About
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Established in 1860, the Herald is an independent weekly broadsheet newspaper covering a large area of East Cumbria, including the towns of Penrith, Appleby, Kirkby Stephen, Keswick and Alston. The newspaper has been published under a number of different titles including: The Penrith Herald, The Appleby and Kirkby Stephen Herald, and The Mid Cumberland and North Westmorland Herald. Since 1925 it has been published under its present title, The Cumberland and Westmorland Herald. The founder and first owner was Thomas Hodgson, but since 1890 the newspaper has been published by a company, many of whose shareholders reside in Cumbria. The Herald has had only seven editors since the Company was formed and only six persons have occupied the position of Managing Director. Geographical considerations continue to determine the paper’s principal area of circulation within which it can be claimed that the “Herald” enters practically every household. The Herald is very much part of the life of East Cumbria. It seeks to present week by week a faithful reflection of the life of the community it serves. Comprehensive local news coverage, coupled with a high content of local events and extensive classified advertising account for the strength of the newspaper and its popularity -- it “lives” in the homes of its readers all week until the next issue, therefore delivering a high rate of potential hits for advertisers. Since 1999 the Herald has been a full colour newspaper. Colour is available to advertisers virtually throughout the newspaper which is printed, on contract, by Cumbrian Newsprint, Carlisle. The circulation, certified by the Audit Bureau of Circulation, is currently 15,337 copies sold on average every Saturday (ABC July – Dec 2013). This includes almost 1,000 copies mailed out to subscribers each week. Research shows that more people read the Herald in its main circulation area than all the national dailies put together (CN RESEARCH). The high circulation and household penetration also makes the Herald an effective means of leaflet distribution. We provide a short run colour printing service, colour and mono photocopying and laminating - contact us for more details. Advertise National advertising rates (effective from 7th October, 2013). Display Rates (per column cm) Trade: £8.25 Classified: £8.25 Recruitment: £18.00 Legal: £15.50 Box Numbers: £5.65 Please ask about our discounts for prepayment and block bookings Lineage Rates minimum of three lines (five lines for Births, Deaths and Marriages) Classified: £3.90 Recruitment: £8.50 Births, memoriam notices, marriages, coming of age, acknowledgement £1.57 Obituaries £2.75 per line Other Rates Color: +25% Min £45.00 Front Page Solus £400.00 Online Advertising Options Leaderboard 728 x 90px £12cpm Skyscraper 160 x 600px £10cpm Contact Email your ad to us along with your name and address to adverts@cwherald.com or telephone 01768 866718 or 01768 866755 VAT All rates quoted are exclusive of VAT.
Site Traffic
  • 1138692 Global Rank
  • 66316
    United Kingdom
  • 7.62 K Estimated Visits
Traffic Sources
  • Search
    82.18%
  • Direct
    12.01%
  • Social
    4.32%
  • Referrals
    1.49%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 845,989
83,082
India Rank 11,575
2,561
India Page Views 81.0%
0.2%
Top Countries
Top Search Keywords
  • Cumbria
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
smartadserver.com
direct
2938
tremorhub.com
direct
s2t3y-r3ofd
1a4e959a1b50034a
smaato.com
direct
1100037086
openx.com
direct
539625136
mobfox.com
direct
74240
aolcloud.net
direct
4687
aerserv.com
direct
2750
2ce496b9f80eb9fa
advertising.com
direct
7574
adform.com
direct
1942
richaudience.com
direct
ns9qrkjlkd
appnexus.com
direct
4009
The Cumberland And Westmorland Herald advertising reaches 7.62k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on The Cumberland And Westmorland Herald will allow you to reach consumers in industries or verticals such as .

They are headquartered at Penrith, United Kingdom, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Cumberland And Westmorland Herald inventory partners include: smartadserver.com, tremorhub.com, smaato.com, openx.com, mobfox.com, aolcloud.net, aerserv.com, advertising.com, adform.com, richaudience.com, appnexus.com, districtm.io, contextweb.com, rubiconproject.com, improvedigital.com, indexexchange.com, 33across.com, spotx.tv, spotxchange.com, pubmatic.com, seedtag.com, google.com, emxdgt.com, media.net, gumgum.com, yahoo.com, rhythmone.com, ad-generation.jp, adtech.com, aps.amazon.com, aol.com.

The Cumberland And Westmorland Herald works with Advertising technology companies such as DoubleClick.Net, Google Publisher Tag, Google Adsense, Google AdSense Integrator, Amazon Direct, AOL Direct, ORC International Direct, Media.net Direct, OpenX Direct, PubMatic Direct, RubiconProject Direct, Yahoo Direct, AOL Reseller, AppNexus Reseller, DistrictM Reseller, Google Reseller, GumGum Reseller, IndexExchange Reseller, OpenX Reseller, PubMatic Reseller, RhythmOne Reseller, RubiconProject Reseller, Smaato Reseller, Yahoo Reseller, Ads.txt, 33 Across Direct, Adform Direct, AerServ Direct, AppNexus Direct, ContextWeb Direct, DistrictM Direct, Mobfox Direct, Rich Audience Direct, Seedtag Direct, Smaato Direct, SmartAdServer Direct, SpotXChange Direct, Tremor Video Direct, Improve Digital Reseller, SmartAdServer Reseller, Google Direct, GumGum Direct, IndexExchange Direct, Lijit Direct, OneTag Direct, Outbrain Direct, Revcontent Direct, RhythmOne Direct, Sonobi Direct, Sovrn Direct, 33 Across Reseller, AdMan Reseller, Amazon Reseller, Aniview Reseller, Beachfront Reseller, Bidtellect Reseller, ContextWeb Reseller, Criteo Reseller, ORC International Reseller, FreeWheel Reseller, LKQD Reseller, my6sense Reseller, OneTag Reseller, Outbrain Reseller, SpotXChange Reseller, Synacor Reseller, Teads Reseller, Tremor Video Reseller, Vidazoo Reseller, Amazon Ad System, Amazon Transparent Ad Marketplace, bRealtime, AdYouLike Direct, Adform Reseller, AerServ Reseller, Mobfox Reseller, FLoC, Nativo Direct, Teads Direct, EMX, Prebid, Sonobi Reseller, Improve Digital Direct, ShareThrough Reseller, The MediaGrid Reseller, vidoomy Reseller, Connatix Direct, Telaria Reseller, Rich Audience Reseller, Quantum Native Solutions Reseller, Sovrn Reseller, AdYouLike Reseller, Lijit Reseller, LoopMe Reseller, Triple Lift Reseller, ShareThrough Direct, Converstand Media Reseller, Criteo Direct, The MediaGrid Direct, Yieldmo Reseller, AppNexus, Advertising.com, ADTECH, Openads/OpenX, Rubicon Project, Criteo, Pubmatic, Beeswax, Index Exchange, Roku, The Trade Desk, Tribal Fusion, AcuityAds, Improve Digital, Turn, JustPremium, LinkedIn Ads, PLAYGROUND XYZ, Clickagy, ContextWeb, AdGear, Media.net, Loopme, TripleLift, GumGum, MaxPoint Interactive, Rocket Fuel, BidSwitch, Amazon Associates, SpotX, SpotXchange, Burst Media, Adelphic, SiteScout, Technorati Media, Simpli.fi, IponWeb BidSwitch, Yahoo Ad Sync.