About

The Day Publishing Company, established in 1881 by John A. Tibbits, publishes The Day, a daily newspaper covering a 20-town region in eastern Connecticut with a daily and Sunday readership of nearly 100,000, and theday.com, a website generating more than 3 million page views a month.

The Day Publishing Company also publishes a variety of print and online feature and tourism magazines; including Connecticut Coast & Country, the definitive annual visitors guide for the region, with a distribution of 250,000 copies at 400 locations in four states; Go Westerly, an annual tourism magazine with a circulation of 60,000; Sound & Country, an in-market tourism glossy magazine published three times a year; Aspire, a quarterly high-end lifestyle magazine; and Connecticut Family, a quarterly publication devoted to the happiness and well-being of parents and children statewide. The company also runs Day Printing, a division specializing in commercial printing, graphics and bindery services.

The Day Publishing Company owns Shore Publishing, LLC, which publishes seven weekly community newspapers from East Haven to Old Saybrook, with a combined circulation of nearly 75,000. The company also owns The Times Community News Group, a group of eight weekly publications serving towns east of the Connecticut River to Pawcatuck, with a combined circulation of nearly 80,000.

An additional asset is D2 Media Solutions, an advertising and marketing agency based in New London which consults with and creates marketing strategies for small to midsized organizations. D2 specializes in media strategy, advertising securement, branding, website development, search engine optimization, and video production.

Awards
In 2011, The Day was named Daily Newspaper of the Year by the New England Newspaper Association for the second consecutive year and the third time in four years. The Day Publishing Company also won 28 awards in the 2011 Connecticut Society of Professional Journalists contest; 10 awards from the New England Associated Press News Executives Association; 41 awards in the New England Better Newspaper Contest; 16 advertising awards from the New England Newspaper Advertising Executives Association; two national awards from UPickEm; 14 awards in the Suburban Newspapers of America Advertising & Promotion Contest; and two awards in the Suburban Newspapers of America Editorial Contest.

In addition, The Day has been honored by: the American Society of Newspaper Editors as a recipient of its Example of Excellence in Small Newspapers; the Columbia Journalism Review as one of the top 100 newspapers in the country; and USA Today founder, Al Neuharth, as one of the top 10 newspapers in the country with a circulation less than 100,000, and twice won the Horace Greeley Award for "courage and outstanding effectiveness in serving the public."

The Trust
The Day Publishing Company is owned by a split-interest trust, which devotes its attention to operating the newspaper and supporting a charitable foundation, the Bodenwein Public Benevolent Foundation. This arrangement ensures that the newspaper will remain independent and locally-owned and that profits from the newspaper will be distributed to non-profit organizations within The Day's primary circulation area.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Email
  • Desktop Display, Mobile Display, Social, Desktop Video, Email
  • CPM
  • Web Publisher
  • Headline:
    New London and southeastern Connecticut News, Sports, Business, Entertainment, Video and Weather
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Government & Politics, Sports, Travel & Leisure
  • Key Differentiator
    By offering a wide range of print publications, websites and behavioral targeting solutions, The Day Publishing Company connects advertisers to hundreds of thousands of readers throughout eastern Connecticut. No other media company in eastern Connecticut matches The Day's household coverage. According to a 2011 study from the Audit Bureau of Circulations and American Opinion Research, The Day and theday.com combine to reach 143,900, or 79%, of New London County adults over the past 30 days. The Day ranks first in New England and among the top ten markets in the United States for net combined audience. Let us put our powerful reach to work for you! Take a look at our wide array of digital and print products, including seasonal, niche, and tourism publications serving the Connecticut Shore. Contact us for a free consultation on how The Day Publishing Company can deliver your message to your audience.
Site Traffic
  • 32512375 Global Rank
  • 1131626
    Ukraine
  • 141 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Display
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 7,990,113
217,552
United States Rank 21,332
8,381
United States Page Views 18.9%
2.6%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
vindicosuite.com
reseller
6624
vhbx.co
reseller
vhbx-8718256505923256
47e78270c9860438
springserve.com
reseller
1
a24eb641fc82e93d
spotxchange.com
reseller
111853
spotx.tv
reseller
111853
openx.com
reseller
540367819
6a698e2ec38604c6
lkqd.net
reseller
454
59c49fa9598a0117
google.com
reseller
pub-3519627678776838
f08c47fec0942fa0
google.com
reseller
pub-7363566645038776
f08c47fec0942fa0
google.com
reseller
pub-1869172611345701
f08c47fec0942fa0
google.com
reseller
pub-3844877863303739
f08c47fec0942fa0
The Day advertising reaches 141 visitors across desktop and mobile web, in countries such as United States. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video, Email Advertising on The Day will allow you to reach consumers in industries or verticals such as Travel & Leisure, Sports, Food & Beverage, Government & Politics, Entertainment.

They have advertising & marketing contacts listed on Kochava. According to their Ads.txt, The Day inventory partners include: vindicosuite.com, vhbx.co, springserve.com, spotxchange.com, spotx.tv, openx.com, lkqd.net, google.com, freewheel.tv, advertising.com, indexexchange.com, districtm.io, appnexus.com, 33across.com, nativo.com, tremorhub.com, lkqd.com, pubmatic.com, /*-------ads.txt_division-d direct dt mw-----*/, /*-------ads.txt_in-app-----*/, yldbt.com, aps.amazon.com, telaria.com, rubiconproject.com, contextweb.com, distroscale.com, cedato.com, synacor.com, undertone.com, rhythmone.com, beachfront.com, improvedigital.com, smartyads.com, lijit.com, sovrn.com, cosmoshq.com, aniview.com, valo.ai, e-planning.net, conversantmedia.com, emxdgt.com, adtech.com, advangelists.com, gumgum.com, insticator.com, sonobi.com, amazon.com, criteo.com, aolcloud.net, yahoo.com, ad-generation.jp, saambaa.com, lockerdome.com, criteo.net, amazon-adsystem.com, loopme.com, groundtruth.com, smartadserver.com, rtbhouse.com, coxmt.com, bidtellect.com, engagebdr.com, aol.com, yieldlift.com, video.unrulymedia.com, valueclickmedia.com, spoutable.com, sharethrough.com, outbrain.com, connatix.com, ssp.ynxs.io, aralego.com, ucfunnel.com, nativeads.com, yieldlab.net, consumable.com, my6sense.com, adyoulike.com.

The Day works with Advertising technology companies such as LiveRail, DoubleClick.Net, Chango, Facebook Exchange FBX, ContextWeb, Google Adsense Asynchronous, AppNexus, The Trade Desk, Neustar AdAdvisor, Openads/OpenX, Yahoo Small Business, Turn, Google Publisher Tag, Pubmatic, Rubicon Project, AudienceScience, SiteScout, Aggregate Knowledge, Rocket Fuel, AdGear, BlueKai DMP, SpotXchange, Index Exchange, Dstillery, Google Adsense, Criteo, Tapad, Simpli.fi, BlueKai, Advertising.com, Adap.TV, IponWeb BidSwitch, Engage BDR, Nativo, eXelate, DoubleClick Bid Manager, Twitter Ads, Specific Media, Switch Ads, eyeReturn, Burst Media, Semasio, Videology, Improve Digital, Zedo, Media Innovation Group, MyBuys MyAds, Jumptap, AOL-Time Warner Online Advertising, DemDex, Drawbridge, Experian, Crosswise, Connexity, Brandscreen, Sourcepoint, Synacor Reseller, DistrictM Reseller, 33 Across Reseller, Nativo Reseller, Spoutable Reseller, Carambola Reseller, ShareThrough Reseller, Outbrain Reseller, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Spoutable Direct, LKQD Reseller, Adform Reseller, Beachfront Reseller, Converstand Media Reseller, SpotXChange Reseller, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Sovrn Reseller, Tremor Video Reseller, Sonobi Reseller, DistrictM Direct, Google Reseller, RubiconProject Reseller, RhythmOne Reseller, ORC International Reseller, AdYouLike Reseller, AppNexus Direct, AOL Reseller, Lijit Reseller, IndexExchange Reseller, Sovrn Direct, Amazon Direct, ContextWeb Direct, Fyber Reseller, AOL Direct, Lijit Direct, Exponential Direct, 33 Across Direct, RubiconProject Direct, Brightcom Direct, OpenX Direct, GumGum Reseller, Sekindo Direct, IndexExchange Direct, Yahoo Ad Sync, Beeswax, RadiumOne, Amazon Ad System, Amazon Associates, RUN Ads, JustPremium, 161Media, Yieldlab, Teads, OwnLocal, Google AdSense Integrator, Media.net, MaxPoint Interactive, StickyAds TV, AcuityAds, Blis, Adobe Audience Manager Sync, ZypMedia, Adelphic, Loopme, ORC International Direct, PubMatic Direct, RhythmOne Direct, Sonobi Direct, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Carambola Direct, Insticator Direct, GumGum Direct, Media.net Direct, ucfunnel Direct, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, Improve Digital Reseller, LoopMe Reseller, Cedato Reseller, MemeVideo Reseller, Connatix Reseller, YieldBot Reseller, Nativo Direct, Vhbx Reseller, DynAdmic, AdYouLike Direct, Beachfront Direct, Cedato Direct, Connatix Direct, Converstand Media Direct, DistroScale Direct, E-Planning Direct, Improve Digital Direct, LKQD Direct, Lockerdome Direct, my6sense Direct, RTB House Direct, SmartAdServer Direct, SpotXChange Direct, SpringServe Direct, Synacor Direct, Telaria Direct, Tremor Video Direct, Undertone Direct, Comet Cox Media Reseller, GroundTruth Reseller, Telaria Reseller, ucfunnel Reseller, Undertone Reseller, Yahoo Reseller, Amazon Transparent Ad Marketplace, Facebook Custom Audiences, Admiral VRM, comScore Activation, ADTECH, Integral Ad Science, FLoC.