The-Chief-Leader-Advertising-Reviews-Pricing

The Chief-Leader is a New York City-based weekly newspaper focused on municipal government and civil servants, as well as issues affecting New York State and Federal employees.

Founded in 1897 as an independent newspaper for city firemen, The Chief-Leader has been owned since 1919 by the Prial family. Over the years, coverage has expanded to include all public workers, from police and correction officers to teachers and clerical employees.

The newspaper continues to be a champion of civil service. It's sometimes referred to as the "Civil Service Bible," and is considered a definitive source for information on union contract negotiations and settlements, public-employee pensions, and labor-related legislation.

The Chief-Leader is published 52 weeks a year, and is available on newsstands throughout the New York City metro area each Tuesday morning. Our online edition is available on Monday nights.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    The Independent Voice of New York City Civil Service Since 1897
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Government & Politics
  • Key Differentiator
    The Chief-Leader is the only newspaper dedicated to Civil Service in New York City and the region. We draw more than 100,000 dedicated readers, representing billions in annual payroll. The Chief offers advertisers direct access to this largely untapped niche market.
  • Owned / Operated Properties
    thechiefleader.com
Site Traffic
  • 552135 Global Rank
  • 122830
    United States
  • 85.7k Estimated Visits
Traffic Sources
  • Search
    53.21%
  • Direct
    28.48%
  • Social
    9.12%
  • Referrals
    4.61%
  • Mail
    4.58%
  • Display
    0.00%
Geography Breakdown
  • United States
    97.74%
  • United Kingdom
    1.16%
  • Canada
    0.91%
  • Philippines
    0.19%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 4k
    Facebook fans
  • 2.5k
    Twitter followers
Audience Demographics
44% male
56% female
Reviews
Online Marketing Manager
Apr 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Chief Leader, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Chief Leader, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Chief Leader, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Philippines. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The Chief Leader advertising reaches 85.7k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Philippines. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Chief Leader will allow you to reach consumers in industries or verticals such as Government & Politics, Education.

They are headquartered at 277 Broadway Suite 1506 New York, NY 10007, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Chief Leader inventory partners include: outbrain.com, connatix.com, taboola.com, spotxchange.com, advertising.com, pubmatic.com, appnexus.com, indexexchange.com, contextweb.com, openx.com, tremorhub.com, rubiconproject.com, fyber.com, spotx.tv.