Takoomi-Advertising-Reviews-Pricing

Takoomi provides a predictive analytics platform; it was built to revolutionize the mobile ad-tech, combining big-data and optimization algorithms – all within a cloud environment.

Our vision is to transform how developers & advertisers manage their mobile campaigns. We present crucial insights on their user acquisition campaigns, and define parameters to identify high-value users and optimize advertising spend. We achieve it by using our own unique technology, innovative thinking, big-data and the power of predictive analytics. Our mission is to provide marketers, developers & agencies the tools to present complex data in beautiful, simple, and effective ways

Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • CPA, CPC, CPI
  • Demand Side Platform
  • Headline:
    Mobile Demand Side Platform: One of the pioneering companies in the mobile advertising industry
  • Industries
    Mobile App Installs, Technology
  • Key Differentiator
    Technologies Smart User Acquisition As a leading & experienced advertiser in the mobile ecosystem, you know that it’s not just about any user acquisition. Especially in mobile, the value of your user is a key parameter to your success. We provide the next level of user acquisition. Frankly, we don’t care about simply driving installs. We understand that your success is our success. And thus, we invest our entire mojo and the most creative minds to build technology that enables us to provide a high user value and a fast learning curve aligned with your mobile app requirements. Our user acquisition technology (AKA ‘Takoomi Inspire’) is the state of the art in user acquisition & advanced optimization. Putting together our thorough user acquisition know-how, alongside predictive analytics, results in the most advanced Smart User Acquisition engine available. How do we do it?We use Big Data to collect & analyze every parameter possible, even those that are seemingly negligible. With a 2 and 3-way pixel implementation, we add an additional layer of user value to our data – which enables us to better target your product with the exact audience and user value YOU determine. We are then able to put our algorithm to work to eliminate low value users, at the same time data is being collected.Dynamic payouts!Your advantage over your rival advertising competitors. Why prevent 2nd tier user value players or installs? Our technology enables you to acquire these users as well, at a lower CPI cost automatically defined by you. So while spotting and generating your essential 1st tier high value users, we provide you with extra revenue from the 2nd tier users as well.- At this stage, this option is available to our premium clients; with over 300k monthly budgets only. In-App Purchases/Micro Payments Optimization Engine Optimize your in-app purchases to the max! “In-app purchases helped to drive up spending on mobile games by more than 60 percent to $16.5 billion (12 billion Euros) in 2013” – research house IHS.Our technology is designed to optimize and increase your revenue from in-app purchases.Using our in-app optimization engine, you can easily increase the revenue generated from your users by more than 30%.How does it work? Optimized Pricing – you define the “learning” percentage, we provide you with the optimal pricing per segment based on our test. Optimal pricing is defined as the price generating the highest revenue per each of your users. This price is constantly tested and updated alongside changes in your app, app version updates, etc. * the optimal price can be segmented by country/OS/Carrier/Device and more Optimized Paying Users to Target (Oput) – Our core technology constantly monitors your paying users and marks their unique defining parameters, allowing us to provide you with a unique, valuable insights report of your “heavy rollers.” You’re then able to shift focus to media buying. Anti-intelligence BI shield Protect yourself from spying! These days, with the market flooded with BI tools for your competitors to spy on your methods and advertising locations, it is more important than ever to protect your assets and efforts. Takoomi has designed a powerful tool that enables us to hide your campaigns from your competitors and spying spiders, to make your ads visible to real users only. By blocking competitors from obtaining your know-how the easy way, you can now safely manage your campaigns, and maintain & increase your generated revenue for the long run.That way, by blocking competitors from knowing-how the easy way,you can now safely manage your campaigns and maintain & increase your generated revenue for the long run. Dynamic Mobile RTB Automated Self-Serve Platform! We have designed another powerful tool to suit your media buying & user acquisition needs. Since we know it is crucial to keep the control in your hands on one hand, but to stay efficient on the other, we have created our Dynamic Mobile RTB platform. You get: Full transparency on apps/sites Extreme SSP access – we are connected directly to all the major and medium size SSP’s Easy to use & intuitive UI Predictive analytics and suggested targeting, based on your past RTB activity! Complete campaign management control Multi-channel Multi- tracking pixel support Self-service platform Elastic big data DB, allowing you to quickly and smoothly run reports without delays The use of our Dynamic RTB is limited to selected partners only, at this stage. Services Our Mobile Services As one of the pioneering companies in the mobile advertising industry, we bring with us deep know-how and experience, using our unique in-house user acquisition technology, we deliver optimal results to our global clients. Providing premium web and in-app mobile traffic across 112 markets, our media is dedicated to match all mainstream offer verticals. Our main verticals: Games / Dating / Mobile Content / Lead Generation / Utility Apps We offer flexible bidding models to match your needs Fixed CPI/CPA bidding model The campaign performs on a fixed CPI rate. In this model we can test and optimize limited placements on our media to match your offer. Using our targeting and optimization technology, we are able to find the ideal placement within this media range. Dynamic CPC with your CPI/CPA Goals We invest a defined, limited budget to gain precise learning and optimize quickly towards your CPI goals. Using this model and our optimization platform, we are able to test high volumes of various media placements to quickly allocate the best media to match your offer, and to deliver the highest volumes within your CPI/CPA Goals. The learning process takes between 7 – 14 days, depending on the market and offer. This budget is dedicated for learning only to build the strongest possible base for your campaign; after the learning period is over, we can move to a CPI/CPA basis.
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Adjust, Kochava, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
eyal perlmuter
Israel
Mobile Campaign Manager
Dafna Schuldenfrei
Israel
Video Partners Manager
Site Traffic
  • 16340481 Global Rank
  • 219261
    Israel
  • 227 Estimated Visits
Traffic Sources
  • Direct
    65.70%
  • Search
    34.30%
  • Mail
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Israel
    100.00%
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Network Data
Country Breakdown
  • Israel
Reviews
Online Marketing Manager
Feb 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Takoomi, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI with ad inventory in countries such as Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Online Marketing Manager
Feb 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Takoomi, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI with ad inventory in countries such as Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Takoomi, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI with ad inventory in countries such as Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Demand Side Platform.
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