Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    African-American Breaking News and Opinion
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Healthcare, Sports
  • Key Differentiator
    TheGrio.com is the first video-centric news community site devoted to providing African-Americans with stories and perspectives that appeal to them but are underrepresented in existing national news outlets. TheGrio features aggregated and original video packages, news articles, and blogs on topics from breaking news, politics, health, business, and entertainment, which concern its niche audience.
  • Owned / Operated Properties
    thegrio.com
Site Traffic
  • 45982 Global Rank
  • 9417
    United States
  • 2.17M Estimated Visits
Traffic Sources
  • Search
    53.63%
  • Social
    25.02%
  • Direct
    14.16%
  • Referrals
    4.70%
  • Display
    2.04%
  • Mail
    0.44%
Geography Breakdown
  • United States
    74.77%
  • Canada
    4.22%
  • United Kingdom
    3.98%
  • Australia
    1.43%
  • Germany
    0.91%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • United States
  • United Kingdom
  • Germany
  • Romania
Email / Social Data
  • 950k
    Facebook fans
  • 70k
    Twitter followers
Desktop Display
  • 1.4M display total monthly uniques
  • 3.3M display total monthly impressions
Mobile Display
  • 2.6M mobile total monthly uniques
  • 4.3M mobile monthly overall impressions
58%
iOS
42%
Android
86%
Phone
14%
Tablet
Audience Demographics
34% male
66% female
Age
18
15%
18-24
10%
25-34
15%
35-44
25%
45-54
20%
55-64
10%
65+
5%
Income
$0k-$50k
60%
$50k-$100k
25%
$100k-$150k
10%
$150k+
5%
Education
No College
35%
College
50%
Grad School
15%
Reviews
Online Marketing Manager
Jun 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Grio, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Romania. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Grio, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Romania. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on The Grio, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Romania. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
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14.7 MB Apr 22, 2016 05:02 AM
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Creatives
Baltimore schools officer charged with assault after video probe
The Grio advertising reaches 2.17M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Romania. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on The Grio will allow you to reach consumers in industries or verticals such as Government & Politics, Healthcare, Sports, Entertainment.

They have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, The Grio inventory partners include: advertising.com, indexexchange.com, video.unrulymedia.com, appnexus.com, districtm.io, google.com, sovrn.com, lijit.com, rubiconproject.com, openx.com, sharethrough.com, connatix.com, taboola.com, spotx.tv, spotxchange.com, pubmatic.com, contextweb.com, tremorhub.com, fyber.com, gumgum.com, lkqd.net, btrll.com, freewheel.tv, improvedigital.com, vidazoo.com, sekindo.com, lkqd.com, springserve.com, optimatic.com, vertamedia.com, rhythmone.com, realvu.com, nuviad.com, vi.ai, playbuzz.com, aol.com, smartadserver.com, adtag.vidssp.com, adform.com.