Soompi.com is a community fan site focused on Korean and Asian pop entertainment, dramas, music, celebrities and movies. We are the longest running site dedicated to bringing you the best in Korean music & entertainment, since March 27, 1998. Our members span the world, but since we are an English language site, many members are primarily concentrated in the United States, Canada, Australia, Singapore, the Philippines and Malaysia.

  • Company Name:
    soompi
  • Headquarters:
    88 Stevenson St. 2nd Floor San Francisco, CA 94105 United States
  • Office Locations:
    Francisco, CA
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    The longest-running K-Pop site, since 1998, covering K-Pop news, music, fashion, videos, photos and Kdramas. Anything and everything K-Pop.
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    Soompi is the world’s largest and longest-running English online media providing complete coverage of Korean pop culture. Founded in 1998, Soompi has become the ultimate authority for all the latest news on Korean celebrities, music, TV shows, movies, and style, as well as a respected organization that works closely with major Korean entertainment agencies to bring you exclusive content. Soompi boasts a dedicated user base from 150 different countries. Site traffic is spread out among our comprehensive forums and news site. Soompi reports everything awesome and important going on in the world of Korean entertainment, in a way that’s lively, engaging, positive, respectful, and timely. In August 2015, Soompi was acquired by Viki, Inc., the leading streaming video service for global TV.
  • Owned / Operated Properties
    soompi.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 1682 Global Rank
  • 2373
    United States
  • 34.7M Estimated Visits
Traffic Sources
  • Search
    41.78%
  • Direct
    30.46%
  • Social
    24.27%
  • Referrals
    3.01%
  • Mail
    0.34%
  • Display
    0.14%
Geography Breakdown
  • United States
    18.37%
  • Indonesia
    5.49%
  • Malaysia
    5.31%
  • Philippines
    4.64%
  • Brazil
    4.53%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore
Email / Social Data
  • 3.41M
    Facebook fans
  • 5k
    Twitter followers
  • 80k
    Instagram followers
Audience Demographics
19% male
81% female
Age
18
20%
18-24
30%
25-34
25%
35-44
10%
45-54
10%
55-64
5%
Income
$0k-$50k
65%
$50k-$100k
25%
$100k-$150k
5%
$150k+
5%
Education
No College
45%
College
40%
Grad School
10%
Reviews
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on soompi, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Indonesia, Malaysia, Philippines, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on soompi, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Indonesia, Malaysia, Philippines, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on soompi, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Indonesia, Malaysia, Philippines, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
soompi advertising reaches 34.7M visitors across desktop and mobile web, in countries such as United States, Indonesia, Malaysia, Philippines, Singapore. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on soompi will allow you to reach consumers in industries or verticals such as Entertainment.

They are headquartered at 88 Stevenson St. 2nd Floor San Francisco, CA 94105 United States, and have 6 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, soompi inventory partners include: improvedigital.com, smartadserver.com, freewheel.tv, rubiconproject.com, gumgum.com, contextweb.com, pubmatic.com, openx.com, lijit.com, sovrn.com, google.com, lkqd.com, lkqd.net, sharethrough.com, appnexus.com, spotx.tv, spotxchange.com, sekindo.com, vidazoo.com, advertising.com, tremorhub.com, btrll.com, facebook.com.