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3 The Backlot (Viacom International Inc) Contacts
The Backlot (Viacom International Inc)
Publisher: thebacklot.com - Corner of Hollywood and Gay
Desktop Display, Mobile Display

The Backlot Studios is a purpose-built, 78 seat private screening room and entertaining space suitable for corporate and private events. The auditorium, complete with the latest in digital technology, is set inside a converted warehouse complete with a fully licensed cafe/ bar and beautifully designed function area.

Corporate presentations, sales events, product launches, movie screenings, weddings, birthday parties, live or prerecorded music previews, private events, film and social club events, gaming competitions or world sporting events, you name it, The Backlot Studios can deliver.

The Backlot Studios also provide theatrical placement and the composition and production of audio and specialised media.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: thebacklot.com - Corner of Hollywood and Gay
  • Key Differentiator
    The Backlot covers Hollywood and mainstream popular culture viewed from a gay guy’s perspective. In addition to entertainment commentary by our witty writers, we bring exclusive celebrity interviews, hot photo shoots, film reviews, TV recaps, original video and more. The Backlot DogStarted in 2005 as AfterElton, a site for gay men interested in mainstream entertainment, the site has evolved into a welcoming venue for both gay male and straight female readers alike – in fact our audience is roughly 60% male / 40% female.
  • Owned / Operated Properties
    thebacklot.com
Site Traffic
  • 1.05k Estimated Visits
Traffic Sources
  • Referrals
    70.19%
  • Direct
    29.81%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • China
    48.69%
  • United States
    42.02%
  • Pakistan
    4.98%
  • Egypt
    4.31%
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Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Desktop Display
  • 246k display total monthly uniques
  • 723k display total monthly impressions
Mobile Display
  • 304k mobile total monthly uniques
  • 703k mobile monthly overall impressions
59%
iOS
41%
Android
Audience Demographics
70% male
30% female
Age
18
10%
18-24
15%
25-34
25%
35-44
20%
45-54
20%
55-64
5%
65+
5%
Income
$0k-$50k
55%
$50k-$100k
25%
$100k-$150k
10%
$150k+
10%
Education
No College
35%
College
45%
Grad School
20%
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