About

John Georges, who took over a small family company and transformed it into a billion-dollar business, completed a deal May 7, 2013 to buy The Advocate.

Georges named two veteran Louisiana journalists as senior executives. Georges said he will serve as publisher of The Advocate and he named Dan Shea as general manager and Peter Kovacs as editor. Georges said he will meet Wednesday with the newspaper’s 450 employees.

“The Advocate is a strong brand with dedicated employees and a supportive community,” Georges said. “In addition to one of the newest and most state-of-the-art print production facilities in the industry, The Advocate has impressive digital capabilities. Together, these components ensure The Advocate will thrive for a long time to come.”

David Manship, who was publisher of The Advocate, said while it was a “sad day” to sell his interest in a newspaper he had been involved with for 40 years, it is going into good hands. “John is a very capable businessman,” Manship said. “He’s a true Louisianian and he will do an excellent job to carry on the tradition that the paper has established.”

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Baton Rouge News, Sports and Entertainment
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    The biggest reach. The most powerful tools. The Advocate leads the region in exposure, and we offer a wide variety of tools across all screens - desktop, mobile, and tablet - to help drive customers to your business. Discover what we can do for you.
  • Targeting

    Geographic

Site Traffic
  • 22636 Global Rank
  • 4523
    United States
  • 2.84 M Estimated Visits
Traffic Sources
  • Search
    33.35%
  • Direct
    27.48%
  • Social
    22.47%
  • Referrals
    14.16%
  • Mail
    2.50%
  • Display
    0.03%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 2,839
131
United States Rank 490
25
United States Page Views 98.16%
0.04%
Top Countries
Top Search Keywords
  • Baton Rouge
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.spreedinc.providers.capitalcitypress.advocatefootball
  • App Support: http://theadvocate.com
  • Genre: sports
  • Bundle ID: com.spreedinc.providers.capitalcitypress.advocatefootball
  • App Size: 0
  • Version: 2015082614
  • Release Date: August 14th, 2013
  • Update Date: August 27th, 2015

Description:

The Advocate Football: Get the latest football news and updates on your favorite Louisiana teams from The Advocate’s award-winning sports staff. The Advocate, a Tiger Partner, is the official newspaper and newspaper website of LSU Athletics. Features include game coverage, game analysis and more. Download The Advocate Football app today!

Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    48.51%
  • Standard
    50.15%
  • Direct
    1.35%
Ads Seen Recently
21,652
Longest Running Ad
The Advocate
Device
Desktop
Dimensions
other
The Advocate
Device
Desktop
Dimensions
other
The Advocate
Device
Desktop
Dimensions
other
The Advocate
Device
Desktop
Dimensions
other
The Advocate
Device
Desktop
Dimensions
other
The Advocate
Device
Mobile
Dimensions
320x50
The Advocate
Device
Mobile
Dimensions
none
The Advocate
Device
Mobile
Dimensions
none
The Advocate
Device
Desktop
Dimensions
other
The Advocate
Device
Mobile
Dimensions
none
The Advocate
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
freewheel.tv
reseller
1064705
lkqd.net
reseller
593
59c49fa9598a0117
indexexchange.com
direct
190549
contextweb.com
reseller
561340
89ff185a4c4e857c
appnexus.com
reseller
9733
google.com
reseller
pub-1929615694373103
f08c47fec0942fa0
rubiconproject.com
reseller
19564
0bfd66d529a55807
openx.com
reseller
539496816
6a698e2ec38604c6
spotx.tv
reseller
136839
7842df1d2fe2db34
spotxchange.com
reseller
136839
7842df1d2fe2db34
telaria.com
reseller
cd009
1a4e959a1b50034a
The Advocate advertising reaches 2.84M visitors across desktop and mobile web, in countries such as United States, Canada, Australia, United Kingdom, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on The Advocate will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Health & Beauty, Gaming, Financial Services, Food & Beverage, Government & Politics, Education; you can target them with parameters such as: Geographic.

They are headquartered at Baton Rouge, LA, United States, and have 29 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Advocate inventory partners include: freewheel.tv, lkqd.net, indexexchange.com, contextweb.com, appnexus.com, google.com, rubiconproject.com, openx.com, spotx.tv, spotxchange.com, telaria.com, tremorhub.com, beachfront.com, synacor.com, districtm.io, pubmatic.com, advertising.com, ucfunnel.com, adtech.com, springserve.com, gumgum.com, lijit.com, sovrn.com, sonobi.com, rhythmone.com, loopme.com, groundtruth.com, smartadserver.com, rtbhouse.com, engagebdr.com, undertone.com, cosmoshq.com, aniview.com, improvedigital.com, valo.ai, e-planning.net, conversantmedia.com, emxdgt.com, aps.amazon.com, advangelists.com, connatix.com, yahoo.com, mgid.com, vidazoo.com, teads.tv, outbrain.com, ssp.ynxs.io, aralego.com, 33across.com, insticator.com, taboola.com, coxmt.com, bidtellect.com, admanmedia.com, aol.com, subdomain=wheels.theadvocate.com, subdomain=homes.theacadianaadvocate.com, subdomain=homes.theadvocate.com, subdomain=jobs.theadvocate.com, subdomain=classifieds.theadvocate.com, subdomain=obits.theadvocate.com, media.net, video.unrulymedia.com, yieldmo.com, tribalfusion.com, exponential.com, aolcloud.net, subdomain=games.theadvocate.com, behave.com, onetag.com, chocolateplatform.com, vdopia.com, nativo.com, amazon.com, criteo.com, saambaa.com, nativeads.com, yieldlab.net, consumable.com, anyclip.com, vhbx.co, vindicosuite.com, criteo.net, amazon-adsystem.com, yieldlift.com, distroscale.com, cedato.com, smartyads.com, my6sense.com, adyoulike.com, nobid.io, audienciad.com, onomagic.com, brightcom.com, ad-generation.jp, smaato.com, contact=kmarsh@theadvocate.com, valueclickmedia.com, spoutable.com, sharethrough.com.

The Advocate works with Advertising technology companies such as MyBuys, Rocket Fuel, AdGear, Eq Ads, Brilig, The Trade Desk, Videology, Datonics, Google Remarketing, Neustar AdAdvisor, X Plus One, DemDex, Drawbridge, Media Innovation Group, Upfront Digital Media, Adify, BlueKai, eXelate, Turn, Index Exchange, Media News Group Interactive, Google Adsense, Advertising.com, Openads/OpenX, Dstillery, AOL-Time Warner Online Advertising, AppNexus, Yield Manager, Rubicon Project, AdMeld, Pubmatic, Atlas, Yahoo Publisher Network, Google Publisher Tag, Zedo, DoubleClick.Net, Mediaplex, RadiumOne, Aggregate Knowledge, Zenovia, Facebook Exchange FBX, Intent Media, Collective Media, AudienceScience, Korrelate, Tapad, Jumptap, Adap.TV, DoubleVerify, Conversant, Evidon, Commission Junction, Taboola, ADTECH, Flashtalking, Twitter Ads, Specific Media, Yahoo Small Business, VINDICO, SiteScout, PointRoll, Integral Ad Science, RealVu, Connexity, Simpli.fi, Nativo, LiveRail, SpotXchange, AcuityAds, Undertone, Google Adsense Asynchronous, DoubleClick Bid Manager, Tribal Fusion, Crosswise, IponWeb BidSwitch, RhythmOne, Magnetic, Teads, Spongecell, 161Media, Improve Digital, Eyeota, ULTA Beauty, Burst Media, Digilant, GAP, MyBuys MyAds, AlephD, Eye View Digital, LocalYokelMedia, Criteo Publisher Marketplace, Connatix, Header Tag by Index Exchange, Synacor Reseller, ShareThrough Reseller, Fyber Reseller, SmartAdServer Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Nativo Direct, RubiconProject Direct, Connatix Direct, Taboola Direct, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, FreeWheel Reseller, Sovrn Reseller, Connatix Reseller, Tremor Video Reseller, LKQD Direct, OpenX Direct, Sonobi Reseller, Taboola Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AOL Reseller, Brightcom Reseller, Outbrain Reseller, Outbrain Direct, SpringServe Reseller, Carambola Direct, AOL Direct, DistrictM Reseller, 33 Across Reseller, Nativo Reseller, Adform Reseller, Converstand Media Reseller, RhythmOne Reseller, AdYouLike Reseller, Lijit Reseller, Sonobi Direct, Sovrn Direct, Amazon Direct, Spoutable Reseller, ContextWeb Direct, Smaato Direct, Comet Cox Media Direct, Fyber Direct, Lijit Direct, LKQD Reseller, 33 Across Direct, Beachfront Reseller, BrightRoll Reseller, RhythmOne Direct, Smaato Reseller, DistrictM Direct, Videology Group Reseller, GumGum Reseller, GumGum Direct, Sekindo Direct, Sekindo Reseller, Triple Lift Direct, Beachfront Direct, Carambola Reseller, BrightRoll, NewsMax Feed Network, Carambola, GumGum, CogoCast, Forensiq, ContextWeb, AdMeta, Polymorph, Switch Ads, Amazon Ad System, Yahoo Ad Sync, Beeswax, MthSense, Avocet, BlueKai DMP, Sonobi, RUN Ads, Lanista Concepts, Media.net, Criteo, Amazon Associates, Narrative, Prebid, IndexExchange Reseller, IndexExchange Direct, ORC International Direct, Synacor Direct, Comet Cox Media Reseller, Yieldmo Reseller, Teads Reseller, Consumable, GetIntent, Adhigh, Adobe Audience Manager Sync, Walmart, Infolinks, AppNexus Segment Pixel, eyeReturn, Google Inteactive Media Ads, Technorati Media, SkimLinks, SpringServe, iSpot.tv, StickyAds TV, JustPremium, DistrictM, Atomx, C1X, Bebi, Adblade, AdBlade Embed, Improve Digital Reseller, Innovid, YieldBot Reseller, Bidtellect, Taboola Sponsored Links, StackAdapt, Vidible, Criteo Direct, SpringServe Direct, BlockAdBlock, LoopMe Reseller, Google AdSense Integrator, DynAdmic, Link Share, AppNexus Direct, PubMatic Direct, Yieldmo Direct, Brightcom Direct, Emerse, AdTheorent, Yieldmo, Admixer, Saambaa, TripleLift, Smart Adserver, Cedato Reseller, SpotX, Exponential Reseller, C1X Reseller, Stroeer Reseller, FirstImpression Reseller, Triple Lift Reseller, Yahoo Direct, Exponential Direct, ucfunnel Reseller, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, Lockerdome Direct, Consumable Direct, saambaa Direct, PilotX Reseller, Rock You Reseller, Undertone Reseller, Aniview Reseller, Imonomy Reseller, Vhbx Reseller, Undertone Direct, Experian Reseller, Smartclip Reseller, Vibrant Reseller, ad.plus Reseller, optAd360 Reseller, Media.net Reseller, vidoomy Reseller, Next Millenium Direct, Mars Media Group Direct, Vuble Reseller, Fatchilli Direct, Insticator Direct, Somoaudience Direct, Mobile Ad Trading Direct, Converstand Media Direct, Media.net Direct, ucfunnel Direct, MGID Direct, Insticator, Blis, Mobile Ad Trading, Proclivity, Adition, BidTheatre, Caraytech e-planning, Yieldlab, Widespace, Segmento, EMX, DistroScale Reseller, Telaria Reseller, Teads Direct, Facebook Recirculation Ads, AdMan Reseller, Sortable Direct, ShareThrough Direct, E-Planning Direct, Improve Digital Direct, LoopMe Direct, Vidazoo Reseller, RTB House Direct, SmartAdServer Direct, E-Planning Reseller, Bidtellect Reseller, RTB House Reseller, GroundTruth Reseller, Lockerdome Reseller, bRealtime, Advangelists, Clickagy, Powerlinks, BidSwitch, Hybrid.ai, MaxPoint Interactive, Appier, Adelphic, ZypMedia, Loopme, Yahoo Reseller, FirstImpression, my6sense Reseller, Uponit, Connatix Video Player, Admedo, OnAudience, ClickCertain, Outbrain, Amazon Transparent Ad Marketplace, Chocolate Direct, OneTag Reseller, Facebook Custom Audiences, comScore Activation, FLoC, The MediaGrid Reseller, App-Ads.txt, Sharethrough, Revcontent Direct, Google Floodlight Counter, TargetSpot Direct, Triton Digital Direct, Infolinks Reseller, VigLink, Infolinks Direct, Genesis Media Reseller, Kargo Reseller.