The-Estate-Of-Things-Advertising-Reviews-Pricing

The Estate of Things started as a blog about stylized living, home decor and renovation. It served to keep co-founders Betsy & Sarah connected over their shared passion for design across the 3000 miles stretching between California and North Carolina.

The two had dreamed up the idea for a home decor and ecommerce website on a set of barstools in Southern Pines, NC in the dead of winter. It was Christmas Break, 2007. And it was the same night that Betsy traded a pair of knit gloves right off her hands to a persistent admirer for a twenty dollar bill. She had purchased them earlier that day for 75 cents and cut the fingers off.

We all sat around and laughed and talked about our dreams for the future. Sarah and Betsy always came back to a shared love for home decor and aspirations to open up a brick and mortar store. The Estate of Things (wordplay inspired by a local NC public radio program, the State of Things) stuck. They immediately took to referring to the project as TEOT, and soon after a blog was born.

The two had no idea that they were embarking on something so special at the perfect time. They only knew a blog was a great place to share inspirations, organize Sarah’s renovation work and share their most recent inspirations and obsessions with one another.

TEOT quickly grew a following. Sarah's impressive renovations projects were snatched by publications like Domaine Home, Southern Living, House Beautiful, Apartment Therapy, Good Housekeeping and The Huffington Post.

Today The Estate of Things is an incorporated entity, serving as historic renovations consultants, bloggers and eCommerce retailers. It continues to be a creative space for cofounders Sarah and Betsy to convene over their passions.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Desktop Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Estate of Things by Betsy Moyer and Sarah
  • Self / Managed Service:
    Managed Service
  • Industries
    Retail, eCommerce
  • Key Differentiator
    The Estate of Things is a home decor, historic renovation and lifestyle brand with a keen bi-coastal design sensibility — inspired by Southlands of the East and West Coasts. We were established on a set of barstools in Southern Pines, NC in 2007, by founders Sarah Farrell & Betsy Moyer. The Estate of Things started as a blog about stylized living, home decor and renovation. It was conceived as way to keep the two long time friends and former college roommates connected over their shared passion for design, despite the 3000 miles of distance between California and North Carolina. The two had dreamed up the idea for a home decor and E-commerce website on a set of barstools in Southern Pines, NC in the dead of winter. It was Christmas Break, 2007. And it was the same night that Betsy traded a pair of knit gloves right off her hands to a persistent admirer for a twenty dollar bill. She had purchased them earlier that day for 75 cents and cut the fingers off. We all sat around and laughed and talked about our dreams for the future. Sarah and Betsy always came back to a shared love for home decor and aspirations to open up a brick and mortar store. It was Sarah’s wordsmith of a husband, Dan, who came up with the best names as we all tossed ideas around. The Estate of Things (a spin off from local NC public radio program, the State of Things) that stuck. We immediately took to referring to the project as TEOT, and soon after a blog was born. The two had no idea that we were embarking on something so special at the perfect time. We only knew a blog was a great place to share inspirations, organize Sarah’s renovation work and share their most recent inspirations and obsessions with one another. TEOT quickly grew a following. Sarah’s impressive renovations projects were snatched by publications like Domaine Home, Southern Living, House Beautiful, Apartment Therapy, Good Housekeeping and The Huffington Post Today, TEOT is a hustling bustling online shop full of the products we love for their own homes as well as the online home to all home decor and renovations efforts made by Sarah and Betsy.
  • Owned / Operated Properties
    theestateofthings.com
Site Traffic
  • 9103611 Global Rank
  • 1821980
    United States
  • 1.44k Estimated Visits
Traffic Sources
  • Social
    46.53%
  • Search
    25.35%
  • Direct
    25.08%
  • Referrals
    2.72%
  • Mail
    0.33%
  • Display
    0.00%
Geography Breakdown
  • United States
    79.19%
  • Germany
    8.76%
  • Lebanon
    5.84%
  • Saudi Arabia
    5.08%
  • Russia
    1.13%
Powered by Similar web
Network Data
Email / Social Data
  • 2k
    Facebook fans
  • 1k
    Twitter followers
  • 5k
    Instagram followers
Reviews
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Estate Of Things, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, Lebanon, Saudi Arabia, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Estate Of Things, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, Lebanon, Saudi Arabia, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Estate Of Things, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, Lebanon, Saudi Arabia, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
The Estate Of Things advertising reaches 1.44k visitors across desktop and mobile web, in countries such as United States, Germany, Lebanon, Saudi Arabia, Russia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on The Estate Of Things will allow you to reach consumers in industries or verticals such as eCommerce, Retail.

They have 1 advertising & marketing contacts listed on Thalamus.