Sohu-Advertising-Reviews-Pricing

Sohu.com Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese, providing a network of web properties and community based/web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information, entertainment and communication. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of seven leading web properties.

  • Company Name:
    Sohu
  • Headquarters:
    Media Plaza, Block 3, No.2 Kexueyuan South Road, Haidian District, Beijing, China
  • Office Locations:
    Beijing
  • 1001-5000 employees
Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • CPC, CPI, CPM
  • Ad Network
  • Headline:
    Ad Network
  • Industries
    Clothing & Fashion, Consumer Packaged Goods, Education, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Retail, Sports, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Sohu.com Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese, providing a network of Web properties and community based/Web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information, entertainment and communication. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of the mass portal and leading online media destination www.sohu.com; the interactive search engine www.sogou.com; the developer and operator of online games www.changyou.com/en/ and the leading online video Website tv.sohu.com. Sohu’s corporate services consist of online brand advertising on Sohu’s matrix of websites as well as bid listing and home page on its in-house developed search directory and engine. Sohu also provides multiple news and information services on mobile platforms, including Sohu News App and the mobile news portal m.sohu.com. Sohu’s online game subsidiary, Changyou.com (NASDAQ: CYOU) develops and operates a diverse portfolio of PC and mobile games, such as Tian Long Ba Bu (“TLBB”), one of the most popular PC games in China. Changyou also owns and operates the 17173.com Website, a leading game information portal in China. Sohu’s online search subsidiary Sogou (NYSE: SOGO) has grown to become the second largest search engine by mobile queries in China. It also owns and operates Sogou Input Method, the largest Chinese language input software. Sohu.com, established by Dr. Charles Zhang, one of China's internet pioneers, is in its twenty-second year of operation.
  • Owned / Operated Properties
    sohu.com
  • Mobile App Install Tracking Partners
    KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
李思齐
Beijing City, China
Brand Manager
Dennis Zhou
Beijing City, China
General Manager, Advertising Group; Managing Director, Digital Marketing Research Lab
Site Traffic
  • 73 Global Rank
  • 15
    China
  • 895M Estimated Visits
Traffic Sources
  • Search
    68.74%
  • Referrals
    15.79%
  • Direct
    15.17%
  • Social
    0.20%
  • Mail
    0.07%
  • Display
    0.02%
Geography Breakdown
  • China
    91.56%
  • United States
    2.48%
  • Japan
    1.22%
  • Taiwan
    0.92%
  • Hong Kong
    0.80%
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Network Data
Country Breakdown
  • China
Reviews
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sohu, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as China, United States, Japan, Taiwan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sohu, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as China, United States, Japan, Taiwan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Apr 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Sohu, they have a Rate Card Cost and Pricing Models of CPC, CPI, CPM with ad inventory in countries such as China, United States, Japan, Taiwan, Hong Kong. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Files
Creatives
Sohu advertising reaches 895M visitors across desktop and mobile web, in countries such as China, United States, Japan, Taiwan, Hong Kong. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Sohu will allow you to reach consumers in industries or verticals such as Food & Beverage, Sports, Education, Health & Beauty, Financial Services, Retail, Mobile App Installs, Consumer Packaged Goods, Healthcare, Clothing & Fashion, Travel & Leisure.

They are headquartered at Media Plaza, Block 3, No.2 Kexueyuan South Road, Haidian District, Beijing, China , and have 57 advertising & marketing contacts listed on Thalamus.