112058.35868 websnapshot
Test.ical.ly
Publisher: getting the web by the balls | test.ical.ly
Desktop Display
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: getting the web by the balls | test.ical.ly
  • Key Differentiator
    Yesterday a colleague of mine told me a story how he explained the advertising business model to an editorial team with an analogy. It didn’t go well.. As analogies go they’re flawed and never fit a hundred per cent but this one I think was quite accurate. He told the editorial team of a magazine website that the advertising business on a content website was similar to a restaurant. The editorial team were the chefs in the kitchen preparing the meals. The advertising partners are an old fashioned couple where he has the money as he represents the advertiser but she decides where they spend it as she represents his advertising agency. The marketeers (like himself) are the waiters going back and forth between the couple and the kitchen to present the coules wishes. The chefs then prepare the meals that is asked of them of course within reason. They won’t do a burger with chips or Sushi when they specialize in french cuisine. The editorial team wasn’t happy with it. In fact they were outraged as this story compromised their work ethics. Still I thing this analogy fits pretty well. The brutal truth within it however wasn’t mentioned by either the marketeers nor the editors. The website visitor is the meal
  • Owned / Operated Properties
    testically.org
Contacts
Site Traffic
  • 25762057 Global Rank
  • 561199
    Thailand
  • 145 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Thailand
    100.00%
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