The-Daily-Tar-Heel-Advertising-Reviews-Pricing

The Daily Tar Heel is the student newspaper at the University of North Carolina at Chapel Hill. The non-profit organization, DTH Media Corp., which incorporated in 1989 as a separate legal entity from UNC, stopped taking student fees in 1993 and has since been fully funded by its advertising revenue, thus making it both fiscally and editorially independent. The student journalists are solely responsible for all content under the direction of the student editor-in-chief. The 2013-14 editor-in-chief is Nicole Comparato. The paper’s business operations are governed by a 12-member, student majority board of directors whose open slots are filled by the board each spring for the next year.

The paper circulates 17,000 free copies each publishing day during the regular academic year to 215 distribution locations throughout campus, Chapel Hill, Carrboro, Chatham and Durham, making it the largest community newspaper in the area with an estimated print readership of 38,000. It publishes weekly on Thursdays during the summer. Dailytarheel.com, which launched in 1994, is the most visited local news site in Orange County, with 1.5 million unique visitors a year.

At any give time, approximately 250 UNC students can rightly claim to be a member of the DTH staff in news, production design, advertising sales, marketing and customer service positions. The student payroll exceeds $250,000 per year. The company also employs six professional staff in support functions.

  • Company Name:
    The Daily Tar Heel
  • Headquarters:
    151 E. Rosemary St. Chapel Hill, North Carolina 27514 United States
  • Office Locations:
    Chapel Hill, North Carolina
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Government & Politics, Sports
  • Key Differentiator
    * Print and online editions provide the most comprehensive source available about UNC-Chapel Hill news and events, sports and features, and local business advertisers. * Published Monday through Friday according to the University of North Carolina-Chapel Hill class schedule and weekly in the summer totaling 159 publishing days. * 14,000 copies distributed daily for a total estimated readership of 29,400* of each print issue. * 215 distribution locations on campus and off campus covering Chapel Hill, Carrboro, Durham and Chatham County. * Print and online readership penetrates more than 90 percent* of the campus community. * Greatest penetration of the 18 to 24 year-old demographic* of any local media buying alternative. * 68 percent of students and 77 percent of UNC employee readers look specifically at DTH display ads* when looking for a bargain or best buy before shopping and to plan their entertainment outings.
  • Owned / Operated Properties
    dailytarheel.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 315355 Global Rank
  • 74639
    United States
  • 260k Estimated Visits
Traffic Sources
  • Search
    41.06%
  • Social
    27.13%
  • Direct
    21.36%
  • Mail
    8.03%
  • Referrals
    2.42%
  • Display
    0.00%
Geography Breakdown
  • United States
    94.27%
  • United Kingdom
    1.27%
  • British Virgin Islands
    1.07%
  • Canada
    0.61%
  • Germany
    0.57%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 33.4k
    Facebook fans
  • 40.6k
    Twitter followers
Reviews
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Daily Tar Heel, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Daily Tar Heel, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Daily Tar Heel, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
The Daily Tar Heel advertising reaches 260k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Daily Tar Heel will allow you to reach consumers in industries or verticals such as Sports, Government & Politics.

They are headquartered at 151 E. Rosemary St. Chapel Hill, North Carolina 27514 United States, and have 4 advertising & marketing contacts listed on Thalamus.