About

The independent student newspaper of the University of Virginia, serving the community since 1890

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Cavalier Daily
  • Key Differentiator
    Overview The Cavalier Daily is the financially and editorially independent student newspaper serving the University of Virginia community. Established in 1890 as College Topics, it is the oldest collegiate daily in Virginia and the oldest daily newspaper in Charlottesville. The staff comprises about 150 students. Facts at a Glance Circulation: 10,000. Frequency: Monday-Thursday during the fall and spring semesters. Distribution: About 85 locations on-Grounds and around the Charlottesville area. Audience: More than 21,000 undergraduate and graduate students, as well as faculty, local residents and visitors. PayPal If you have received an invoice from a Cavalier Daily Advertising Representative, you can pay for it here. The Cavalier Daily accepts credit card payments online via PayPal. You do not need a PayPal account to process your payment. When you are on the PayPal page, please enter the amount on your invoice for the item price and your invoice number in the comment box. All non-profit and local businesses must prepay for ads before the run date unless otherwise agreed. PayPal - The safer, easier way to pay online! Contact Us Advertising Manager – Kirsten Steuber, k.steuber@cavalierdaily.com, 434-326-3233 Senior Advertising Associate – Sascha Oswald s.oswald@cavalierdaily.com Chief Financial Officer – Peter Simonsen, cfo@cavalierdaily.com, 310-489-6959 Display Advertisement Dimensions All camera-ready ads must be designed to the reserved size to ensure accurate reproduction. The Cavalier Daily reserves the right to adjust any advertisements that are not prepared to the correct measurements of the reserved size. Horizontal measurements are based upon the column widths as described below. All vertical measurements are in standard inches. 1 column = 1.5 in. 2 columns = 3.2 in. 3 columns = 4.8 in. 4 columns = 6.5 in. 5 columns = 8.2 in. 6 columns = 9.8 in. Payment Individual invoices will be generated for each display advertisement that runs in the paper. A full-page tear sheet will be mailed or emailed with the invoice. Monthly statements can also be generated upon request. The Cavalier Daily accepts payments in cash, check, credit card and PayPal. To pay by credit card, please call the Advertising Department or use the PayPal site. All non-profit and local businesses must prepay for ads before the run date unless otherwise agreed. The Cavalier Daily reserves the right to charge a 5% interest charge per month on all past due balances. Overdue accounts may be turned over to a debt collection agency. Delivery Methods Electronic submission of ads is preferred. Ads may be e-mailed or submitted on Zip disks. Ads can also be downloaded from Web or FTP sites. To send an ad via e-mail to ads@cavalierdaily.com or nationalads@cavalierdaily.com, please include the following information in the text: name, address, phone number, the ad size and run dates. Upload the ad as an attachment. Camera ready ads up to 8.5 × 11” are also acceptable. Artwork and logos should be clean, original copies on white paper. Photos for camera-ready ads should be screened at 85 lpi. All camera-ready ads will be scanned at a high resolution, although we can not guarantee that the quality will be the same as the original. The Cavalier Daily reserves the right to make any necessary changes to ensure compatibility and best possible output. Proofs Proofs will be furnished upon request. Advertisers must request proofs three days prior to the ad’s run date. Only changes for typographical errors may be made after the reservation deadline for an ad. Proofs can only be provided by fax or by appointment in The Cavalier Daily offices. Tearsheets Tearsheets will be furnished upon request for proof of publication for display advertising. Complete issues may be requested by non-local advertisers based on availability. Tearsheets will not be provided for classified advertisements. The advertising manager reserves the right to deny excessive tearsheet requests. Ad Preparation Pre-designed advertisements are preferred; however, basic typesetting and layout is included in the cost of an ad. Scanning of logos and images and access to The Cavalier Daily clipart directory are provided at no additional cost. Please see Policies for deadline information regarding ads designed by The Cavalier Daily staff. The Cavalier Daily reserves the right to charge a design fee for elaborate or time-consuming design work. Design fees will be assessed at the discretion of the advertising manager and will be stated before any design work is completed. File Formats The Cavalier Daily uses Macintosh computers to produce ads. Although we can read most Windows file formats, there is a lower chance of compatibility problems if ads are supplied as Mac files. Acrobat PDF files are preferred, since PDF format embeds all graphics and fonts into a single, complete file. We can also accept files converted to TIFF or EPS format. The Cavalier Daily performs design and layout in Adobe InDesign, Illustrator, and Photoshop. We can accept files in these programs, but they frequently require font substitution and reformatting. Substantial redesign of incompatible files may be subject to additional production charges. We cannot accept any Microsoft Office (Word, Excel, PowerPoint, etc.) or Quark files. If you create content in these programs, please convert your ad to a PDF before submitting. Generally, web file formats, such as GIF and JPEG, will not reproduce well in print and are not preferred. Resolution Photographs in ads submitted electronically should be screened at 85 lpi. Fonts If you are submitting a file in PDF format, please ensure all fonts are embedded when the PDF file is created. If you are submitting a file in any other format, we can not guarantee that the exact fonts will be available. The Cavalier Daily reserves the right to make any font substitutions for fonts that are not embedded in the ad. Color Process color ads are printed using CMYK colors. For any ad printed in Spot color, you must specify in your design application that the color type is “Spot Color” instead of “Process Color.” We cannot adjust colors in PDF or EPS files. Please convert any color text or graphics from RGB to CMYK. Cancellation All cancellations must be made prior to the advertising deadline. Advertisements cancelled after that time will be charged the full cost of the ad. There is no refund for cancelled classified ads. Deadline Space for display advertising must be reserved by 3 p.m. two business days prior to publication. Ad copy is also due at this time. Space reservations for any ads that will be designed by the advertising staff of The Cavalier Daily must be made by 3 p.m. three days prior to publication. Appearance All advertising is subject to approval by the Advertising Manager and the Managing Board. The Cavalier Daily reserves the right to refuse any advertisement or to label any ad “Paid Advertisement.” Placement The Cavalier Daily does not guarantee the placement of any ad in a specific location within an issue. Priority placement is available, however, and can be arranged through negotiation with the Advertising Manager. An extra charge may apply for ads placed in specific sections of the paper depending on ad size, content or location. Liability The advertiser and its agents assumes all liability for any ad placed in The Cavalier Daily and agrees to hold The Cavalier Daily and its agents not liable for the content of all advertising authorized for publication, including any photograph, likeness, name, logo, trademark, representation or any other material provided by the advertiser. Make Good The Cavalier Daily reserves the right to make any necessary changes to ensure compatibility and best possible output. No adjustment will be made unless the error or omission is reported to the Advertising Manager within two weeks of the ad’s publication. Liability for adjustments is limited to the cost of the advertisement. The Cavalier Daily is not liable for typographical errors or printer error.
Site Traffic
  • 594175 Global Rank
  • 124819
    United States
  • 192 K Estimated Visits
Traffic Sources
  • Search
    51.46%
  • Direct
    43.49%
  • Social
    4.38%
  • Referrals
    0.68%
  • Display
    0.00%
  • Mail
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 203,771
7,634
United States Rank 47,075
11,418
United States Page Views 94.5%
1.2%
Top Countries
Top Search Keywords
  • Charlottesville
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://itunes.apple.com/app/cavalier-daily/id1011660509
  • App Support: http://www.cavalierdaily.com/page/staff
  • Genre: News
  • Bundle ID: com.hooapps.cavdaily
  • App Size: 4.93 M
  • Version: 1.2
  • Release Date: July 1st, 2015
  • Update Date: January 27th, 2016

Description:

The Cavalier Daily is a student-run newspaper at the University of Virginia.

Accelerate Framework
This document describes the Accelerate framework, which contains C APIs for vector and matrix math, digital signal processing, large number handling, and image processing.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
MapKit
The Map Kit framework provides an interface for embedding maps directly into your own windows and views. This framework also provides support for annotating the map, adding overlays, and performing reverse-geocoding lookups to determine placemark information for a given map coordinate.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
StoreKit
StoreKit enables users to embed a store in their app. It also process financial transactions associated with the purchase of content and services.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
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  • Standard
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  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
The Cavalier Daily
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
yahoo.com
reseller
57289
e1a5b5b6e3255540
yahoo.com
reseller
55029
e1a5b5b6e3255540
pubmatic.com
reseller
156631
5d62403b186f2ace
rubiconproject.com
reseller
12186
0bfd66d529a55807
e-planning.net
direct
24e8a6d743b219a7
lijit.com
direct
265720-eb
fafdf38b16bf6b2b
openx.com
reseller
539924617
6a698e2ec38604c6
openx.com
reseller
538959099
6a698e2ec38604c6
gumgum.com
reseller
11645
ffdef49475d318a9
appnexus.com
reseller
1360
f5ab79cb980f11d1
lijit.com
direct
265720
fafdf38b16bf6b2b
The Cavalier Daily advertising reaches 192k visitors across desktop and mobile web, in countries such as United States, Pakistan, Philippines, United Kingdom, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Cavalier Daily will allow you to reach consumers in industries or verticals such as .

They are headquartered at Charlottesville, VA, United States, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Cavalier Daily inventory partners include: yahoo.com, pubmatic.com, rubiconproject.com, e-planning.net, lijit.com, openx.com, gumgum.com, appnexus.com, sovrn.com, lockerdome.com, rtk.io, contextweb.com, rhythmone.com, sonobi.com, emxdgt.com, beachfront.com, aolcloud.net, adtech.com, aps.amazon.com, adyoulike.com, indexexchange.com, fyber.com, tremorhub.com, advertising.com, spotxchange.com, spotx.tv, taboola.com, conversantmedia.com, google.com, criteo.com, amazon.com, 33across.com, districtm.io, coxmt.com, media.net, lkqd.net, lkqd.com, telaria.com, sekindo.com, freewheel.tv, monumetric.com, evergreenlift.com, synacor.com, bidtellect.com, admixer.net, yieldmo.com, video.unrulymedia.com, vdopia.com, undertone.com, triplelift.com, revcontent.com, nobid.io, my6sense.com, chocolateplatform.com, advangelists.com, smartadserver.com, improvedigital.com.

The Cavalier Daily works with Advertising technology companies such as X Plus One, DoubleClick.Net, Google Ad Partner Services, Google Adsense, Mediaplex, Aggregate Knowledge, AppNexus, Collective Media, Evidon, Integral Ad Science, DoubleVerify, Yahoo Small Business, Openads/OpenX, Spongecell, Smart Adserver, Atlas, Open AdStream, The Trade Desk, eXelate, Twitter Ads, Chango, Facebook Exchange FBX, ContextWeb, Specific Media, VINDICO, Pubmatic, Rubicon Project, SkimLinks, Burst Media, Datonics, SpotXchange, Index Exchange, Improve Digital, BlueKai, Zenovia, Adap.TV, Turn, Adify, SiteScout, ADTECH, Advertising.com, Dstillery, LiveRail, MyBuys MyAds, eyeReturn, Rocket Fuel, Connexity, Neustar AdAdvisor, Flite, Tapad, Jumptap, AOL-Time Warner Online Advertising, DemDex, Experian, Yield Manager, RealVu, Vidible, AppNexus Ad Tag, AudienceScience, BlueKai DMP, AcuityAds, IponWeb BidSwitch, Drawbridge, Engage BDR, Adconion, BrightRoll, Videology, DoubleClick Bid Manager, Crosswise, Simpli.fi, Korrelate, Teads, AlephD, AdMeta, Metrigo, Zedo, TripleLift, Sekindo, Nexage, Digilant, Flashtalking, RadiumOne, Marchex, Tribal Fusion, Magnetic, ULTA Beauty, AdRoll, Adform, Monarch Ads, Semasio, Sonobi, Resonate Insights, Impact, Komoona, PartyCity, Visible Measures, QVC, AppNexus Segment Pixel, Google Adsense Asynchronous, Adobe Audience Manager Sync, Eye View Digital, Yahoo Ad Sync, Technorati Media, RhythmOne, GumGum, StackAdapt, Amazon Ad System, Amazon Associates, RUN Ads, Beeswax, Media.net, Ads.txt, OpenX Reseller, Ad Tech Japan AOL, Google AdSense Integrator, Broad Street Ads, DynAdmic, flytedesk, Blis, Adelphic, MaxPoint Interactive, Freebit Admind, So-net Media, Loopme, Adpushup, SpotXChange Reseller, RubiconProject Reseller, AppNexus Reseller, PubMatic Reseller, Google Reseller, DistrictM Reseller, AOL Reseller, Comet Cox Media Reseller, IndexExchange Reseller, Media.net Reseller, Genesis Media Reseller, Sonobi Reseller, 33 Across Reseller, Amazon Reseller, Criteo Reseller, ORC International Reseller, Converstand Media Reseller, ContextWeb Reseller, Taboola Reseller, Tremor Video Reseller, Fyber Reseller, AdYouLike Reseller, RhythmOne Reseller, Beachfront Reseller, RTK Reseller, GumGum Reseller, Lockerdome Reseller, Sovrn Direct, Lijit Direct, E-Planning Direct, Admixer Direct, IndexExchange Direct, GumGum Direct, Bidtellect Reseller, Synacor Reseller, Lockerdome Direct, Media.net Direct, MBR Targeting, Adition, GetIntent, Adhigh, Yieldmo, ZypMedia, BannerFlow, JustPremium, OpenX Direct, Cinarra, RevContent, Bidtellect, BidSwitch, Telaria Reseller, LKQD Reseller, Nativo Direct, SpotXChange Direct, Nativo Reseller, StickyAds TV, Google Direct, Snap Pixel, 33 Across Direct, fluct Direct, AOL Direct, AdYouLike Direct, Amazon Direct, AppNexus Direct, Consumable Direct, ContextWeb Direct, Converstand Media Direct, ORC International Direct, Improve Digital Direct, PubMatic Direct, Revcontent Direct, RhythmOne Direct, RubiconProject Direct, Sonobi Direct, Teads Direct, Yahoo Direct, Improve Digital Reseller, my6sense Reseller, Yahoo Reseller, Taboola, Monumetric, Chocolate Direct, Comet Cox Media Direct, Sekindo Direct, Primis Direct, Telaria Direct, Tremor Video Direct, Triple Lift Direct, Undertone Direct, Yieldmo Direct, FreeWheel Reseller, SmartAdServer Reseller, Clickagy, Outbrain, Header Tag by Index Exchange, Google Publisher Tag, Beachfront Direct, DistrictM Direct, ShareThrough Direct, Outbrain Reseller, Smaato Reseller, YieldBot Reseller, DistrictM, Prebid, Amazon Transparent Ad Marketplace, Platform161, EMX, OneTag, Roku, 161Media, Nativo, bRealtime, AdBlock Acceptable Ads, Criteo, Sharethrough, Advangelists, Trueffect, Google Adsense for Search, AdMan Direct, adtelligent Direct, Infolinks Direct, The MediaGrid Direct, vidoomy Direct, Adform Reseller, AdMan Reseller, E-Planning Reseller, Lijit Reseller, LoopMe Reseller, OneTag Reseller, ShareThrough Reseller, Sovrn Reseller, The MediaGrid Reseller, Triple Lift Reseller, Yieldmo Reseller, Omnitag, AdGear, Adyoulike, AdKernel.