The-Advocate-Advertising-Reviews-Pricing

John Georges, who took over a small family company and transformed it into a billion-dollar business, completed a deal May 7, 2013 to buy The Advocate.

Georges named two veteran Louisiana journalists as senior executives. Georges said he will serve as publisher of The Advocate and he named Dan Shea as general manager and Peter Kovacs as editor. Georges said he will meet Wednesday with the newspaper’s 450 employees.

“The Advocate is a strong brand with dedicated employees and a supportive community,” Georges said. “In addition to one of the newest and most state-of-the-art print production facilities in the industry, The Advocate has impressive digital capabilities. Together, these components ensure The Advocate will thrive for a long time to come.”

David Manship, who was publisher of The Advocate, said while it was a “sad day” to sell his interest in a newspaper he had been involved with for 40 years, it is going into good hands. “John is a very capable businessman,” Manship said. “He’s a true Louisianian and he will do an excellent job to carry on the tradition that the paper has established.”

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Baton Rouge News, Sports and Entertainment
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    The biggest reach. The most powerful tools. The Advocate leads the region in exposure, and we offer a wide variety of tools across all screens - desktop, mobile, and tablet - to help drive customers to your business. Discover what we can do for you.
  • Owned / Operated Properties
    TheAdvocate.com
  • Targeting

    Geographic

  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lou Hudson
Advertising Director Baton Rouge
Matthew Campanella
Multimedia Sales Consultant
Site Traffic
  • 24418 Global Rank
  • 4310
    United States
  • 3.35M Estimated Visits
Traffic Sources
  • Direct
    39.78%
  • Search
    32.60%
  • Social
    16.28%
  • Referrals
    10.04%
  • Mail
    1.26%
  • Display
    0.04%
Geography Breakdown
  • United States
    93.50%
  • Canada
    0.98%
  • United Kingdom
    0.76%
  • Germany
    0.36%
  • Brazil
    0.36%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 90k
    Facebook fans
  • 57.6k
    Twitter followers
Desktop Display
  • 1.1M display total monthly uniques
  • 7.9M display total monthly impressions
Mobile Display
  • 2.1M mobile total monthly uniques
  • 7.4M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
66% male
34% female
Age
18
16%
18-24
5%
25-34
14%
35-44
20%
45-54
23%
55-64
13%
65+
7%
Income
$0k-$50k
38%
$50k-$100k
33%
$100k-$150k
16%
$150k+
13%
Education
No College
31%
College
43%
Grad School
26%
Reviews
Online Marketing Manager
May 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Advocate, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Advocate, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 26, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Advocate, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Media Kit
The Advocate advertising reaches 3.35M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Advocate will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Education, Health & Beauty, Sports, Financial Services, Gaming, Food & Beverage; you can target them with parameters such as: Geographic.

They are headquartered at 7290 Bluebonnet Blvd. Baton Rouge, LA 70810 United States, and have 55 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Advocate inventory partners include: subdomain=obits.theadvocate.com, subdomain=games.theadvocate.com, google.com, openx.com, appnexus.com, undertone.com, spotx.tv, spotxchange.com, fyber.com, rubiconproject.com, tremorhub.com, contextweb.com, indexexchange.com, pubmatic.com, advertising.com, taboola.com, connatix.com, nativo.com, outbrain.com, districtm.io, aolcloud.net, smartadserver.com, brightcom.com, emxdgt.com, adtech.com, springserve.com, lkqd.com, lkqd.net, beachfront.com, freewheel.tv, lijit.com, sovrn.com, rtk.io, amazon-adsystem.com, aol.com, theagency.com, nativeads.com, ssphwy.com, rhythmone.com, quantcast.com, crimtan.com, thetradedesk.com, switchconcepts.com, aerserv.com, subdomain=wheels.theneworleansadvocate.com, subdomain=wheels.theadvocate.com, subdomain=homes.theacadianaadvocate.com, subdomain=homes.theneworleansadvocate.com, subdomain=homes.theadvocate.com, subdomain=jobs.theneworleansadvocate.com, subdomain=jobs.theacadianaadvocate.com, subdomain=jobs.theadvocate.com, subdomain=classifieds.theadvocate.com, spoutable.com, revcontent.com, content-ad.net, criteo.com, pubnative.net, zemanta.com, bidtellect.com, sonobi.com, synacor.com, jadserve.postrelease.com, conversantmedia.com, adyoulike.com, adform.com, vertoz.com, saambaa.com, 33across.com, brightroll.com, carambo.la, sekindo.com, insticator.com, yieldlab.net, sharethrough.com, bidfluence.com, gumgum.com, valueclickmedia.com, media.net, criteo.net, aolcloud.com, x.fidelity-media.com, amazon.com.