Tapad-Advertising-Reviews-Pricing

Tapad is the leader in cross-device content delivery. Our groundbreaking, proprietary technology assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness.

Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.

TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”

  • Company Name:
    Tapad
  • Parent Company Name:
    Telenor
  • Headquarters:
    307 7th Avenue Suite 2001 New York, NY 10018 United States of America
  • Office Locations:
    HQ: New York. Also: San Francisco, El Segundo, Chicago, Birmingham, Miami.
  • 51-200 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display, Desktop Display
  • CPA, CPC, CPI, CPM, CPV
  • Demand Side Platform, Retargeting
  • Headline:
    Mobile Demand Side Platform: Cross-Device Retargeting
  • Industries
    Mobile App Installs, Technology
  • Key Differentiator
    Cross-Device Targeting. Retargeting, Location, Audience, & Analytics.
  • Owned / Operated Properties
    Tapad.com, TapadCoral.com
  • Targeting

    Cross-Platform Retargeting. BlueKai Data. Location-based targeting: Travel, Political, Business Products, Retail

  • Data Partners
    LiveIntent, Bluekai, Placed, LiveRamp
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    SDK, MobileApp Tracking by TUNE, Kochava, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
John Mariano
Greater New York City Area
Senior Director, Sales
Daniel Dobosz
Greater New York City Area
Director, Talent Acquisition
Todd Benedict
Greater New York City Area
Chief Revenue Officer, NA
Site Traffic
  • 81282 Global Rank
  • 33145
    United States
  • 1.48M Estimated Visits
Traffic Sources
  • Direct
    45.16%
  • Search
    22.85%
  • Referrals
    21.84%
  • Social
    7.88%
  • Mail
    2.27%
  • Display
    0.00%
Geography Breakdown
  • United States
    66.19%
  • India
    10.46%
  • United Kingdom
    2.52%
  • Canada
    2.29%
  • Japan
    2.26%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Germany
  • Canada
Mobile Display
  • 200B mobile monthly overall impressions
Reviews
4 out of 5 stars
Agency Media Planner
Oct 17, 2014
Mobile display, mobile video, cross-screen, retargeting, 3rd party data
$2 CPM for standard RON - $15 CPM for Pre-roll video
TapAd, They have a really cool product and basically invented cross-screen. They have a lot of data partnerships and can scale well. Their performance is sometimes lower than average though, but they are definitely worth a test. Their tem is really great, they are super responsive and provide great reports and insights.
Files
Creatives
How Publishers use Tapad - Device Graph
How Publishers use Tapad's Device Graph to Extract Value from their Audience Data
How Publishers use Tapad - Device Graph
How Publishers use Tapad's Device Graph to Extract Value from their Audience Data
Dell
Packaged Foods Company
Luxury Automotive Manufacturer
Commercial Bank
Auto Manufacturer
Dell
Packaged Foods Company
Luxury Automotive Manufacturer
Commercial Bank
Auto Manufacturer
Device Graph Demo
Tapad advertising reaches 1.48M visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada, Japan, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Tapad will allow you to reach consumers in industries or verticals such as Technology, Mobile App Installs; you can target them with parameters such as: Cross-Platform Retargeting. BlueKai Data. Location-based targeting: Travel, Political, Business Products, Retail.

They are headquartered at 307 7th Avenue Suite 2001 New York, NY 10018 United States of America, and have 129 advertising & marketing contacts listed on Thalamus.