Kochava Media Index - The Daily Californian Advertising Mediakits, Reviews, Pricing, Traffic, Rate Card Cost

The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year and twice a week during the summer.

Established in 1871, The Daily Californian is one of the oldest newspapers on the West Coast and one of the oldest college newspapers in the country.

Daily Cal staffers have the unique opportunity of gaining daily metro news experience in the city of Berkeley, and is one of the few campus newspapers in the country that is completely independent from the university it covers. The Daily Cal supports itself entirely from advertising revenue and does not receive any form of financial support from the university or the Associated Students of the University of California.

The Daily Cal is run entirely by current or recently-graduated UC Berkeley students, and the majority of the business division of the newspaper is student-operated as well. It is published by the Independent Berkeley Students Publishing Company, Inc.

Company Name:
The Daily Californian

(View Trends)

Headquarters: (View Map)
Berkeley, CA, United States
Office Locations:
California
50 - 200 employees
http://advertise.dailycal.org/

Desktop Display, Email, Mobile Display, Social
CPM
Web Publisher
Headline:
Berkeley's News
Self / Managed Service:
Managed Service

Industries
Education, Entertainment, Food & Beverage, Government & Politics, Sports, Travel & Leisure
Key Differentiator
The Daily Californian is an independent, student-run newspaper published by the Independent Berkeley Student Publishing Company Inc. The newspaper serves the UC Berkeley campus and its surrounding community, publishing Monday through Friday during the academic year and twice a week during the summer. Established in 1871, The Daily Californian is one of the oldest newspapers on the West Coast and one of the oldest college newspapers in the country. Daily Cal staffers have the unique opportunity of gaining daily metro news experience in the lively city of Berkeley. The newspaper has consistently covered the city and its institutions since its establishment, allowing student journalists to report on campus as well as city news. The Daily Cal also operates Best of Berkeley, a city guide and local arts Web site for the city of Berkeley.One of the few campus newspapers in the country that is completely independent from the university it covers, the Daily Cal supports itself through advertising revenue and does receive funding from the V.O.I.C.E. Initiative, which requires all UC Berkeley students to pay $2 per semester. The Daily Cal is run entirely by current or recently graduated UC Berkeley students, and the majority of the business division of the newspaper is student-operated as well.The Daily Cal earned its independence in 1971 and publishes with the name “The Daily Californian” pursuant to a licensing agreement with the UC Board of Regents. The move toward independence was initiated after the university administration attempted to fire three editors because of a controversial editorial regarding People’s Park, a university-owned lot in the Southside neighborhood of Berkeley that became an unplanned park for locals.A board of directors composed of Daily Cal alumni, UC Berkeley professors and working news media professionals oversees long-term fiscal management for the newspaper. The board of directors has no input or control over the Daily Cal’s editorial policy or newsroom operations. In addition, another external board, the Daily Californian Education Foundation, oversees projects for the newspaper staff’s training and fundraising for the Daily Cal’s continual growth. The Education Foundation, which constitutes mostly Daily Cal alumni, also has no influence on editorial content or policy.The Daily Californian Alumni Association is one the largest and most active alumni associations of any college newspaper. A chartered club of the California Alumni Association, the alumni association holds regular reunions and receptions across the country. Alumni are established and leading journalists in news organizations such as The Los Angeles Times, The New York Times, People magazine, The Arizona Republic, The San Francisco Chronicle, The San Francisco Examiner, Sports Illustrated, NBC News, USA Today and The Washington Post.In recent years, the Daily Cal has earned dozens of awards on a regional and national level for its comprehensive and high-quality coverage of UC Berkeley, the city of Berkeley and the entire UC system. In 2012 and 2013, the Daily Cal was named best daily student newspaper and best student newspaper website in California by the California College Media Association. The Associated College Press also awarded the Daily Cal one of the six Online Pacemaker Awards in 2013, recognizing the Daily Cal as one of the top online student publications.

146310 Global Rank
43245
United States
545 K Estimated Visits

Traffic Sources

Search

66.89%
Direct

21.65%
Social

7.18%
Referrals

2.93%
Mail

1.32%
Display

0.03%

Geography Breakdown

United States

72.41%
India

3.06%
United Kingdom

2.78%
Canada

2.46%

Powered by

Global Rank 55,646

18,850

Links In Count 2,362

253

United States Rank 7,933

4,629

United States Page Views 93.1%

1.5%

Traffic Rank
Pageviews

Top Countries

United States 93.1%
Canada 0.7%
India 0.7%
Australia 0.6%

Top Sites Linking In

Top Search Keywords

University of California
Berkeley

8 SDKs
7 Total reviews

App Url: https://itunes.apple.com/app/the-daily-californian/id325969391
App Support: http://www.dailycal.org/about.php#contact
Genre: News
Bundle ID: com.genwi.dailycal
App Size: 3 M
Version: 2.5.2
Release Date: August 13th, 2009
Update Date: February 8th, 2011

Description:

The Daily Californian's Berkeley Mobile Reader is your ultimate source for up-to-date news, entertainment and sports in and around the city of Berkeley and the UC Berkeley campus. Whether it's Cal football, or unusual protests, our Mobile Reader delivers fresh Daily Californian content as it breaks.

Our coverage is proudly produced by the students of The Daily Californian---a non-profit, student-run newspaper that has trained UC Berkeley students in all aspects of media since 1871.

Sort by

monkeeknifefight

Aug 09, 2013

Out-of-date news

Newest article is from May, 2012. So ridiculous!

SteveK1

Apr 19, 2013

Only shows old stories

The stories in the app are about a year old. That's not a very good thing for a news app!

PlayerofFuBball

Aug 14, 2012

Retina Please

Please

Vshield

Nov 03, 2009

Nice App

The new version of the app is pretty slick. It does not require login and has a very nice ui. We can share articles to twitter and facebook right from the app!!! Must have for all cal fans.

PhillyChip

Nov 01, 2009

Good for what it does

This seems like a good app. Its goal: deliver Daily Cal articles. It seems to do this just fine. I don't have regular access to the print version, so I can't compare the app to that. I DID NOT have to sign up for an account to access the info, so I'm not sure why others say you have to. I give only 4 stars, b/c I agree - pics with the main stories would be good.

Bessie G

Oct 31, 2009

Go Bears!

Good app to stay in touch with what's going on at CAL. Would prefer headlines to be broken down by days instead of seeing one long list. Also would like pictures added to the news stories.

Admob

CKCalendar

Facebook

Google Data APIs (gdata)

SBJson for Objective-C

Three20

Three20Lite

UIKit

Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.

Native

56.69%
Standard

41.82%
Direct

1.49%

Ads Seen Recently

7,954

Latest Advertisers

Advertiser Ranking

Longest Running Ad

The Daily Californian advertising reaches 545k visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada, Australia. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on The Daily Californian will allow you to reach consumers in industries or verticals such as Entertainment, Education, Travel & Leisure, Food & Beverage, Government & Politics, Sports.

They are headquartered at Berkeley, CA, United States, and have 28 advertising & marketing contacts listed on Kochava.

The Daily Californian works with Advertising technology companies such as PulsePoint, Google Publisher Tag, Accuen, Experian, Neustar AdAdvisor, DemDex, AdPredictive, SiteScout, DoubleClick.Net, ContextWeb, Real Media Group, Open AdStream, Index Exchange, Media Innovation Group, AppNexus, Optimax Media Delivery, eXelate, Digilant, Mediaplex, Conversant, Turn, Pubmatic, AdMeld, Yield Manager, Rubicon Project, Adify, SpotXchange, Adap.TV, Yahoo Publisher Network, X Plus One, Dstillery, The Trade Desk, BlueKai, Chango, Simpli.fi, Proclivity, LucidMedia, Connexity, Brandscreen, Openads/OpenX, Google Adsense, Atlas, DoubleVerify, Aggregate Knowledge, Yahoo Small Business, Adconion, AppNexus Segment Pixel, Integral Ad Science, Smart Adserver, Dedicated Media, Rocket Fuel, PointRoll, Commission Junction, DoubleClick Bid Manager, RadiumOne, ADTECH, Adition, BrightRoll, Kauli, StickyAds TV, Facebook Exchange FBX, Magnetic, Google Adsense Asynchronous, Switch Ads, Geniee, AudienceScience, AdGear, Burst Media, BlueKai DMP, Semasio, Sonobi, Resonate Insights, Criteo, Videology, Improve Digital, Advertising.com, IponWeb BidSwitch, Drawbridge, adingo, RhythmOne, AcuityAds, Smartclip, AdMeta, eyeReturn, GAP, Adform, Sojern, Eyeota, MyBuys MyAds, GumGum, TripleLift, Polymorph, Monarch Ads, Yashi, Arrivalist, AdRoll, Right Media, Link Share, Specific Media, VINDICO, Zedo, RealVu, Teads, AOL-Time Warner Online Advertising, Eye View Digital, Adhigh, Tribal Fusion, DynAdmic, Taboola, Adobe Audience Manager Sync, Yahoo Ad Sync, Prebid, Walmart, Infolinks, Google Remarketing, Criteo Publisher Marketplace, Datonics, AdBlade Embed, Adblade, Appier, GetIntent, Upfront Digital Media, BidTheatre, RUN Ads, AdMatrix, ContextWeb Direct, AOL Direct, PubMatic Direct, Google Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, SpotXChange Reseller, PubMatic Reseller, FreeWheel Reseller, SpringServe Direct, Sovrn Reseller, Imonomy, SpotXChange Direct, LKQD Direct, OpenX Direct, FreeWheel Direct, AppNexus Direct, AOL Reseller, Lijit Reseller, Beeswax, Avocet, Q1Media, Tru Optik, StackAdapt, YuMe, Amazon Ad System, Vidible, SkimLinks, Aidata, Korrelate, OnAudience, Tapad, Clickagy, SpringServe, Amazon Associates, Smaato Reseller, Google Reseller, LKQD Reseller, RubiconProject Reseller, IndexExchange Reseller, Taboola Reseller, Beachfront Reseller, Beachfront Direct, SmartAdServer Reseller, ShareASale, Media.net, RhythmOne Direct, MGID, DistrictM Reseller, RevContent, Comet Cox Media Reseller, 33 Across Reseller, ORC International Reseller, RhythmOne Reseller, Sonobi Reseller, Admedo, ClickCertain, AdStanding, Bidtellect, Taboola Direct, Tremor Video Reseller, Fyber Reseller, Google AdSense Integrator, MicroAd, BannerFlow, Taboola Sponsored Links, 161Media, Emerse, AdTheorent, Sociomantic, Yieldmo, Infolinks Direct, Revcontent Reseller, DeepIntent Reseller, Gamoshi Direct, GumGum Reseller, Atomx, Lijit Direct, Sovrn Direct, DistrictM Direct, Innovid, Admixer, Flashtalking, Adelphic, Google Inteactive Media Ads, PLAYGROUND XYZ, MaxPoint Interactive, bRealtime, So-net Media, ZypMedia, EMX, CogoCast, BidSwitch, Technorati Media, Advangelists, Freebit Admind, Cinarra, Widespace, Broad Street Ads, IntentIQ, Sekindo Direct, Primis Direct, AdMan Reseller, Telaria Reseller, Sekindo, Sonobi Direct, OneTag Reseller, One By AOL, Roku, Improve Digital Reseller, Vidazoo Direct, Adform Reseller, ucfunnel Reseller, Converstand Media Reseller, Synacor Reseller, flytedesk, comScore Activation, AdKernel, Engage BDR, FLoC, Yahoo Reseller, AdZerk, Amazon Transparent Ad Marketplace, AudienceRate, Between Digital, Caraytech e-planning, iBillboard, Loopme, Narrative, Sharethrough, SpotX, Rich Audience, MBR Targeting, Banman Pro, Google / Youtube Adsense, AdYouLike Reseller, Media.net Reseller, Aniview Reseller, Criteo Reseller, The MediaGrid Reseller, vidoomy Reseller.