Test.ical.ly-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: getting the web by the balls | test.ical.ly
  • Key Differentiator
    Yesterday a colleague of mine told me a story how he explained the advertising business model to an editorial team with an analogy. It didn’t go well.. As analogies go they’re flawed and never fit a hundred per cent but this one I think was quite accurate. He told the editorial team of a magazine website that the advertising business on a content website was similar to a restaurant. The editorial team were the chefs in the kitchen preparing the meals. The advertising partners are an old fashioned couple where he has the money as he represents the advertiser but she decides where they spend it as she represents his advertising agency. The marketeers (like himself) are the waiters going back and forth between the couple and the kitchen to present the coules wishes. The chefs then prepare the meals that is asked of them of course within reason. They won’t do a burger with chips or Sushi when they specialize in french cuisine. The editorial team wasn’t happy with it. In fact they were outraged as this story compromised their work ethics. Still I thing this analogy fits pretty well. The brutal truth within it however wasn’t mentioned by either the marketeers nor the editors. The website visitor is the meal
  • Owned / Operated Properties
    testically.org
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 30911360 Global Rank
  • 3367395
    Germany
  • 79 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Germany
    100.00%
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Network Data
Reviews
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Test.ical.ly, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Test.ical.ly, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Test.ical.ly, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Test.ical.ly advertising reaches 79 visitors across desktop and mobile web, in countries such as Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Test.ical.ly will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Thalamus.