About

The snopes.com website was founded by David Mikkelson, who lives and works in the Los Angeles area. What he began in 1995 as an expression of his interest in researching urban legends has since grown into what is widely regarded by folklorists, journalists, and laypersons alike as one of the World Wide Web's essential resources. Snopes.com is routinely included in annual "Best of the Web" lists and has been the recipient of two Webby awards. The Mikkelsons have made multiple appearances as guests on national news programs such as 20/20, ABC World News, CNN Sunday Morning, and NPR's All Things Considered, and they and their work have been profiled in numerous major news publications, including The New York Times, the Los Angeles Times, The Washington Post, The Wall Street Journal, and an April 2009 Reader's Digest feature ("The Rumor Detectives") published as part of that magazine's "Your America: Inspiring People and Stories" series.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    The definitive fact-checking site and reference source for urban legends, folklore, myths, rumors, and misinformation.
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Government & Politics, Sports, Technology
  • Key Differentiator
    The snopes.com web site is (and always has been) a completely independent, self-sufficient entity wholly owned by its operators and funded through advertising revenues. Neither the site nor its operators has ever received monies from (or been engaged in any business or editorial relationship with), any sponsor, investor, partner, political party, religious group, business organization, government agency, or any other outside group or organization.
Site Traffic
  • 6505 Global Rank
  • 1614
    United States
  • 17.5 M Estimated Visits
Traffic Sources
  • Search
    51.35%
  • Direct
    25.47%
  • Social
    18.70%
  • Referrals
    3.95%
  • Mail
    0.52%
  • Display
    0.01%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 2,195
714
United States Rank 676
129
United States Page Views 77.3%
9.6%
Top Countries
Top Search Keywords
  • Urban Legends
Ad Intelligence
  • Native
    0.11%
  • Standard
    99.82%
  • Direct
    0.07%
Ads Seen Recently
70,736
Longest Running Ad
Snopes.com
Device
Desktop
Dimensions
other
Snopes.com
Device
Desktop
Dimensions
other
Snopes.com
Device
Mobile
Dimensions
other
Snopes.com
Device
Desktop
Dimensions
other
Snopes.com
Device
Desktop
Dimensions
300x600
Snopes.com
Device
Desktop
Dimensions
other
Snopes.com
Device
Mobile
Dimensions
other
Snopes.com
Device
Mobile
Dimensions
other
Snopes.com
Device
Mobile
Dimensions
other
Snopes.com
Device
Mobile
Dimensions
other
Snopes.com
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
156592
5d62403b186f2ace
admanmedia.com
reseller
627
lkqd.net
reseller
593
59c49fa9598a0117
freewheel.tv
reseller
1064705
indexexchange.com
reseller
190549
contextweb.com
reseller
561340
89ff185a4c4e857c
appnexus.com
reseller
9733
google.com
reseller
pub-1929615694373103
f08c47fec0942fa0
rubiconproject.com
reseller
19564
0bfd66d529a55807
openx.com
reseller
539496816
6a698e2ec38604c6
spotx.tv
reseller
136839
7842df1d2fe2db34
Snopes.com advertising reaches 17.5M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Snopes.com will allow you to reach consumers in industries or verticals such as Entertainment, Food & Beverage, Technology, Sports, Government & Politics.

They are headquartered at Agoura Hills, CA, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Snopes.com inventory partners include: pubmatic.com, admanmedia.com, lkqd.net, freewheel.tv, indexexchange.com, contextweb.com, appnexus.com, google.com, rubiconproject.com, openx.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, connatix.com, kargo.com, teads.tv, emxdgt.com, smaato.com, sharethrough.com, smartadserver.com, sonobi.com, lijit.com, sovrn.com, aps.amazon.com, districtm.io, media.net, conversantmedia.com, yahoo.com, aol.com, video.unrulymedia.com, rhythmone.com, triplelift.com, yieldmo.com, gumgum.com.

Snopes.com works with Advertising technology companies such as Datonics, Resonate Insights, Eq Ads, Zenovia, MyBuys, Mediaplex, Integral Ad Science, Facebook Exchange FBX, Neustar AdAdvisor, Aggregate Knowledge, Accuen, DemDex, Experian, PulsePoint, Google Adsense, ADTECH, Digilant, Chango, Brandscreen, ContextWeb, Adify, AppNexus, The Trade Desk, Openads/OpenX, Turn, X Plus One, Pubmatic, Rubicon Project, AdPredictive, SiteScout, Yield Manager, Connexity, SpotXchange, PointRoll, Dstillery, LucidMedia, AdMeld, Videology, Simpli.fi, Yahoo Publisher Network, Adap.TV, BlueKai, Media Innovation Group, Open AdStream, Tribal Fusion, DoubleClick.Net, Atlas, Korrelate, DoubleVerify, Collective Media, Evidon, Exponential, Conversant, Index Exchange, Flashtalking, MLN Advertising, 161Media, NetSeer, Komoona, Criteo, Advertising.com, RadiumOne, Tapad, eXelate, Triggit, Undertone, Adconion, Upfront Digital Media, Bizo, AcuityAds, IponWeb BidSwitch, AdGear, Proclivity, AudienceScience, Specific Media, Yahoo Small Business, VINDICO, Zedo, comScore adXpose, AOL-Time Warner Online Advertising, Twitter Ads, Switch Ads, Adform, Burst Media, RealVu, Google Adsense Asynchronous, Google Publisher Tag, Taboola, Google AdSense Custom Search Ads, Magnetic, MyBuys MyAds, Ohana, eyeReturn, Semasio, Jumptap, Engage BDR, Commission Junction, DoubleClick Bid Manager, BlueKai DMP, Spongecell, Outbrain, Crosswise, BrightRoll, Facebook Custom Audiences, Proper Media, DistrictM, Link Share, RhythmOne, Kauli, StickyAds TV, Forensiq, Eyeota, Adition, Teads, AdMeta, Adnologies, Appier, Geniee, Sekindo, AppNexus Segment Pixel, Sonobi, Serve Sharp, RUN Ads, AMob, adingo, Media Desk, Smartclip, Technorati Media, Traffic Haus, Bidtellect, AlephD, Adhigh, GetIntent, BidTheatre, Aerserv, Eye View Digital, OpenDSP, Media.net, Amazon Ad System, Amazon Associates, Sovrn Direct, AOL Direct, Google Direct, AppNexus Reseller, Ads.txt, RubiconProject Direct, OpenX Direct, DistrictM Direct, AppNexus Direct, FreeWheel Reseller, Google Reseller, RubiconProject Reseller, ORC International Direct, Criteo Publisher Marketplace, Prebid, GumGum Direct, Converstand Media Direct, Sharethrough, Tremor Video Direct, Yieldmo Direct, Bidfluence Direct, ShareThrough Direct, OpenX Reseller, PubMatic Reseller, Sovrn Reseller, RhythmOne Reseller, GumGum Reseller, Comet Cox Media Reseller, AOL Reseller, Lijit Reseller, Videology Group Direct, Marketing Sciences B2C, Rocket Fuel, ContextWeb Reseller, RhythmOne Direct, Bidfluence Reseller, DistrictM Reseller, Sonobi Reseller, Amazon Direct, Teads Direct, Intimate Merger, GumGum, TripleLift, Adobe Audience Manager Sync, Adbrain, Yahoo Ad Sync, Falk Realtime, Tail Target, Improve Digital, Drawbridge, PubMatic Direct, C1X Reseller, IndexExchange Reseller, IndexExchange Direct, C1X, Lijit Direct, Fyber Direct, Comet Cox Media Direct, SpotXChange Direct, Ezoic, Beachfront Reseller, Teads Reseller, Outbrain Reseller, Fyber Reseller, Outbrain Direct, SmartAdServer Reseller, LKQD Reseller, Converstand Media Reseller, SpotXChange Reseller, Tremor Video Reseller, ORC International Reseller, YuMe Reseller, Improve Digital Reseller, SpringServe Direct, Adblade, AdBlade Embed, Adform Reseller, LKQD Direct, Walmart, Infolinks, 33 Across Reseller, Criteo Direct, Smaato Reseller, Synacor Reseller, BannerFlow, Beeswax, Facebook Direct, YieldBot Reseller, Facebook Reseller, Criteo Reseller, Amazon Reseller, ContextWeb Direct, SpringServe Reseller, Exponential Direct, Brightcom Direct, AdYouLike Direct, AdYouLike Reseller, Carambola Direct, Synacor Direct, Beachfront Direct, Taboola Reseller, Triple Lift Direct, AdStanding, SmartAdServer Direct, Yieldmo, Nativo, Admedo, Sonobi Direct, DynAdmic, 33 Across Direct, BounceX, Google Inteactive Media Ads, StackAdapt, Avocet, Kargo, Google AdSense Integrator, AdRoll, Narrative, LifeStreet Media, AdKernel, Emerse, Adswizz, AdTheorent, EMX, plista, Sociomantic, ClickCertain, ConnectAd, Mobile Ad Trading, IAB Tech Lab, BidSwitch, bRealtime, PLAYGROUND XYZ, MaxPoint Interactive, Adelphic, JustPremium, Blis, AdTech Studio, So-net Media, ZypMedia, Loopme, Clickagy, CogoCast, Freestar, Improve Digital Direct, Kargo Direct, Media.net Direct, Experian Reseller, Bidtellect Reseller, Consumable Direct, LoopMe Reseller, Chocolate Reseller, Yahoo Direct, Yahoo Reseller, Infolinks Direct, OneTag Reseller, Header Tag by Index Exchange, Triple Lift Reseller, Smaato Direct, Amazon Transparent Ad Marketplace, Consent Management Platform API v 2.0, Connatix Direct, AdMan Reseller, Telaria Reseller, Connatix, LinkedIn Ads, BlockAdBlock, Sekindo Direct, Primis Direct, Media.net Reseller, Zeus Technology, Rumble Player, Nativo Direct, Yieldmo Reseller, cXense, ShareThrough Reseller, The MediaGrid Direct, Undertone Direct, E-Planning Reseller, Revcontent Reseller, Audigent.