The-Chief-Leader-Advertising-Reviews-Pricing

The Chief-Leader is a New York City-based weekly newspaper focused on municipal government and civil servants, as well as issues affecting New York State and Federal employees.

Founded in 1897 as an independent newspaper for city firemen, The Chief-Leader has been owned since 1919 by the Prial family. Over the years, coverage has expanded to include all public workers, from police and correction officers to teachers and clerical employees.

The newspaper continues to be a champion of civil service. It's sometimes referred to as the "Civil Service Bible," and is considered a definitive source for information on union contract negotiations and settlements, public-employee pensions, and labor-related legislation.

The Chief-Leader is published 52 weeks a year, and is available on newsstands throughout the New York City metro area each Tuesday morning. Our online edition is available on Monday nights.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    The Independent Voice of New York City Civil Service Since 1897
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Government & Politics
  • Key Differentiator
    The Chief-Leader is the only newspaper dedicated to Civil Service in New York City and the region. We draw more than 100,000 dedicated readers, representing billions in annual payroll. The Chief offers advertisers direct access to this largely untapped niche market.
  • Owned / Operated Properties
    thechiefleader.com
Site Traffic
  • 407432 Global Rank
  • 90452
    United States
  • 155k Estimated Visits
Traffic Sources
  • Search
    58.07%
  • Direct
    20.47%
  • Referrals
    9.46%
  • Social
    8.63%
  • Mail
    3.38%
  • Display
    0.00%
Geography Breakdown
  • United States
    97.97%
  • Canada
    0.61%
  • United Kingdom
    0.51%
  • Israel
    0.40%
  • Russia
    0.21%
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Network Data
Country Breakdown
  • United States
Email / Social Data
  • 4k
    Facebook fans
  • 2.5k
    Twitter followers
Audience Demographics
44% male
56% female
Reviews
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Chief Leader, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Israel, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Chief Leader, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Israel, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Chief Leader, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Israel, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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