The Buffalo News is the primary newspaper of the Buffalo, New York, metropolitan area and its surrounding suburbs. It is wholly owned by Berkshire Hathaway.

The News was founded in 1873 by Edward H. Butler as a Sunday paper. In 1880, the News began publishing daily editions as well, and in 1914, became an inversion of its original existence by publishing Monday through Saturday only, with no publication on Sunday. During most of its life, the News was known as The Buffalo Evening News, and a gentlemen's agreement between the Evening News and the Buffalo Courier-Express meant that the Evening News would be just that, while the Courier-Express would be a morning-only paper. Until 1977 the News did not publish on Sundays, per gentleman's agreement with the Courier and its weekend edition was on Saturday evening.

In 1977, Warren Buffett's Berkshire Hathaway purchased the Evening News, and began publishing Saturday and Sunday Morning. The Courier-Express published its last issue on September 19, 1982 after a period of financial trauma, although at least part of its troubles are attributable to internal union strife within the Buffalo Newspaper Guild. That same year, the Evening News changed its name to The Buffalo News and began publishing morning and evening editions. Evening editions ceased in 2006. The News remains Buffalo's only daily newspaper, and probably forecast a trend whereby most American cities currently have only one daily newspaper.

The News participates in the Buffalo community and sponsors charitable, social, and educational events. The News also holds an annual Kids' Day newspaper sale in which civic groups sell the morning edition of the newspaper for double the usual price, with all proceeds directed to Buffalo's Children's Hospital.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Buffalo's Number One Source For Breaking News | The Buffalo Newspaper Online
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Sports
  • Key Differentiator
    Advertise With Us Looking for customers who are ready to buy? Every day, The Buffalo News reaches consumers who are in the market for products and services. From printing services to online media to traditional print and more - our robust product suite will help you reach your target audience and meet your business goals.
  • Owned / Operated Properties
    canalsidemedia.com, buffalonews.com, bflomagazine.com, buffalo.com, shopbuffalo.com, buffalodeals.com, jobs.buffalonews.com
Site Traffic
  • 26027 Global Rank
  • 4867
    United States
  • 2.63M Estimated Visits
Traffic Sources
  • Direct
    45.71%
  • Search
    29.19%
  • Social
    16.73%
  • Referrals
    4.37%
  • Mail
    3.96%
  • Display
    0.04%
Geography Breakdown
  • United States
    89.33%
  • Canada
    3.48%
  • United Kingdom
    1.09%
  • Netherlands
    0.64%
  • Switzerland
    0.63%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 113k
    Facebook fans
  • 120k
    Twitter followers
Reviews
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Buffalo News, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Switzerland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Buffalo News, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Switzerland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Buffalo News, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Switzerland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Name SIZE modified
2.05 MB Jul 14, 2016 02:15 AM
Delete
Creatives
The Buffalo News advertising reaches 2.63M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Netherlands, Switzerland. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Buffalo News will allow you to reach consumers in industries or verticals such as Sports, Food & Beverage, Education, Entertainment, Automotive, Health & Beauty, Government & Politics.

They are headquartered at One News Plaza Buffalo, NY 14203 United States, and have 8 advertising & marketing contacts listed on Thalamus.