Soccer-Laduma-Advertising-Reviews-Pricing

We take the Soccer Laduma editorial ethos which has made us so successful as a newspaper and a website into advertising and sales. It starts with the idea/concept that we have two bosses, one the reader and two the advertisers.

We’re committed to making sure that they get more than their rand’s worth and thoroughly enjoy doing business with us. We want to ensure that every advertiser who advertises with us stays with us. Getting the client is easy; keeping the client is the art.

The best relationships always give the best results and our aim with our advertisers is to make certain that we understand the advertisers’ aim and purpose and that we’re able to deliver an efficient and cost-effective method for them to achieve their advertising objectives across all our platforms.

Our BrandsLaduma sales and marketing platform allows us to share our insights, knowledge and experience on why and how we are the leading soccer publication on the African continent.

  • Company Name:
    Soccer Laduma
  • CEO Name:
    Peter du Toit
  • Headquarters:
    Unit 7, 55 Somerset Square, Somerset Road Green Point Cape Town, Western Cape 8005 South Africa
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    South African soccer news
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Gaming, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complimented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction. We pride ourselves in servicing our loyal readers who have made us market leaders in many respects. As we continue to grow across all media platforms, it’s vital that we remain relevant to a market whose economic power and social influence gains momentum. More than 32% of Soccer Laduma readers have a household income of R8 000 or more per month. Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 287 873 (ABC Q1 2016); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3 360 000 (AMPS 2015 A). Furthermore, it is now available weekly in digital format via MySubs for the same price. Soccer Laduma’s web and mobile figures continue to rise. Effective Measure stats from June 2016 read 1.3 million unique browsers and 55.8 million page impressions for mobile and 197 294 unique browsers and 5 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa. On the social media front, we’ve reached 144 469 Instagram followers, 334 874 Twitter followers as well as 1 917 666 Facebook fans growing daily.
  • Owned / Operated Properties
    soccerladuma.co.za
Site Traffic
  • 8462 Global Rank
  • 52
    South Africa
  • 10.8M Estimated Visits
Traffic Sources
  • Search
    52.95%
  • Direct
    32.78%
  • Social
    10.17%
  • Referrals
    2.79%
  • Mail
    1.29%
  • Display
    0.02%
Geography Breakdown
  • South Africa
    38.47%
  • Lesotho
    13.91%
  • United States
    7.24%
  • India
    5.21%
  • Swaziland
    4.11%
Powered by Similar web
Network Data
Email / Social Data
  • 2.02M
    Facebook fans
  • 355k
    Twitter followers
Reviews
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Soccer Laduma, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as South Africa, Lesotho, United States, India, Swaziland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Soccer Laduma, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as South Africa, Lesotho, United States, India, Swaziland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Soccer Laduma, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as South Africa, Lesotho, United States, India, Swaziland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Soccer Laduma advertising reaches 10.8M visitors across desktop and mobile web, in countries such as South Africa, Lesotho, United States, India, Swaziland. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Soccer Laduma will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, Travel & Leisure, Retail, Financial Services, Technology, Food & Beverage, Non-Profit, Sports, eCommerce, Telecommunications, Gaming, Entertainment, Automotive.

They are headquartered at Unit 7, 55 Somerset Square, Somerset Road Green Point Cape Town, Western Cape 8005 South Africa, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Soccer Laduma inventory partners include: google.com.