
  • Social
    19.33%
  • Direct
    13.70%
  • Referrals
    2.79%
  • Mail
    0.64%
  • Display
    0.13%
Geography Breakdown
  • United States
    74.31%
  • United Kingdom
    4.90%
  • Canada
    4.33%
  • Australia
    2.05%
  • Germany
    0.92%
Powered by Similar web
Network Data
Email / Social Data
  • 388k
    Facebook fans
  • 145k
    Twitter followers
Reviews
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Snopes.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Snopes.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Snopes.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Snopes.com advertising reaches 36.5M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Snopes.com will allow you to reach consumers in industries or verticals such as Technology, Food & Beverage, Sports, Government & Politics, Entertainment.

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Snopes.com inventory partners include: pubmatic.com, openx.com, gumgum.com, lijit.com, sovrn.com, aolcloud.net, adtech.com, appnexus.com, conversantmedia.com, google.com, emxdgt.com, rubiconproject.com, freewheel.tv, contextweb.com, rhythmone.com, sonobi.com, districtm.io, improvedigital.com, smartadserver.com, beachfront.com, aol.com, appmonet.com, amxrtb.com, xapads.com, bizzclick.com, indexexchange.com, coxmt.com, imonomy.com, xendiz.com, somoaudience.com, smartyads.com, admixer.net, bidfluence.com, spotx.tv, spotxchange.com, teads.tv, yumenetworks.com, tidaltv.com, trioninteractive.com, experian.com, c1exchange.com, aps.amazon.com, lkqd.com, publishers.teads.tv, platform.videologygroup.com, sfx.freewheel.tv, rubicon.com, brightroll.com, oath.com, altitudedigital.com, vertamedia.com, altitude-arena.com, media.net, fyber.com, advertising.com, tremorhub.com, outbrain.com, mobfox.com.