The Batavian was officially launched May 1, 2008. It is the first local, online-only news source for Batavia and Genesee County. The Batavian now stands as Genesee County's most popular online news site.

The purpose of the site is to provide local residents with timely news and information mostly about Genesee County. It is also our mission to ensure that every resident has a chance to contribute to the community by posting news and opinion about events, whether of local interest or national or international importance.

We believe that through civil discussion, communities grow stronger. We encourage all residents to participate, and only ask that each contributor treat others with respect.

The Batavian is not affiliated with any other local media. It is independently operated.

The Genesee County Chamber of Commerce selected The Batavian as the 2009 Innovative Enterprise of the Year.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Online News, Community Views
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Travel & Leisure, eCommerce
  • Key Differentiator
    Local business marketing The Batavian offers a full range of promotional opportunities for local businesses, both online and in print. Local businesses can advertising with Genesee County's #1 web site or tap into our marketing expertise for help with online and print promotions.
  • Owned / Operated Properties
    thebatavian.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lisa Ace
advertising and marketing coordinator
Howard Owens
publisher
Site Traffic
  • 287776 Global Rank
  • 59684
    United States
  • 323k Estimated Visits
Traffic Sources
  • Direct
    79.57%
  • Search
    13.59%
  • Referrals
    3.38%
  • Social
    2.92%
  • Mail
    0.54%
  • Display
    0.00%
Geography Breakdown
  • United States
    97.37%
  • United Kingdom
    0.60%
  • Australia
    0.55%
  • Brazil
    0.39%
  • Poland
    0.29%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Germany
  • Canada
  • United Kingdom
  • Russia
Email / Social Data
  • 3.28k
    Twitter followers
Desktop Display
  • 50k display total monthly uniques
  • 393k display total monthly impressions
Mobile Display
  • 62k mobile total monthly uniques
  • 392k mobile monthly overall impressions
52%
iOS
48%
Android
62%
Phone
38%
Tablet
Audience Demographics
48% male
52% female
Age
18
10%
18-24
10%
25-34
15%
35-44
15%
45-54
25%
55-64
15%
65+
10%
Income
$0k-$50k
40%
$50k-$100k
40%
$100k-$150k
15%
$150k+
5%
Education
No College
45%
College
45%
Grad School
10%
Reviews
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Batavian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Poland, Germany, Canada, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Batavian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Poland, Germany, Canada, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Batavian, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Poland, Germany, Canada, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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2.68 MB Jul 15, 2016 07:02 PM
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Creatives
The Batavian advertising reaches 323k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Poland, Germany, Canada, Russia. Pricing models they offer are CPM on channels such as Display, Email, Social Advertising on The Batavian will allow you to reach consumers in industries or verticals such as Travel & Leisure, Consumer Packaged Goods, Non-Profit, Government & Politics, Technology, Health & Beauty, Sports, Entertainment, eCommerce, Healthcare, Automotive, Food & Beverage, Financial Services, Retail, Clothing & Fashion, Gaming.

They have 2 advertising & marketing contacts listed on Thalamus.