The Estate of Things started as a blog about stylized living, home decor and renovation. It served to keep co-founders Betsy & Sarah connected over their shared passion for design across the 3000 miles stretching between California and North Carolina.
The two had dreamed up the idea for a home decor and ecommerce website on a set of barstools in Southern Pines, NC in the dead of winter. It was Christmas Break, 2007. And it was the same night that Betsy traded a pair of knit gloves right off her hands to a persistent admirer for a twenty dollar bill. She had purchased them earlier that day for 75 cents and cut the fingers off.
We all sat around and laughed and talked about our dreams for the future. Sarah and Betsy always came back to a shared love for home decor and aspirations to open up a brick and mortar store. The Estate of Things (wordplay inspired by a local NC public radio program, the State of Things) stuck. They immediately took to referring to the project as TEOT, and soon after a blog was born.
The two had no idea that they were embarking on something so special at the perfect time. They only knew a blog was a great place to share inspirations, organize Sarah’s renovation work and share their most recent inspirations and obsessions with one another.
TEOT quickly grew a following. Sarah's impressive renovations projects were snatched by publications like Domaine Home, Southern Living, House Beautiful, Apartment Therapy, Good Housekeeping and The Huffington Post.
Today The Estate of Things is an incorporated entity, serving as historic renovations consultants, bloggers and eCommerce retailers. It continues to be a creative space for cofounders Sarah and Betsy to convene over their passions.
- Company Name:The Estate Of Things
(View Trends)
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1 - 10 employees
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Desktop Display, Email, Social, Mobile Display
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CPM
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Web Publisher
- Headline:Publisher: The Estate of Things by Betsy Moyer and Sarah
- Self / Managed Service:Managed Service
- IndustriesRetail, eCommerce
- Key DifferentiatorThe Estate of Things is a home decor, historic renovation and lifestyle brand with a keen bi-coastal design sensibility — inspired by Southlands of the East and West Coasts. We were established on a set of barstools in Southern Pines, NC in 2007, by founders Sarah Farrell & Betsy Moyer. The Estate of Things started as a blog about stylized living, home decor and renovation. It was conceived as way to keep the two long time friends and former college roommates connected over their shared passion for design, despite the 3000 miles of distance between California and North Carolina. The two had dreamed up the idea for a home decor and E-commerce website on a set of barstools in Southern Pines, NC in the dead of winter. It was Christmas Break, 2007. And it was the same night that Betsy traded a pair of knit gloves right off her hands to a persistent admirer for a twenty dollar bill. She had purchased them earlier that day for 75 cents and cut the fingers off. We all sat around and laughed and talked about our dreams for the future. Sarah and Betsy always came back to a shared love for home decor and aspirations to open up a brick and mortar store. It was Sarah’s wordsmith of a husband, Dan, who came up with the best names as we all tossed ideas around. The Estate of Things (a spin off from local NC public radio program, the State of Things) that stuck. We immediately took to referring to the project as TEOT, and soon after a blog was born. The two had no idea that we were embarking on something so special at the perfect time. We only knew a blog was a great place to share inspirations, organize Sarah’s renovation work and share their most recent inspirations and obsessions with one another. TEOT quickly grew a following. Sarah’s impressive renovations projects were snatched by publications like Domaine Home, Southern Living, House Beautiful, Apartment Therapy, Good Housekeeping and The Huffington Post Today, TEOT is a hustling bustling online shop full of the products we love for their own homes as well as the online home to all home decor and renovations efforts made by Sarah and Betsy.
- 6740358 Global Rank
- 1845086 United States
- 1.44 K Estimated Visits
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Social73.27%
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Direct14.16%
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Search12.57%
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Display0.00%
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Mail0.00%
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Referrals0.00%
- Energy and Environment
- Operating Companies
They have 1 advertising & marketing contacts listed on Kochava.
The Estate Of Things works with Advertising technology companies such as Evidon, DoubleVerify, Adconion, AdGear, Connexity, Criteo, Eq Ads, Digilant, MyBuys, Chango, Facebook Exchange FBX, Brandscreen, ContextWeb, Adify, The Trade Desk, Neustar AdAdvisor, Openads/OpenX, Turn, Pubmatic, Rubicon Project, SiteScout, Yield Manager, Aggregate Knowledge, Rocket Fuel, SpotXchange, Accuen, Videology, Simpli.fi, Yahoo Publisher Network, Adap.TV, Experian, BlueKai, DemDex, DoubleClick.Net, AppNexus, AOL-Time Warner Online Advertising, Dstillery, Resonate Insights, Atlas, Index Exchange, Google Adsense for Domains, Google Adsense, AudienceScience, Advertising.com, Zenovia, IponWeb BidSwitch, 161Media, AcuityAds, Upfront Digital Media, Yahoo Small Business, Proclivity, Integral Ad Science, Drawbridge, eXelate, Twitter Ads, Specific Media, Switch Ads, Burst Media, Improve Digital, Media Innovation Group, Tapad, Collective Media, Bizo, X Plus One, Sovrn, ShareASale, Link Share, Commission Junction, eyeReturn, Engage BDR, LiveRail, AppNexus Segment Pixel, Passionfruit Ads, Mediaplex, Google Adsense Asynchronous, VigLink, Jumptap, PointRoll, VINDICO, Korrelate, MyBuys MyAds, DoubleClick Bid Manager, Magnetic, Crosswise, BlueKai DMP, Semasio, Datonics, NetSeer, BrightRoll, StickyAds TV, Geniee, adingo, Smartclip, RhythmOne, Forensiq, GumGum, SkimLinks, Flashtalking, Kauli, Sonobi, Ohana, Vidible, BounceX, RadiumOne, Teads, Falk Realtime, rewardStyle, Facebook Custom Audiences, AdMeta, AdRoll, Sojern, Eyeota, Eye View Digital, Adobe Audience Manager Sync, Yahoo Ad Sync, RUN Ads, CogoCast, BDEX, Bidtellect, Spongecell, Walmart, LinkedIn Ads, StackAdapt, Undertone, YuMe, Adbrain, Beeswax, Taboola, Media.net, Perfect Audience, Visible Measures, Narrative, Avocet, Tribal Fusion, Adhigh, GetIntent, Admedo, BidTheatre, Parrable, Adswizz, Google AdSense Integrator, Google Inteactive Media Ads.
